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Guests in the Korean Festival opening at Landers Arca South: (from left) Jameson Blake, Empress Schuck, Deputy CEO of Landers Superstore Bill Cummings, Korean Ambassador to the Philippines Lee Sang-Hwa, Kotra Manila director Sujeong Lee, commercial attaché Taehyung Kim, and Kotra Manila deputy director Yunhwan Kim. Handout

Article (news)

Landers launches Korean festival, showcasing products, culture events

ABS-CBN Lifestyle

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1758754363613att.sPlAKK8QaR1Gl50N40Xq9dMJC8wG48hBwbtuTqZ-X70.jpeg" class="fr-fic fr-dib fr-dragging" alt="Guests in the Korean Festival opening at Landers Arca South: (from left) Jameson Blake, Empress Schuck, Deputy CEO of Landers Superstore Bill Cummings, Korean Ambassador to the Philippines Lee Sang-Hwa, Kotra Manila director Sujeong Lee, commercial attaché Taehyung Kim, and Kotra Manila deputy director Yunhwan Kim. HandoutGuests in the Korean Festival opening at Landers Arca South: (from left) Jameson Blake, Empress Schuck, Deputy CEO of Landers Superstore Bill Cummings, Korean Ambassador to the Philippines Lee Sang-Hwa, Kotra Manila director Sujeong Lee, commercial attaché Taehyung Kim, and Kotra Manila deputy director Yunhwan Kim. Handout" style="width:950px"/>Guests in the Korean Festival opening at Landers Arca South: (from left) Jameson Blake, Empress Schuck, Deputy CEO of Landers Superstore Bill Cummings, Korean Ambassador to the Philippines Lee Sang-Hwa, Kotra Manila director Sujeong Lee, commercial attaché Taehyung Kim, and Kotra Manila deputy director Yunhwan Kim. Handout</div>MANILA -- Landers Superstore kicked off its Korean Festival, bringing more than 700 authentic Korean products and cultural highlights to its 15 branches nationwide until October 19.Korean Ambassador to the Philippines Lee Sang-Hwa led the ribbon-cutting ceremony at Landers Arca South in Taguig on Wednesday, joined by officials from the Korea Trade-Investment Promotion Agency (KOTRA). Celebrity guests Jameson Blake and Empress Schuck also graced the event.The festival features a wide range of Korean favorites, including kimchi, frozen snacks, spicy chicken, cosmetics, and lifestyle goods.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1758754386054IMG_1391.jpeg" class="fr-fic fr-dib" style="width:633px" alt=" Celebrity guests Jameson Blake and Empress Schuck "/> Celebrity guests Jameson Blake and Empress Schuck </div>“I’m going to tell you, their spicy chicken is unbelievable,” Bill Cummings, Deputy CEO of Landers Superstore, told ABS-CBN News.As part of the celebration, Landers is offering discounts of up to 50 percent and buy-one-get-one deals both in-store and online.A festival caravan will make stops on September 24 to 28 at Landers Supestore Arca South and Cebu; on October 1 to 5 at Vermosa and Davao; on October 8 to 12 at Fairview (Quezon City) and Naga; and on October 15 to 19 at Angeles (Pampanga) and Bacolod.K-pop–themed children’s shows scheduled on September 27 at Arca South, October 4 at Vermosa, October 11 at Fairview and October 18 at Angeles.The Korean Festival underscores the growing influence of Hallyu, or the Korean wave, in the Philippines, where K-pop, K-dramas, and K-beauty continue to resonate strongly with consumers.

Landers Superstore kicked off its Korean Festival, bringing more than 700 authentic Korean products and cultural highlights to its 15 branches nationwide until October 19.

Landers Superstore kicked off its Korean Festival, bringing more than 700 authentic Korean products and cultural highlights to its 15 branches nationwide until October 19.