Boss Toyo

Ganiel Krishnan

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1751808907294070625_Boss Toyo.jpg" style="width:960px" class="fr-fic fr-dib" alt="Boss Toyo and his wife, Mary Jhoy, at the opening of the first-ever Pinoy Pawnstars Museum. Ganiel Krishnan, ABS-CBN News"/>Boss Toyo and his wife, Mary Jhoy, at the opening of the first-ever Pinoy Pawnstars Museum. Ganiel Krishnan, ABS-CBN News</div>MANILA -- Rapper, entrepreneur, and online personality Jayson Luzadas, better known as Boss Toyo, has officially launched the Pinoy Pawnstars Museum, bringing to life what was once just a dream born from his viral YouTube series Pinoy Pawnstars. Boss Toyo expressed his gratitude and excitement over the museum’s opening, calling it a “blessing from God” and a realization of a long-time ambition. “At last, ito na ‘yung isa sa mga pinapangarap namin. Nagsimula lang sa dream,” he said. “Pero this is not the end magda-dream pa ako ng mas malaki, much bigger para sa lahat.” The museum, a natural extension of the Pinoy Pawnstars brand, showcases over 500 rare and iconic memorabilia items collected from past episodes of the show including prized possessions from local celebrities, public figures, and cultural icons.<div><a class="fr-green fr-strong" href="https://www.abs-cbn.com/entertainment/2024/6/8/pinoy-pawnstars-museum-soon-to-rise-in-qc-2140">READ: Pinoy Pawnstars museum soon to rise in QC</a></div>Boss Toyo on Sunday walked members of the media through the “Holy Grail” area of the museum, pointing out standouts like the ₱1 million Pokémon double platinum award from Billy Crawford, memorabilia from Fernando Poe Jr. worth ₱600,000, and toys and pieces of furniture once owned by Nora Aunor, one of which bears her rare autograph. “These are not for sale,” Boss Toyo emphasized, noting the sentimental and cultural value of the collection. “Talagang inaalagaan namin ‘to.” The museum will be open to the public next week, with a ₱100 entrance fee and guided tours that offer deeper stories behind each item, a core part of Boss Toyo’s vision. &quot;It will be open on public next week, not on this week kasi marami pa kaming mga inaayos piti yung system and everything. So next week it will be open. We will publicly announce it.&quot; he added.&quot;More than the show, mas mahalaga sa akin ‘yung kwento. ‘Yung kwento ng pagiging Pilipino,” he shared. Boss Toyo also teased more interactive experiences in future expansions, including monthly auctions of selected memorabilia. The inaugural auction held during the launch was attended by friends and VIPs, with at least 10 items up for bidding. Though Pinoy Pawnstars found fame on YouTube with over 500 episodes, Boss Toyo hinted at potential collaborations with mainstream TV networks. “There are talks. Pero pinag-isipan pa natin maigi. So dinadahan-dahan natin lahat. So, hopefully. Pero ngayon, we&#x27;re running on a digital TV. We&#x27;re also running on digital TV, the DG8,” he said. Behind the scenes, Boss Toyo’s journey wouldn’t have been possible without his wife and finance head, Mary Jhoy, who stood by him when no one else believed in the project. “&quot;Super sinusuport ko siya. Actually, nung nag-umpisa kami, wala naman nagtitawala sa kanya ako lang. So sinugalan lang namin talaga to. And eto na siya.&quot; she said, reflecting on how far the team has come. Boss Toyo humorously admitted to making a few risky purchases along the way, but said his wife is always there to “pump the brakes” when needed. “Minsan talaga nasasabi ko, ‘Maniwala ka lang sa akin,’” he said while laughing. <div> </div><div> </div>

Rapper, entrepreneur, and online personality Jayson Luzadas, better known as Boss Toyo, has officially launched the Pinoy Pawnstars Museum, bringing to life what was once just a dream born from his viral YouTube series Pinoy Pawnstars.

Rapper, entrepreneur, and online personality Jayson Luzadas, better known as Boss Toyo, has officially launched the Pinoy Pawnstars Museum, bringing to life what was once just a dream born from his viral YouTube series Pinoy Pawnstars.

Boss Toyo opens first-ever Pinoy Pawnstars Museum

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Boss Toyo opens first-ever Pinoy Pawnstars Museum

Ganiel Krishnan,

ABS-CBN News

Published Jul 06, 2025 09:36 PM PHT

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