Cheyenne Suarez

Article (news)

Chinoy luya

Josh Mercado

<p>In Filipino homes, the traditional use of liniments has been used for decades to ease body aches caused by long days of hard work.</p><p>It all started with a hardworking &quot;lola&quot; (grandmother) who used liniment to cure pain with her wrinkled hands, and it&#x27;s now handed down to a tech-savvy &quot;bunso&quot; (Gen Z) who uses it to relieve stress with her creative hands.</p><p>Two different generations with one thing in common: a desire to alleviate discomfort in the face of life&#x27;s obstacles. With every painful story comes a liniment.</p><p>Like them, Chinoy entrepreneur Charles Dy has gone through numerous hardships before establishing his pain management brand Tai Chi.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754617932576image1 (11).jpeg" class="fr-fic fr-dib" style="width:950px"/></div><div><br/></div><p>Dy, who began as a distributor of drugstore products, claimed that even his own relatives tried to belittle him when he was starting out, which he took as a challenge to succeed in life.</p><p>“Nag-start talaga ako sa mahirap. Minamaliit ako ng mga kamag-anak ko. Dahil doon, naging mas challenging sa akin. Mas naging determined ako na patunayan sa kanila na magiging successful ako,” he told ABS-CBN News. </p><p>He wanted to live a successful life. Throughout the journey, he encountered failures that he transformed into opportunities.</p><p>“Marami rin akong pinagdaanan na nag-fail ako. Dami kong failures. Pero doon sa failures na ‘yan, I gained so many experiences. I corrected them. And now, I can say na ‘yun na ‘yung naging learning curve. At naging successful ako sa mga corrective measures na ginawa ko. And marami na rin akong alam kung paano naman ayusin ‘yung mga problem,” he said.</p><p>After years of distributing drugstore products and working for his family business, Dy felt a sense of relief, as if an aching body was finally healing, when his own several brands, each with their unique formulation, under Rhodesian Sales Corporation, including his liniment brand, took off.</p><p>He humbly shared with ABS-CBN News, “Ngayon na successful na ako, I&#x27;m very thankful doon sa mga previous na mga tao na nag-challenge sa akin para maging isang somebody ako.”</p><p>The 70-year-old Chinoy businessman went on to say that everything he&#x27;s accomplished was due to his hard work and genuine desire to correct past mistakes.</p><p>“Nagsikap ako, nagtrabaho ako, at nag-aral talaga ako kung paano mako-correct lahat ‘yung mga experience na medyo nagkamali ako,” he highlighted. </p><p>Dy, despite his age, will not stop learning about business or life. Earning money is one thing, but maintaining it with the useful expertise is important for him.</p><p>“Important talaga ‘yung know-how. May pera ka nga pero wala ka namang alam. Kaya mahirap din na maging successful kung kulang ‘yung know-how mo,” he noted. </p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1754617964236image2 (8).jpeg" class="fr-fic fr-dib" style="width:950px"/></div><div><br/></div><div><strong>Tai Chi</strong></div><p>Dy&#x27;s own brand is available at drugstores and supermarkets, demonstrating its popularity and position in the wellness industry.</p><p>It is the first locally produced pain relief brand to use natural ingredients such as chili, virgin coconut oil, and their own ginger.</p><p>Dy told ABS-CBN News about how he turned &quot;luya&quot; (ginger) into a popular brand: “Nakita ko ‘yung merkado ng liniment na dominated ng mineral oil. Then, sa formulation, naisip ko na gumamit ng virgin coconut oil (instead of mineral oil) at haluan ko siya ng luya.”</p><p>He added, “Nung time na ‘yun, iilan lang ‘yung brands ng mga liniment na may ganun kaya pinasok ko ‘yung luya sa liniment, vaporizing rub, at (medicated) plaster.”</p><p>The well-known pain management brand offers Ginger Liniment, which relieves muscle aches; Ginger Rub, which treats headaches, stress, and nasal discomfort; and Ginger Medicated Plaster, a gel-type plaster for individuals who require long-term relief.</p><p>It has evolved into natural pain relief, which is accessible in a variety of forms such as bottles, tubes, and patches.</p><p>“This is a true testament to where Filipino originality takes us. We stay devoted to building an innovation based on local understanding and natural resources,” he said.</p><p>The Caloocan-born wellness brand recently collaborated with well-known personalities, including the Koolpals hosts, national volleyball player Sisi Rondina, and UST Tiger Cubs and Golden Tigresses players.</p><p>While they plan to expand their community activities and get more personalities, the Tai Chi founder believes that all of physical pain he has endured is worth the cost, and that the next chapter will be filled with long days of hard work, but also with relief.</p>

<p>Chinoy entrepreneur Charles Dy turned life’s aches into Tai Chi, the proudly Filipino ginger-powered liniment brand bringing natural comfort to every generation. 🌿</p>

Chinoy entrepreneur Charles Dy turned life’s aches into Tai Chi, the proudly Filipino ginger-powered liniment brand bringing natural comfort to every generation. 🌿

How this Chinoy entrepreneur turned ‘luya’ into a unique liniment brand

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How this Chinoy entrepreneur turned ‘luya’ into a unique liniment brand

Josh Mercado

Published Aug 09, 2025 01:00 PM PHT

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Charles Dy

Tai Chi

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