Content marketing expert Darbie Kim Estrebilla, also known as “RTD” from "Real Talk Darbs," has founded his own company, House Creatives, to assist budding content creators and entrepreneurs. 

The company, which debuted in 2023, wants to develop a community where future internet creators and business owners may build their online presences, strengthen their branding skills, and eventually attain mass reach across social platforms.

Estrebilla has already given talks on content production and hosted events for content creators and entrepreneurs since the debut of his company. His company's organized event "Content that Converts" is now in its 19th season, and he holds it quarterly.

“It's an honor to be given a platform, which, by the way, 'Real Talk Darbs' has now surpassed 5 million followers, and it comes with a responsibility. When I noticed that my following was rising, I knew I needed to do something to encourage and help others,” he said. 

He added, “The concept of 'Content that Converts' is really meaningful to me. Through it, I get to help aspiring content creators establish their brands and understand what it takes to be a content creator. In addition, I help entrepreneurs make their brands visible.”

With such a large social media following and growing recognition, Estrebilla discussed how being famous has affected him.

“I do not let fame go to my head. Yes, people recognize me, but I don't think about it every day. Fame fades. The purpose lasts. And the only reason I got these outcomes is because I acted when others did not,” he shared. 

Estrebilla went on to emphasize that it is necessary to be intentional in all content, noting, “What I do is use this so-called popularity to highlight newcomers who, like me, have a story to share. I constantly tell them that it is more about the substance than the views. Their material should always be intentional and reflect who they truly are, rather than trying to be someone else. Yes, we must market ourselves, but you must have a gut feeling about whether these are the careers you truly desire.”

“And when you realize it's truly what you want, that's when I teach them about 'content that converts' because you still have to earn while being your authentic self,” he added. 

Estrebilla's company has a growing client base that he assists with video content.

“When it comes to the entrepreneurs I work with, I always emphasize the importance of video content in generating leads and revenue. I make this procedure easier for them. Content marketing expertise is typically expensive and restricted to agencies. I make it accessible. Many Filipino businesses continue to believe that significant finance or television exposure are required to market their business. I demonstrate how strategic video content may level the playing field,” he told the media. 

‘Real Talk Darbs’

In 'Real Talk Darbs,' Estrebilla discusses contemporary pop culture topics and trends. His most viewed video, "Social Experiment if Filipinos Are Helpful," has already garnered 44 million views. His cumulative views have surpassed 1 billion, and in 2024, he was named the Most Motivational Vlogger by the Philippine Vlogger Awards.

When asked to remark on people's assumption that creating online content makes one rich, he replied, “Content creation can be lucrative, pero hindi siya instant. It’s not just about going viral, it’s about building real value, solving real problems, and showing up consistently. Lagi kong sinasabi: the content is not the end goal, it’s the bridge. Kapag tama ang strategy mo, content can open doors to brand deals, product sales, speaking engagements, partnerships, and even bigger ventures.”

He added, “Yes, puwedeng yumaman through content but only if you treat it like a business. ‘Yung mga talagang kumikita, hindi lang sila basta entertainer. Strategic sila. They know their audience and they create with intention. Ako mismo, I built an ecosystem ranging from personal brand strategist to coaching to community. It’s not magic. It’s marketing. And it works if you put in the work.”

As Estrebilla's popularity and reach grow, critiques become unavoidable. He stated that he was hurt at first, but he has since learnt not to take things personally.

“Criticism is part of the package, lalo na kapag visible ka. Noong nagsisimula ako, masakit. Pero I realized: the more I focus on helping people, the less I take things personally. I don’t create content to please everyone. I create to serve a purpose. Kung may isang taong natulungan ang message ko, panalo na ako. The rest is noise,” he ended.