Gap, DOEN launch second collab collection | ABS-CBN

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Gap, DOEN launch second collab collection

ABS-CBN News

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MANILA – Gap and DÔEN are teaming up again, launching their second collaborative collection this month. This highly anticipated follow-up builds on the success of their initial partnership, once again blending California vintage aesthetics with timeless feminine style, while introducing fresh silhouettes and prints.

The new capsule collection reinterprets iconic Gap designs through DÔEN's distinct feminine lens. Expect easy summer dresses with new patterns, including the Pintuck Floral Midi Dress, alongside a return of last year's beloved Eyelet Maxi Dresses, now with refined design details. The collection also features matching sets in classic nautical colors like red, white, and navy.

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"Our first collection with DÔEN set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more,” Mark Breitbard, president & CEO of Gap, said in a statement released Wednesday. “Reuniting with DÔEN — an inspiring partner that shares our values — has allowed us to build on that momentum with a new summer-ready collection.”

Margaret Kleveland, co-founder and CEO of DÔEN, expressed similar enthusiasm: “We were overwhelmed by the excitement and success of our first collection with Gap. Our second collaboration blends the effortless femininity and timeless style of both brands, while celebrating the incredible community that has shaped DÔEN.”

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The accompanying campaign, shot by Clara Balzary, features a diverse cast of women, capturing authentic connections and joyful moments that reinforce the brands’ shared values of community and togetherness.

Notably, the Gap × DÔEN collection was produced in international factories participating in RISE (Reimagining Industry to Support Equality), a program advancing gender equity in the global garment sector. DÔEN has also integrated the RISE initiative into its own supply chain.

The Gap × DÔEN collection is available at Gap Trinoma and SM Mall of Asia, and online at gap.com.ph. Prices for women’s sizing range from P3,250 to P7,750.

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