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Supporting MSMEs in the digital age

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<div style="margin:0cm;line-height:115%;text-align:center"><span></span></div><div style="margin:0cm;line-height:115%"><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17282779624581728277961864.png" class="fr-fic fr-dib" alt="Photo source: Unilever"/><span class="fr-inner"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none"><em>Photo source: Unilever</em></span><em> </em></span></span></span></div><div style="margin:0cm;line-height:115%"><span>For some Filipinos, sari-sari stores are considered as a primary source of income. These small shops do more than meet daily needs; they help keep the country&#x27;s culture alive, build a community in the neighbourhood, and help support local economies. </span></div><div style="margin:0cm;line-height:115%"><span> </span></div><div style="margin:0cm;line-height:115%"><span>Recognizing the importance of sari-sari stores, Unilever launched the Kabisig Summit to help empower sari-sari store owners and help them thrive.</span></div><div style="margin:0cm;line-height:115%"><span> </span></div><div style="margin:0cm;line-height:115%"><span>The Kabisig Summit offers trainings to sari-sari store owners. Participants learn skills like managing inventory, engaging with customers, and running their stores efficiently. These skills are crucial for achieving success in the retail industry. </span></div><div style="margin:0cm;line-height:115%"><span> </span></div><div style="margin:0cm;line-height:115%"><span>Kabisig Summit participants also learn how to access an app that helps simplify ordering and payments. Innovations like digitized order capture and payments are game changers for sari-sari stores. Owners may place orders anytime and anywhere, making their operations convenient.</span></div><div style="margin:0cm;line-height:115%"><br/></div><div style="margin:0cm;line-height:115%;text-align:center"><span><span class="fr-img-caption fr-fic fr-dii"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17282779325431728277929945.jpeg" class="fr-fic fr-dii" alt="Photo source: Unilever"/><span class="fr-inner"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">Photo source: Unilever</span> </span></span></span></span></div><div style="margin:0cm;line-height:115%"><br/></div><div style="margin:0cm;line-height:115%"><span>The Kabisig Summit sessions are held close to the homes of sari-sari store owners or through online, this way, participants will not close their stores while attending the trainings.</span></div><div style="margin:0cm;line-height:115%"><br/></div><div style="margin:0cm;line-height:115%"><span><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17282779711591728277970628.png" class="fr-fic fr-dib" alt="Photo source: Unilever"/><span class="fr-inner"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">Photo source: Unilever</span> </span></span></span></span></div><div style="margin:0cm;line-height:115%"><span>The Kabisig Summit also focuses on crucial areas of intervention for sari-sari store owners like lectures on disaster preparedness. This training teaches them how to protect their businesses from emergencies, ensuring they stay resilient. Business continuity planning modules are essential in today&#x27;s unpredictable climate. The program promotes access to technology, encouraging owners to adopt digital platforms for efficiency.</span></div><div style="margin:0cm;line-height:115%"><span> </span><strong><span></span></strong></div><div style="margin:0cm;line-height:115%"><strong><span>Impact of Kabisig Summit</span></strong></div><div style="margin:0cm;line-height:115%"><span> </span></div><div style="margin:0cm;line-height:115%"><span>Since the Kabisig Summit began in 2016, it has impacted countless lives. A Unilever commissioned study conducted in 2021 revealed that 91% of participants were women. This highlights the program&#x27;s role in helping empower Filipinas to contribute to their family&#x27;s income while managing domestic responsibilities. Furthermore, 76% of attendees said that they experienced increase in earnings, and 79% saw their businesses grew. </span></div><div style="margin:0cm;line-height:115%"><span> </span></div><div style="margin:0cm;line-height:115%"><span>&quot;At Unilever, we believe that empowering MSMEs is an important part of our sustainability agenda. The Kabisig Summit is crucial to me because I know how small businesses can change lives for the better,&quot; Unilever Philippines Chairman and CEO, Fredy Ong said. </span></div><div style="margin:0cm;line-height:115%"><span> </span></div><div style="margin:0cm;line-height:115%"><span>He also shared that he used to help out in their family&#x27;s store located in a public market and it paved the way for his education and career today.</span></div><div style="margin:0cm;line-height:115%"><br/></div><div style="margin:0cm;line-height:115%"><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/172827904364917282779793781728277978891.png" class="fr-fic fr-dib" alt="Photo source: Unilever"/><span class="fr-inner"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">Photo source: Unilever</span> </span></span></span></div><div style="margin:0cm;line-height:115%"><span><s></s></span></div><div style="margin:0cm;line-height:115%;text-align:left"><span></span><span></span></div><div style="margin:0cm;line-height:115%;text-align:left"><br/></div><p>The Kabisig Summit is aligned with Unilever&#x27;s global goal of assisting 2.5 million small and medium enterprises (SMEs) by 2026. This commitment demonstrates that sustainability is not solely about environmental efforts, it also covers the empowerment of individuals and communities.</p><div style="margin:0cm;line-height:115%;text-align:left"><br/></div><div style="margin:0cm;line-height:115%"><span><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17282779856181728277984934.png" class="fr-fic fr-dib" alt="Photo source: Unilever"/><span class="fr-inner"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">Photo source: Unilever</span> </span></span></span></span></div><div style="margin:0cm;line-height:115%;text-align:center"><span></span></div><div style="margin:0cm;line-height:115%"><strong>Partnership for inclusive growth</strong></div><div style="margin:0cm;line-height:115%"><span> </span></div><div style="margin:0cm;line-height:115%"><span>Unilever collaborates with various government and non-government organizations to maximize its impact. Partnerships with entities like the Department of Trade and Industry and Hapinoy help expand the reach of the Kabisig Summit. </span></div><div style="margin:0cm;line-height:115%"><span> </span><strong><span></span></strong></div><div style="margin:0cm;line-height:115%"><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1728279785310KABISIG6 and UNILEVER8 10072024.jpg" class="fr-fic fr-dib" alt="Photo source: Unilever"/><span class="fr-inner">Photo source: Unilever</span></span></span></div><div style="margin:0cm;line-height:115%"><strong><span>Empowering sari-sari store owners </span></strong></div><div style="margin:0cm;line-height:115%"><span> </span></div><div style="margin:0cm;line-height:115%"><span>The Kabisig Summit is not just about training; it Is about transforming the livelihoods of families. </span></div><div style="margin:0cm;line-height:115%"><span> </span></div><div style="margin:0cm;line-height:115%"><span style="background:white">&quot;The success of sari-sari stores is also the Filipino people&#x27;s success,&quot; Ong ended.</span></div><div style="margin:0cm;line-height:115%"><span style="background:white"> </span></div><div style="margin:0cm;line-height:115%"><span>By helping small businesses grow, like sari-sari stores, Filipino communities also thrive.</span></div><div style="margin:0cm;line-height:115%"><span style="background:white"> </span></div><div style="margin:0cm;line-height:115%"><span style="background:white">To learn more about Unilver&#x27;s Kabisig Summit you may visit their </span> <a href="https://www.unilever.com.ph/news/2024/how-unilever-empowers-filipino-msmes-through-the-kabisig-summit/"></a><span style="background:white"><a href="https://www.unilever.com.ph/news/2024/how-unilever-empowers-filipino-msmes-through-the-kabisig-summit/">website</a></span><span>.</span></div>

<p>Globe Business's G Fair 2024 brought together artisans and entrepreneurs to support and celebrate Filipino talent, innovation, and craftsmanship.</p>

Globe Business's G Fair 2024 brought together artisans and entrepreneurs to support and celebrate Filipino talent, innovation, and craftsmanship.

Supporting MSMEs in the digital age

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Supporting MSMEs in the digital age

Unilever

Published October 11, 2024 10:58 AM PHT

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Updated October 11, 2024 11:15 AM PHT

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