Nelson Morales

Pickup Coffee opens first Pickup Prime concept in Cebu

Article (news)

ABS-CBN News

<div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/DLG8gQDziI6/embed/captioned/?cr=1&amp;v=14&amp;wp=485&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A4823330.5%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="1328" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><p>Pickup Coffee, the three‑year‑old Philippine chain best known for its green curbside carts, is taking a seat.</p><p>The fast‑growing company on Friday launched its first premium in-line concept, Pickup Prime, at SM Seaside City Cebu.</p><p>The new flagship store marks a milestone for the company as it introduces a more elevated customer experience, while staying true to its core mission of accessibility and community.</p><p>“We’re not just here to serve great coffee — our bigger purpose is to uplift,” said Bien Lee, co-founder and chief brand officer of Pickup Coffee, in a statement.</p><p>“While Pickup Coffee has always been about quick, feel-good moments on the go, we also wanted to create a space where our community could come together, connect, and enjoy a more elevated Pickup experience. That’s what led us to launch Pickup Prime — a new chapter that brings our mission to UPlift to life in a whole new way,” he added.</p><p>Designed in collaboration with Hong Kong-based architectural firm DEFT, the Pickup Prime space features a contemporary aesthetic infused with the brand’s signature youthful energy. </p><p>Filipino artists Dondi Fernandez and Jesse Camacho contributed custom art toys to the space — playful, character-driven pieces intended to invite interaction and reinforce the store’s uplifting atmosphere.</p><div><strong>New menu, local collaboration</strong></div><p>Pickup Prime debuts with a selection of exclusive menu items available only at the new location. </p><p>These Prime exclusive creations reimagine classic Filipino flavors, including: Mango Coco Milk, a blend of coconut milk and mangoes with coconut bits; Ube Coco Milk made with coconut milk, ube, and macapuno; and Kape Kastila Sundae Swirl, the brand’s signature Kape Kastila coffee swirled with creamy espresso soft serve.</p><p>To complement these beverages, Pickup Coffee partnered with Chef Kim of Cebu’s LK Bakery.<br/><br/>A graduate of ISCAHM with advanced training in Malaysia and Las Vegas, Chef Kim created a line of croissants specifically for Pickup Prime, including flavors such as White Choco Matcha, Strawberry Custard, Hazelnut Caramel, Ham &amp; Cheese, Creamy Truffle &amp; Mushroom, and the Espresso Crookie.</p><div><strong>Tech-driven and fast</strong></div><p>The Pickup Prime experience retains the brand’s emphasis on speed and convenience. Customers can place orders through the Pickup Coffee app or via self-ordering kiosks inside the store.</p><p>In just three years since launching in 2022, Pickup Coffee has expanded to 400 stores nationwide, amassed nearly half a million app users, and sold over 40 million cups.</p><p>“We&#x27;ve seen incredible growth, and we&#x27;re just getting started. We&#x27;re excited to share that we&#x27;ll be opening our first Pickup Prime in Metro Manila very soon,” said Francis Flores, president and CEO of Pickup Coffee. </p><p>“It’s all part of our continued growth and commitment to giving our customers top-notch quality and doing it fast. Pickup Prime lets us do that in a vibrant atmosphere, all while staying true to our mission of uplifting everyone, everywhere — one pickup at a time.”</p><p>To celebrate the Cebu opening, Pickup Coffee is offering a 25% discount on all orders made through the Pickup App with a minimum spend of P300 from June 21 to July 5.</p>

<p>Pickup Coffee, the homegrown brand known for its iconic green carts across the country, has launched its first premium in-line concept, Pickup Prime, at SM Seaside City Cebu.</p>

Pickup Coffee, the homegrown brand known for its iconic green carts across the country, has launched its first premium in-line concept, Pickup Prime, at SM Seaside City Cebu.