Joselito Malig

Article (news)

Anna Cerezo

ABS-CBN News

Beautycon 2025 transformed the SMX Convention Center on Thursday into a massive beauty playground featuring more than 160 local and international brands premium skincare, cosmetics, hair care, fragrances, and men’s products. Enthusiasts can explore immersive booths that offer exclusive discounts, and deals from sought-after Filipino and Asian brands such as Chuchu Beauty, Lucky Beauty, Numbuzin, Torriden, &amp;honey, 8 The Thalasso, Fino, Wakemake, and Cologram. &quot;Last year was already remarkable, but this year, it&#x27;s all about going big and enjoying the exclusive perks of being a loyal customer,&quot; said Sharon Decapia, SAVP for Marketing, PR, and Sustainability of Watsons Philippines. Among the perks is the chance to try new products—such as K-beauty brand Bare N Bliss’ Butter Up blush and contour Sticks. “Ang beauty secret ko, definitely hindi tulog,”  Shuvee Entrata, who was the brand’s ambassador teased. “The moment the brand launched, di pa ako artista, they gave me products, And told me super bago pa sila two weeks pa lang, Im celebrating my years in the industry with them, it is fun.” Apart from serving as a one-stop shop, Beautycon also served ad a learning hub where celebrities and beauty icons lit up the spotlight—sharing glow-up tips from beauty to business. Andrea Brillantes, for example, shared how she built her own brand, Lucky Beauty. “Nag start lucky beauty, 18 ako. The dream started when I was 13. kylie jennet was my inspiration, ng nag labas siya baka kaya ko din. I am not kylie and hindi pa ako andrea brillantesc di pa ako sikat but I had a dream,” she recalled. “ I am really passionate about make up and I can do something about it. I worked hard magkaruon ako ng pangalan somehow para magkaruon ako influence. If i release soemthing people will listen and buy it,” she added Other celebrities set to make an appearance at the event are  Heart Evangelista, Kathryn Bernardo, Nadine Lustre, Anne Curtis, and Julia Baretto. Beautycon runs until August 31, from 10 a.m. to 9 p.m.

Beautycon 2025 transformed the SMX Convention Center on Thursday into a massive beauty playground featuring more than 160 local and international brands premium skincare, cosmetics, hair care, fragrances, and men’s products

Beautycon 2025 transformed the SMX Convention Center on Thursday into a massive beauty playground featuring more than 160 local and international brands premium skincare, cosmetics, hair care, fragrances, and men’s products

Biggest beauty event of the year opens with star-studded line-up

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Biggest beauty event of the year opens with star-studded line-up

Anna Cerezo,

ABS-CBN News

Published August 28, 2025 10:48 PM PHT

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Updated August 28, 2025 10:49 PM PHT

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Shuvee

Andrea Brillantes

Beautycon

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