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One of the pets featured in Pawssion Project's adoption campaign.

One of the pets featured in Pawssion Project's adoption campaign

Anna Cerezo

ABS-CBN News

<p>MANILA -- For at least a day, rescues had the opportunity to live the life they longed for in the photo shoot of the adoption campaign of Pawssion Project, supported by Dr. Shiba, titled “A Day in Their Forever Home.”</p><p>The photos taken by renowned photographer Shaira Luna hope to reflect a future where the animals’ dreams become a reality.</p><p>&quot;When Dr. Shiba approached us with this idea, we were thrilled. In the shelter, it&#x27;s challenging for people to see how loving and unique these animals can be. This campaign gives us a chance to show how they might act in a real home setting, helping potential adopters connect with them on a deeper level,” Malou Perez, who founded Pawssion Project in 2018, said.</p><p>“A crucial part of that idea is that all pets can live happily in loving homes. We wanted to create a campaign that can give that opportunity to shelter animals too,” Philipp “Phil” Renner, CEO of Dr. Shiba, added.</p><p>A private resort in Bulacan was transformed into an imagined forever home for select dogs and cats from Pawssion Project&#x27;s shelter. The goal was to capture the “true personalities of the animals,” revealing how they can thrive when given the love, comfort, and security they yearn for and deserve.</p><p>&quot;As a pet owner myself, this project really resonated with me. My aim was to capture each animal&#x27;s individual personality, not only to show potential adopters the joy and love these pets could bring to their homes, but more importantly, how they deserve to be loved and cared for. Taking photos and doting on my nine dogs is probably what I do what I do best, so this project really is a perfect fit,” Luna shared.</p><div><br/></div><div class="twitter-tweet twitter-tweet-rendered" style="display:flex;max-width:550px;width:100%;margin-top:10px;margin-bottom:10px"><iframe id="twitter-widget-0" scrolling="no" frameBorder="0" allowtransparency="true" allowfullscreen="" title="X Post" src="https://platform.twitter.com/embed/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1829339593893876215&amp;lang=en&amp;origin=https%3A%2F%2Fnews-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Anews-workbench-api.abs-cbn.com%3A2024-08-30T11%3A28%3A44.198836%3Ac7743c1d-507c-4596-a63f-fd2e860ccccd%26action%3Dedit&amp;sessionId=4579d878db0cb3726b77045f95b80b4f0134b86c&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px" style="position:static;visibility:visible;width:550px;height:769px;display:block;flex-grow:1" data-tweet-id="1829339593893876215"></iframe></div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8"></script><div><br/></div><p>According to Perez, the change in environment brought out a whole new light in the animals, like dogs Zorro and Mega, making the heartbreaking stories they carry almost hard to believe.</p><p>&quot;You can see Zorro was really happy going around. Mega also was all smiles almost the whole photoshoot. At the shelter, Zorro was in a cage for so long because he had parvo or distemper. He&#x27;s completely recovered now. And I am really looking forward to seeing him maintain that smile and this energy,” Perez revealed.</p><p>The campaign also featured cats that likewise came from unwanted litters and are hoping to find a forever home.</p><p>&quot;They were also babies when we got them and some were left in a box outside the shelter. So, they&#x27;re all living miracles. My personal favorite is Sora. She&#x27;s so beautiful and she&#x27;s been brought to an adoption drive already, but she wasn&#x27;t adopted. Celery and Colette also, they&#x27;re siblings and they are very inseparable. So, we hope for the both of them to be adopted together,” Perez said.</p><p>The initiative also made sure to put a spotlight on senior dogs  nearing the end of their life like 11-year-old Lolo Simba.</p><p>&quot;Lolo Simba was part of the first batch of dogs that I got from the pound. He has an enlarged heart and I don&#x27;t know for how much longer we can still have him, but we just want to make sure that his remaining days are filled with all of the happy memories,” Perez said.</p><p>&quot;We had been wanting to do something bigger with Pawssion Project for a while, and then we had the idea of doing a photoshoot for some of the dogs and cats at the shelter, especially with a focus on senior dogs who maybe have had past lives, past owners, but still would really love a home for the remaining years that they have,&quot; Renner added.</p><p>Pawssion Project will also soon launch a Senior Dog Program that will “provide specialized care and attention to older dogs like Lolo Simba” and give them the affection and love they dream of even if they are yet to find their forever home and family to spend their final days with.  </p><p>Part of the program are &quot;weekend excursions,&quot; where approved volunteers can take senior dogs out of the shelter for short trips, providing them with new experiences and social interactions in their golden years. The initiative will also offer sponsorship opportunities, allowing supporters to contribute to the medical care, special diets, and comfort of senior dogs.</p><p>The full album that seeks to change the perceptions about shelter pets and encourage more adoptions and support, especially for senior animals, will be uploaded across Pawssion Project’s various media platforms at 5 p.m. on August 31, Saturday.</p><p>To further bring the campaign to life, Alexa Geronimo and VIRGO Kreativ Studio also lent their filmmaking expertise for a short film that captures the heart of the initiative and the day&#x27;s special moments.</p><p>To learn more about adopting a pet or supporting Pawssion Project&#x27;s senior pet program, visit their page at bit.ly/supportpawssion.</p>

<p>For at least a day, rescues had the opportunity to live the life they longed for in the photo shoot of the adoption campaign of Pawssion Project.</p>

For at least a day, rescues had the opportunity to live the life they longed for in the photo shoot of the adoption campaign of Pawssion Project.

Rescues get taste of having a forever home for adoption campaign

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Rescues get taste of having a forever home for adoption campaign

Anna Cerezo,

ABS-CBN News

Published Aug 30, 2024 07:05 PM PHT

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