Tovic Salvador

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<div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:633px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/175938988907820250910080932_0.jpg" style="width:633px" class="fr-fic fr-dib"/><span class="fr-inner"><em>Photo source: </em><a href="https://www.pexels.com/photo/concentrated-multiracial-florists-working-on-laptop-5410072/"><em>Pexels</em></a></span></span></span></div><p style="line-height:1">New and individual sellers sometimes hesitate to use AI-powered tools, thinking these are too technical or built only for experienced players. In reality, AI has become accessible and is now designed to help support sellers of every size, including small businesses and first-time entrepreneurs. Advancements in technology no longer require large budgets, in-house specialists, or months of training.</p><div style="line-height:1"> </div><p style="line-height:1">AI tools today are built to be simple, cost-effective, and efficient. By trying these AI-powered solutions, even small sellers may unlock growth, gain data-driven insights, and compete on the same platform as big brands.</p><div style="line-height:1"> </div><p style="line-height:1">A <a href="https://lazada-com.oss-ap-southeast-1.aliyuncs.com/215-press-release.pdf">Lazada-Kantar led study</a> reveals that many sellers in Southeast Asia understand that AI may help, yet most do not know how to begin. Filipino sellers are familiar with AI, with 76% reporting awareness (above the SEA average). Yet many remain cautious and uncertain about its value for money, with 64% citing adoption as &quot;costly and time-consuming,&quot; despite 89% believing AI boost productivity. This leaves the Philippines lagging in actual adoption, with only 32% of sellers fully integrating the technology.</p><div style="line-height:1"> </div><p style="line-height:1">To support both big and small sellers, Lazada offers a suite of simple, practical, and accessible AI tools designed to make online selling smart and easy. Tools like AI Smart Listing streamline the process of creating product listings by automatically generating titles, descriptions, and attributes from key images or keywords, saving time and improving content quality.</p><div style="line-height:1"> </div><p style="line-height:1">For beauty and cosmetics brands, Virtual Try-Ons allow shoppers to see how products might look on them using augmented reality, building buyer confidence and reducing returns.</p><div style="line-height:1"> </div><p style="line-height:1">These and many other Lazada AI tools create an ecosystem that helps sellers of every size manage their business, connect with shoppers, and grow their sales.</p><div style="line-height:1"> </div><p style="line-height:1">Lazada Sponsored Solutions (LSS) is another platform feature designed to support sellers at different stages, using AI-driven recommendations to boost product visibility and maximize sales.</p><div style="line-height:1"> </div><p style="line-height:1">Two well-known beauty brands, Beauty of Joseon and Happy Skin, share their experience using LSS&#x27; Sponsored Max, revealing how the AI-powered tool helped transform their sales and online presence on Lazada.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>From low visibility to maximized profit with Sponsored Max</strong></div><div style="line-height:1"> </div><p style="line-height:1">In an increasingly competitive market, sellers often face low product visibility, difficulty reaching the right customers, and the pressure of managing multiple campaigns just to be noticed and drive sales.</p><div style="line-height:1"> </div><p style="line-height:1">Lazada introduced Sponsored Max as a solution to help assist online sellers by strategically boosting their store or products, ensuring they appear in front of the right shoppers at the right time, across search results, recommendations, and exclusive placements.</p><div style="line-height:1"> </div><p style="line-height:1">Sponsored Max is designed to be simple and seller-friendly. It is easy to use, does not require technical expertise, and works even with a modest budget. Sellers stay in control of their spending and returns, with clear, trackable results. </p><div style="line-height:1"> </div><p style="line-height:1">To get started, log in to Lazada Seller Center, go to Sponsored Solutions, and select Sponsored Max. Set up takes a few clicks: Choose between Store (promote top products automatically) or Product (select items manually), set a budget or target ROI, then launch the campaign.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>How Filipino and K-beauty brands are driving maximum ROI and growth</strong></div><div style="line-height:1"> </div><p style="line-height:1">Happy Skin, a proudly Filipino beauty brand, was founded in 2013 by Jacqueline Gutierrez. Known for makeup that cares for the skin, the brand has grown into one of the leading players in the local beauty industry, offering innovative, first-to-market products with skincaring ingredients from the beauty capitals of the world - Japan, Korea, and Taiwan.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1759389806959000.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner"><em>Photo source: Lazada</em></span></span></span></div><p style="line-height:1">Happy Skin has had a thriving relationship with Lazada since it opened its flagship store on the platform in 2017. The brand was also named &quot;Best in Local Beauty&quot; at the 2023 LazBeauty Awards. When asked why they adopted Sponsored Max, Happy Skin explained, &quot;To help drive more traffic to the store and help increase visibility.&quot; Their main objectives were clear: &quot;More sales and product awareness.&quot;</p><div style="line-height:1"> </div><p style="line-height:1">By adopting Sponsored Max, Happy Skin saw a &gt;10x return on their investment. The brand also emphasized how the tool helped them understand their customers: &quot;We get proper data on what customers are looking for, which helps identify which products to push.&quot;</p><div style="line-height:1"> </div><p style="line-height:1">Beauty of Joseon, a cult Korean skincare brand inspired by the beauty practices of the Joseon Dynasty, also used Sponsored Max to improve its performance on Lazada.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/175938974765800.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner"><em>Photo source: Lazada</em></span></span></span></div><p style="line-height:1">&quot;We decided to test Sponsored Max to further maximize performance, particularly in terms of increasing GMV and ROI,&quot; the brand shared.</p><div style="line-height:1"> </div><p style="line-height:1">The outcome exceeded their expectations, outperforming results generated from using search-optimized Sponsored Discovery alone. For Beauty of Joseon, the use of Sponsored Max contributed to 90% sales growth, with nearly 10x return on investment. </p><div style="line-height:1"> </div><p style="line-height:1">Sponsored Max gives sellers a single platform to manage campaigns, monitor performance, and learn about shopper behavior. This helps sellers make smart decisions in today&#x27;s competitive e-commerce market.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17593896868580.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner"><em> Photo source: Lazada </em></span></span></span></div><p style="line-height:1">Two ways to use Sponsored Max:</p><p style="line-height:1">- Sponsored Max Store - with one click, Lazada&#x27;s AI promotes your top products to increase overall store sales</p><p style="line-height:1">- Sponsored Max Product - choose specific items to promote while AI manages targeting and bidding</p><div style="line-height:1"> </div><p style="line-height:1">Helpful features include:</p><p style="line-height:1">- Target ROI - set a sales goal and let the tool help you reach it.</p><p style="line-height:1">- Unlimited Budget - keep campaigns running during peak sales periods.</p><p style="line-height:1">- Bonus Clicks - receive up to 30% traffic at no additional cost.</p><div style="line-height:1"> </div><p style="line-height:1">Sponsored Max proves that any seller may start exploring AI solutions to reach the right shoppers, grow sales, and gain competitive advantage.</p><div style="line-height:1"> </div><p style="line-height:1">For anyone just starting out, both Beauty of Joseon and Happy Skin highlight the value of consistency. Beauty of Joseon suggests starting with best-selling products to maximize impact, while Happy Skin recommends activating Sponsored Max a few days before launching or teasing new items.</p><div style="line-height:1"> </div><p style="line-height:1">Their advice to fellow sellers is clear: do not hesitate to test, explore, and discover what AI-powered tools like Lazada&#x27;s Sponsored Max may do for your business.</p><div style="line-height:1"> </div><p style="line-height:1">To learn more about Sponsored Max, register on Lazada and start boosting your sales at <a href="https://www.lazada.com.ph/">lazada.com.ph</a>. </p><div style="line-height:1"><br/></div>

<p>Getting products in front of the right buyers is not easy, however, through the help of AI-powered solutions small sellers may stand out and sell more.</p>

Getting products in front of the right buyers is not easy, however, through the help of AI-powered solutions small sellers may stand out and sell more.

How online sellers are getting high ROI, growth with AI

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How online sellers are getting high ROI, growth with AI

Lazada

Published Oct 02, 2025 03:35 PM PHT

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