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Seafood City Opens First Daly City Location at St. Francis Square on July 31

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ABS-CBN News North America

<p>Daly City, CA — Seafood City Supermarket, the leading Filipino grocery chain in North America, will officially open its first-ever Daly City location at St. Francis Square on Thursday, July 31, 2025 at 9:00 AM. The grand opening will feature a ribbon-cutting ceremony, exclusive one-day promotions, and community festivities throughout the weekend.</p><div><br/></div><p>The new branch marks a significant milestone for the brand, as Daly City is widely regarded as the cultural heart of the Filipino American community in the Bay Area.</p><div><br/></div><p>“Some might ask, ‘Why open in Daly City when there’s already a Seafood City in South San Francisco nearby?’” said Matthew Go, President of Seafood City. “Our answer is simple: Daly City holds deep meaning for Filipino families. We’re not just opening another branch —we’re honoring a community that has supported us from the very beginning.”</p><div><br/></div><p>Founded in 1989 in National City, California, Seafood City has grown to 38 locations across North America. From the start, its mission has been to bring the flavors and comfort of home to Filipinos abroad, while evolving to serve a new generation with pride, innovation, and care.</p><div><br/></div><p>⸻</p><div><br/></div><p>More Than a Supermarket: A Cultural and Culinary Destination</p><div><br/></div><p>What sets the Daly City location apart is its brand-new Food Hall, a curated dining destination that celebrates the rich diversity of Filipino cuisine. Customers can enjoy everything from grilled favorites to regional specialties and beloved classics—available for dine-in or takeout.</p><div><br/></div><p>“This new Food Hall is a reflection of who we are,” Go said. “We’ve created a space that doesn’t just sell food—it celebrates our culture, our flavors, and our stories.”</p><div><br/></div><p>Featured concepts include Grill City, Baker’s Avenue, Sizzle, and Noodle Street—each offering a unique take on traditional Pinoy cooking.</p><div><br/></div><p>⸻</p><div><br/></div><p>Grand Opening Specials and Giveaways</p><div><br/></div><p>To welcome the community, Seafood City is offering exclusive promotions and gifts on opening day and throughout the weekend:</p><p>    •    Opening Day Deal (July 31 only): The first 200 customers at the Daly City store (with a minimum $35 grocery purchase) will receive a coupon to purchase a 15-pound bag of Calrose rice for just $1—a nod to the company’s continued commitment to offering affordable essentials.</p><p>    •    Weekend Giveaways: Branded insulated bottles, mugs, and reusable shopping bags will be distributed at both the Daly City and South San Francisco locations while supplies last.</p><div><br/></div><p>This celebration also marks the revitalization of St. Francis Square into a vibrant community hub. The plaza will soon be home to a dynamic mix of tenants, including Supreme Pot, Goldilocks, Valerio’s, Café 86, Burma Café, St. Francis Liquor, TC Pastry, Speed Queen Laundry, The Elite Salon, and Abe’s Barber Shop.</p><div><br/></div><p>Community leaders, local officials, and special guests will join the Seafood City team for a pre-opening event, commemorating the brand’s deep ties to Filipino culture and Daly City’s role as a beloved gathering place for Filipino Americans.</p><div><br/></div><p>⸻</p><div><br/></div><p>Serving the Next Generation of Global Filipinos</p><div><br/></div><p>Seafood City is also expanding its services through digital innovation. With the SFC+ App, customers can:</p><p>    •    Earn and redeem SFC+ Points for grocery savings</p><p>    •    Order groceries or Grill City meals for pickup or delivery</p><p>    •    Send money to loved ones in the Philippines via BDO Remit</p><p>    •    Explore real estate investment opportunities in the Philippines through SMDC</p><div><br/></div><p>“Our mission has always been to serve the community,” said Go. “Today, we’re blending tradition with technology to ensure we meet the evolving needs of every Filipino family—wherever they are in the world.”</p>

<p>Seafood City Supermarket, will officially open its first-ever Daly City location at St. Francis Square on Thursday, July 31, 2025 at 9:00 AM. The grand opening will feature a ribbon-cutting ceremony, exclusive one-day promotions, and community festivities throughout the weekend.</p>

Seafood City Supermarket, will officially open its first-ever Daly City location at St. Francis Square on Thursday, July 31, 2025 at 9:00 AM. The grand opening will feature a ribbon-cutting ceremony, exclusive one-day promotions, and community festivities throughout the weekend.

Seafood City opens first Daly City location at St. Francis Square on July 31

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Seafood City opens first Daly City location at St. Francis Square on July 31

ABS-CBN News North America

Published July 29, 2025 07:17 AM PHT

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