PUMA unveils 'Squid Game' collection in time for final season

PUMA has partnered with Netflix to unveil a limited-edition collection inspired by the highly anticipated final season of "Squid Game." This special PUMA X Squid Game line is set to launch on July 10, offering fans an array of footwear and apparel that draws directly from the series' distinct visual elements and symbolism.

The collaboration breathes new life into classic PUMA silhouettes, including the iconic Easy Rider and Palermo sneakers, by infusing them with design cues from the dystopian world of "Squid Game." The accompanying apparel collection further complements this theme, nodding to the show's memorable aesthetics.

PUMA X Squid Game Easy Rider and Palermo. Handout

The collection features several standout pieces, beginning with the PUMA X Squid Game Easy Rider, priced at P6,200. This rugged interpretation of the classic Easy Rider boasts distressed gray suede and eye-catching mismatched color-blocking. It includes interchangeable red and green laces, a clear homage to the perilous "Red Light, Green Light" game. Adding a unique collectible touch, the shoe also comes with a charm of the new animatronic character, Chul-Su, from the final season.

Next is the PUMA X Squid Game Palermo, retailing for P6,800. This iteration of the Palermo sports an all-black design crafted from suede and leather. Its most striking feature is the chalk-style multicolor lining, reminiscent of the game arenas seen in the show. The Palermo also includes a key charm and lace tags shaped like the series' iconic circle, square, and triangle symbols.

PUMA x Squid Game gear. Handout

Finally, the PUMA X Squid Game Apparel capsule, with pieces starting at P2,400, comprises a matching shirt and shorts set designed to mimic the players' uniforms from the show. Notable details include the number "456" prominently displayed on the shirt, referencing the main character, along with minimalist prints of Squid Game's symbolic shapes, cleverly integrated with PUMA branding.

The complete PUMA X Squid Game collection will be available for purchase starting July 10 on PUMA.com, at select PUMA stores, and through official retailers across the Philippines.