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Amelia Obusan and Rey Panaligan Jr. talk about Em-Core’s success

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Josh Mercado

Not all entrepreneurs are driven solely by growth charts and bottom lines. For Rey Panaligan Jr., president and CEO of Em-Core,  a wellness brand that sells vitamin C and 24 Alkaline C, business is also about impact — about knowing that the products he sells may quietly improve the lives of people he may never meet.Through the Em-Core Foundation, the business engages in health advocacy in addition to its entrepreneurial endeavors. Patients who cannot afford examinations and treatments are helped by this charity. Additionally, it offers free vitamins and supplements as part of outreach initiatives, showcasing the company&#x27;s dedication to enhancing lives in a variety of ways.<div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1771804208772image0 (4).jpeg" style="width:960px" class="fr-fic fr-dib fr-dragging" width="960"/> Amelia Obusan and Rey Panaligan Jr. talk about Em-Core’s success. Josh Mercado </div>“Helping people in need, particularly with their medical emergencies, has always been our mission. The fact that we are able to uphold our foundation because our company values people is what inspires me. We receive texts every day thanking us for our assistance. Helping others is rewarding,” Panaligan told ABS-CBN News.“We were able to send assistance throughout the pandemic, typhoons, and earthquakes. Ultimately, business is about more than just selling; it&#x27;s also about uplifting,” he added.While discussing their foundation, Panaligan focused on their 11-year journey in the wellness industry, citing an honest business approach and highly qualified employees as fundamental to their success.“This milestone reflects 11 years of proven impact. 24 Alkaline C has improved lives, and with our e-commerce platform and partners, we are setting a new standard for direct selling,” he added.Eleven years later, the company is no longer just developing a brand; it is expanding its reach while remaining true to what brought it here in the first place: helping people live better lives and providing chances along the way. As it enters the global arena, the Filipino-founded company maintains its dedication to improving lives wherever its expansion may go.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1771804247494image1 (1).jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Em-Core executives meet the press. Josh Mercado</div>Building on these achievements, it is currently preparing for the next stage of expansion. The freshly created e-commerce platform is intended to increase product accessibility while also allowing the company to reach clients outside of its usual member-based network.“Until now, our products have only been available through our members. With this launch, we are opening access to the rest of the world — not just locally, but internationally,” said the brand’s VP Lissa Camarillo.She quickly clarified that selling their products online will not limit chances for current members, as they will be allocated as distributors for online purchasers in their locations, thus growing rather than competing with their consumer base. The e-commerce platform is also supported by experienced financial and logistics partners, providing the company with the structure it requires to efficiently reach clients as it expands its global footprint.Another highlight of their 11th anniversary was the longevity of its 24 Alkaline C, which is formulated with pharmaceutical-grade chemicals obtained from DSM Switzerland and manufactured by Compact Pharmaceuticals Corporation, which has over 50 years of industry experience.Another factor behind the brand is the steadfast advocacy of its medical consultant, Dr. Amelia Obusan, widely known in the Philippines as the “Mother of Sodium Alkaline.” She points to the product’s formulation and manufacturing standards as key reasons it is positioned to compete in the international market.

For some entrepreneurs, business success is measured not only in revenue but in the lives they are able to touch. Rey Panaligan Jr., president and CEO of Em-Core, counts himself among those who see enterprise as a platform for service as much as profit.

For some entrepreneurs, business success is measured not only in revenue but in the lives they are able to touch. Rey Panaligan Jr., president and CEO of Em-Core, counts himself among those who see enterprise as a platform for service as much as profit.

Wellness brand founder links with community via charity work: ‘Helping others is rewarding’

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Wellness brand founder links with community via charity work: ‘Helping others is rewarding’

Josh Mercado

Published Feb 23, 2026 09:18 PM PHT

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