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<p style="line-height:1">A mall in the Philippines has been part of the story of many Filipinos, a witness to countless Filipino struggles and success. It is where young couples nervously met for the first time, where love began over shared laughter, and a meal. It is where families celebrated milestones, and where friends, after long weeks apart, found comfort in each other&#x27;s company. Each corner holds a memory, every hallway echoes with laughter, and every visit becomes a part of someone&#x27;s journey.</p><div style="line-height:1"> </div><p style="line-height:1">For generations, SM Supermalls have been part of Filipinos daily lives. It is a space for shopping, celebrations, connections, and community, however, as lifestyles change, so does SM.</p><div style="line-height:1"> </div><p style="line-height:1">&quot;SM has always been more than just malls—we are part of people&#x27;s lives and journeys. That is why we constantly listen, innovate, and evolve. Our commitment is simple: to create spaces and experiences where every Filipino can thrive today and, in the future,&quot; said Steven Tan, President of SM Supermalls.</p><div style="line-height:1"> </div><p style="line-height:1">At the heart of SM&#x27;s transformation is the belief that our greatest strength lies in the relationships we build—with customers, employees, partners, and communities.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>3,500 Epic brand deals across 88 malls nationwide – One SM 40th celebration</strong></div><div style="line-height:1"> </div><p style="line-height:1">To mark its 40th anniversary, SM Supermalls is launching a big and bold promotion nationwide: a 40-day shopping festival filled with thrilling deals, surprises, and exclusive offers across 88 malls from August 1 to September 9, 2025. More than 3,500 deals on the country&#x27;s loved brands, every mall visit becomes a chance to discover something new, exciting, and unforgettable.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754549574103PHOTO 1 - Cover-min.jpg" style="width:950px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">Unlock 3,500 brand deals across 88 malls as SM Supermalls turns 40—do not miss the celebration from August 1 to September 9. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"><em> </em></div><p style="line-height:1">Expect a mix of flash sales, anniversary bundles, redemption offers, gamified promos, and surprise giveaways that bring joy to every aisle. Shoppers may also browse and unlock deals through the SM Malls Online App, making the celebration accessible anytime, anywhere.</p><div style="line-height:1"> </div><p style="line-height:1">More than just a retail event, this milestone is a nationwide thank-you to millions of loyal shoppers who have made SM part of their lives for four decades. Powered by thousands of partner brands, the campaign transforms every deal into a symbol of gratitude and a shared celebration of the SM experience.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>A new era of SM Supermalls: Big on people, purpose, and place</strong></div><div style="line-height:1"> </div><p style="line-height:1">As SM marks this milestone year, it enters a new era—one shaped by its deep connection to people, a strong sense of purpose, and a renewed vision for place-making. More than ever, SM is evolving into a platform that uplifts communities, supports livelihoods, and builds spaces that matter. This transformation is most evident in how SM empowers local businesses and creates inclusive economic opportunities across the country.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>Growing local, building futures for MSMEs</strong></div><div style="line-height:1"> </div><p style="line-height:1">True to its entrepreneurial roots, SM Supermalls supports Filipino livelihoods through its SM for MSMEs program and nationwide job fairs. Since 2019, the program has helped over 17,000 local businesses overcome barriers like high costs and limited market access through low-priced leasing, curated fairs, and digital support. In partnership with DOLE and LGUs, SM also holds regular job fairs, creating thousands of employment opportunities and reinforcing its commitment to inclusive economic growth.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754549525023PHOTO 2.jpg" style="width:950px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">The nationwide SM job fair results in 2,091 on-the-spot hires, and several of these successful applicants pose for a photograph with President Ferdinand &quot;Bongbong&quot; Marcos Jr., Department of Labor and Employment (DOLE) Secretary Bienvenido Laguesma, Technical Education and Skills Development Authority (TESDA) Secretary Kiko Benitez, and Department of Health (DOH) Secretary Dr. Ted Herbosa. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"> </div><div style="line-height:1"><strong>A mall that cares for the next generation</strong></div><div style="line-height:1"> </div><p style="line-height:1">Environmental sustainability is at the heart of SM Supermalls operations. Across 48 malls, rooftop solar panels generate clean energy, while water recycling and rainwater treatment systems help conserve freshwater supply. Flood mitigation is supported by catchment basins in 29 malls, while bike-friendly features and electric vehicle charging stations in 69 malls promote cleaner air.</p><div style="line-height:1"> </div><p style="line-height:1">Sustainability programs like Trash to Cash, Plastic Waste Collection, and E-Waste Collection encourage tenants and shoppers to reduce, reuse, and recycle. These are reinforced by the SM Waste-Free Future campaign with clearly labeled bins and regular coastal cleanups in partnership with environmental organizations.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754549484622PHOTO 3.JPG" style="width:950px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">Students weigh recyclables during SM Cares&#x27; Trash to Cash, showing that small actions may lead to a green future. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"> </div><p style="line-height:1">Through its social good arm SM Cares, SM engages communities, mallgoers, and partners in collective action for a green tomorrow. From climate resilience initiatives to educational campaigns and mall-based activations, SM Cares fosters a strong culture of environmental responsibility. More than a corporate goal, sustainability at SM is a shared commitment that empowers Filipinos to protect and preserve the planet for future generations.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754549457820PHOTO 5.jpg" style="width:633px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">Students weigh recyclables during SM Cares Trash to Cash, showing that small actions may lead to a green future. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"> </div><p style="line-height:1">Through its social good arm SM Cares, SM engages communities, mallgoers, and partners in collective action for a green tomorrow. From climate resilience initiatives to educational campaigns and mall-based activations, SM Cares fosters a strong culture of environmental responsibility. More than a corporate goal, sustainability at SM is a shared commitment that empowers Filipinos to protect and preserve the planet for future generations.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>Championing inclusivity for all</strong></div><div style="line-height:1"> </div><p style="line-height:1">SM Supermalls continues to champion inclusivity by creating welcoming spaces and equal opportunities for all. A strong advocate for women&#x27;s empowerment, SM supports and celebrates women year-round through impactful programs and partnerships. This commitment is also reflected within the organization, with 65% of SM Supermalls workforce and the majority of its leadership team composed of women.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754549407959PHOTO 6.jpg" style="width:950px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">A sea of runners fills the SM Mall of Asia Concert Grounds for the second edition of the Women&#x27;s Run PH, with over 8,000 participants. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"><em> </em></div><p style="line-height:1">As a visible ally of the LGBTQIA+ community, SM celebrates Pride Month annually with inclusive mall-wide events, advocacy forums, and partnerships that promote acceptance and equality for all.</p><div style="line-height:1"><br/></div><div style="line-height:1;text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754549380419PHOTO 7.jpg" style="width:950px" class="fr-fic fr-dib"/>Love, music, and art filled the air as Filipino drag artistry took the spotlight during SM North EDSAs vibrant &quot;Kween Con&quot; Pride celebration. <em>Photo source: SM Supermalls</em></div><div style="line-height:1"><em> </em></div><p style="line-height:1">SM&#x27;s inclusivity efforts extend to persons with disabilities through SM Cares programs. In 2025, flagship events gathered record participation: over 40,000 attendees for the ASP Angels Walk for Autism and more than 8,000 participants for the Happy Walk for Down Syndrome.</p><div style="line-height:1"> </div><p style="line-height:1">The Emergency Preparedness Forum equips PWDs and senior citizens with disaster readiness tools, while the SM Mall of Asia Arena remains a national model for accessibility. SM also fosters literacy and community connection through Book Nook, a storytelling hub open to all.</p><div style="line-height:1"><br/></div><div style="line-height:1;text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754549190559PHOTO 8.jpg" style="width:950px" class="fr-fic fr-dib"/>A young boy brings tales to life as he reads to two curious little listeners at the SM Book Nook—creating moments of wonder and imagination through every page. <em>Photo source: SM Supermalls</em></div><div style="line-height:1"><br/></div><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754549080797PHOTO 9.jpg" style="width:950px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">SM Leaders, ASP organizers and volunteers come together at the SM Mall of Asia Arena, showcasing the strength of community behind the success of the ASP Angels Walk 2025. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"> </div><div style="line-height:1"><strong>Innovations for the evolving Filipino lifestyle</strong></div><div style="line-height:1"> </div><p style="line-height:1">SM&#x27;s transformation also mirrors the evolving lifestyles of Filipino families. The rise of wellness, outdoor activities, and pet-friendly spaces has inspired the development of SM Active Hub—dedicated fitness zones inside the mall that support various sports and physical activities.</p><div style="line-height:1"> </div><p style="line-height:1">Highlighted by Pickleball courts and running tracks, the Active Hub promotes movement, bonding, and well-being. This is complemented by SM Paw Parks and Bike-Friendly SM facilities, making malls inclusive for active and health-conscious communities.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17545489805151.jpg" style="width:950px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">Pickleball courts at SM City Bicutan and SM City Sta. Mesa are part of the growing SM Active Hub, offering mallgoers a fun and accessible way to stay active through this fast-rising sport. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"> </div><p style="line-height:1">Digitally, SM enhances convenience through the SM Malls Online app, cashless payment systems, and digital directories, ensuring a seamless and connected mall experience. Its growing omni-channel ecosystem allows shoppers to browse, order, and enjoy their favorite brands anytime, whether in-mall, online, or through hybrid options like pickup and delivery.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754548846616PHOTO 12.jpg" style="width:633px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">Shop anytime, anywhere. The SM Malls Online app brings your favorite brands and essentials right to your fingertips. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"> </div><div style="line-height:1"><strong>Celebrating 40 years of evolving with you</strong></div><div style="line-height:1"> </div><p style="line-height:1">As SM Supermalls celebrates its 40th anniversary, it looks back on four decades of shared milestones, empowered communities, and constant innovation. From its beginnings as a vision to make retail accessible for Filipinos, SM has grown into a dynamic force shaped by a deep understanding of people&#x27;s evolving wants, needs, and aspirations.</p><div style="line-height:1"> </div><p style="line-height:1">Today, it continues to reimagine the malling experience through thoughtful design and technology—introducing lifestyle zones, wellness spaces, and smart locators in malls like SM City Laoag, SM City Sto. Tomas, and MOA Sky to make every visit easy, personalized, and enjoyable.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754548798796PHOTO 13.jpg" style="width:950px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">The future of malling, elevated. SM Mall of Asia Sky, a large rooftop lifestyle park, redefines retail and recreation with green spaces, sports zones, and world-class entertainment—all with a stunning view of Manila Bay. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"><em> </em></div><p style="line-height:1">At the mall&#x27;s core, SM is built around the evolving lives of its customers. We do not just keep up—we move forward with you. What you need today, and what you will need tomorrow—SM evolves with you, and continues to evolve for you.</p><div style="line-height:1"><br/></div>

<p>A mall marks four decades of growth, it celebrates the relationships that built its legacy—bringing over 3,500 exclusive deals across 88 malls nationwide in its partner-powered shopping celebration.</p>

A mall marks four decades of growth, it celebrates the relationships that built its legacy—bringing over 3,500 exclusive deals across 88 malls nationwide in its partner-powered shopping celebration.

Celebrating 40 years of togetherness

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Celebrating 40 years of togetherness

SM Supermalls

Published August 08, 2025 02:33 PM PHT

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