Vlad Bunoan

Article (news)

Paris Hilton for Karl Lagerfeld

ABS-CBN Lifestyle

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1756439174750KARL_LAGERFELD_FW25_-_Chris_Colls.jpg" style="width:633px" class="fr-fic fr-dib" alt="Paris Hilton for Karl Lagerfeld. Chris Colls"/>Paris Hilton for Karl Lagerfeld. Chris Colls</div>Socialite Paris Hilton has been unveiled as the face of Karl Lagerfeld’s Fall/Winter 2025 campaign, From Paris with Love, a project the brand says merges Hilton’s signature charisma with the late designer’s Parisian aesthetic.The campaign, photographed by Chris Colls, casts Hilton opposite Spanish model and actor Jon Kortajarena, who represents Karl Lagerfeld menswear. The black-and-white imagery emphasizes glamour, wit and individuality, echoing Lagerfeld’s mix of sophistication and irreverence.Pier Paolo Righi, Karl Lagerfeld’s chief executive, said Hilton embodies “the cultural power of image and reinvention.” Hilton said joining the campaign felt natural, describing Lagerfeld as “bold, iconic, and always ahead of his time.”Beyond fashion visuals, the campaign extends into digital storytelling, including a playful reinterpretation of “Karl Interviews Karl” — the designer’s self-conducted video interview — reimagined with humor and surprise.The collection features sharp tailoring, modern silhouettes and the return of the K/Autograph, a motif inspired by Lagerfeld’s own hand-drawn initials, now integrated across ready-to-wear, accessories and jewelry.The campaign rollout includes out-of-home advertising, print and digital placements, and social media activations worldwide. It will culminate in a late-night Karl Lagerfeld event during Paris Fashion Week on October 1.Karl Lagerfeld, which carries a portfolio of women’s, men’s and children’s fashion along with accessories, fragrances and home collections, operates more than 200 stores worldwide, including in Paris, London, Munich, Dubai and Shanghai.

Socialite Paris Hilton has been unveiled as the face of Karl Lagerfeld’s Fall/Winter 2025 campaign, From Paris with Love.

Socialite Paris Hilton has been unveiled as the face of Karl Lagerfeld’s Fall/Winter 2025 campaign, From Paris with Love.

Paris Hilton brings star power to Karl Lagerfeld’s Fall/Winter 2025 campaign

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Traffic

Manila

Horoscope

Lifestyle

Paris Hilton brings star power to Karl Lagerfeld’s Fall/Winter 2025 campaign

ABS-CBN Lifestyle

Published Aug 29, 2025 11:51 AM PHT

Read More:

Karl Lagerfeld

Paris Hilton

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.