Jonathan Frederic De Santos

(From left) South Korean stars Kim Myung-soo and Choi Bo-min have been selected as Philippine tourism ambassadors. Photos courtesy of the Tourism Promotions Board Philippines

Article (news)

Jaehwa Bernardo

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766286880749photo_2025-12-21_11-13-34.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>(From left) South Korean stars Kim Myung-soo and Choi Bo-min have been selected as Philippine tourism ambassadors. Photos courtesy of the Tourism Promotions Board Philippines</div>South Korean idols and actors Kim Myung-soo and Choi Bo-min have been appointed as tourism ambassadors of the Philippines, as part of efforts to promote the country as a destination for priority markets such as South Korea.The appointment was formalized on December 14 in a memorandum of understanding between the two stars and the Tourism Promotions Board (TPB) of the Philippines.In a statement, the TPB explained, &quot;Both artists were selected not just for their reach, but for their long-standing personal connection to the country.&quot;&quot;With ongoing projects in the Philippines, frequent visits, and their publicly expressed affection for Filipino culture and hospitality, Myung-soo and Bo-min embody the kind of organic connection TPB seeks to build with priority markets such as Korea,&quot; the agency said.&quot;We noticed their sincere affection for the Philippines—the way they engage with our people, our food, and our everyday moments. That genuine connection is what made them natural TPB Tourism Ambassadors,&quot; said TPB Chief Operating Officer Maria Margarita Nograles.The two — who are also signed under Universal Records Philippines — were recently in the country as <a href="https://www.abs-cbn.com/lifestyle/food-travel/2025/11/24/korean-stars-kim-myung-soo-choi-bo-min-to-visit-ph-in-december-1807">part of an initiative</a> to promote the Philippines as a winter destination for South Koreans seeking sunshine while their home country experiences the cold season. Most of their activities took place in Clark, Pampanga.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766286935147NRJ_0613 (1).jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div>Speaking about his visit, Myung-soo shared, &quot;Clark is beautiful, easy to explore, and full of energy. I felt the warmth of the people everywhere we went.&quot;&quot;I’m grateful for the chance to share that feeling with my fans in Korea,&quot; he added.For his part, Bo-min described Clark as &quot;a new discovery.&quot;&quot;I was surprised by how peaceful, friendly, and well-planned it is. I hope many Koreans can come and feel the same warmth I did,&quot; he said.<a href="https://www.abs-cbn.com/entertainment/2024/11/12/kim-myung-soo-expect-more-visits-projects-in-ph-1557">Myung-soo</a>, also known by the stage name L, rose to fame as a member of the K-pop boy group Infinite, known for hits such as &quot;BTD (Before the Dawn),&quot; &quot;Be Mine&quot; and &quot;The Chaser.&quot;He has also gained popularity as an actor, starring in dramas such as &quot;Ms. Hammurabi,&quot; &quot;Royal Secret Agent&quot; and &quot;Numbers.&quot;Bo-min also began his career in K-pop, debuting in 2017 with the group <a href="https://www.abs-cbn.com/entertainment/08/28/21/k-pop-group-golden-child-continues-to-aim-higher">Golden Child</a>. He left the band in 2024.Bo-min has also ventured into acting, appearing in series such as &quot;A-Teen 2,&quot; &quot;18 Again&quot; and most recently &quot;Spirit Fingers.&quot; He also starred in the Philippine drama &quot;Beauty Empire&quot; alongside Barbie Forteza.

South Korean idols and actors Kim Myung-soo and Choi Bo-min have been appointed as tourism ambassadors of the Philippines, as part of efforts to promote the country as a destination for priority markets such as South Korea.

South Korean idols and actors Kim Myung-soo and Choi Bo-min have been appointed as tourism ambassadors of the Philippines, as part of efforts to promote the country as a destination for priority markets such as South Korea.

Korean stars Kim Myung-soo, Choi Bo-min named PH tourism ambassadors

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Korean stars Kim Myung-soo, Choi Bo-min named PH tourism ambassadors

Jaehwa Bernardo,

ABS-CBN News

Published Dec 21, 2025 11:54 AM PHT

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K-content

Korean celebrities

Kim Myungsoo

Infinite

Infinite L

Choi Bomin

Golden Child

tourism

Philippine tourism ambassador

Tourism Promotions Board

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