Anna Marie Lukban

GREE Philippines unveils flagship showroom; teases new energy-efficient lineup for 2027

Article (news)

<p>Home appliance brand and leading air-conditioning manufacturer GREE Philippines has unveiled its flagship showroom in Parañaque, showcasing its full range of products and latest technology.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17791724878221779172623550.jpeg" style="width:660px" class="fr-fic fr-dib"/><br/></div><p>The launch was marked by a ribbon-cutting ceremony led by the brand’s top management. </p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17791724612621779172597716.jpeg" style="width:660px" class="fr-fic fr-dib"/><br/></div><p>Following the program, guests were invited to tour the showroom, where they were given a closer look at GREE’s lineup of appliances across residential and commercial use.</p><p>In an exclusive interview with ABS-CBN, GREE Philippines Chief Operating Officer Rance Brito shared how the idea came about.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778826303649ZAR_0416.JPG" style="width:660px" class="fr-fic fr-dib"/></div><div><br/></div><p>“Me and my father (Ricardo Brito), have been working with GREE for almost 14 years. And we noticed that we don&#x27;t have a flagship showroom. So we wanted to build this as an opportunity to show our clients our full product lineup and our technology. Because GREE offers a huge range of products from home appliances, commercial, residential, ACs. We just wanted to use this as a space for everyone to see that,” he shared.</p><p>Founded in 1991, the brand has built its reputation on advanced, energy-efficient technology, with Rance noting that this remains at the core of their products, alongside a strong focus on quality.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778826351649ZAR_0346.JPG" style="width:660px" class="fr-fic fr-dib"/></div><div><br/></div><p>“We just continue to always introduce the newest product lineup. And more than energy-efficiency, we also try to strive for quality. As you can see from our tagline, it&#x27;s a GREE for quality. And also in the market, we have the longest warranty. So we&#x27;re very confident with our product,” he explained.</p><p>Rance added that they also place strong emphasis on customer support beyond the purchase: “We always try to make sure we have the best after-sales and the best services we can provide to our customers. So aside from energy efficiency, we also focus on the quality.”</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778826395610ZAN_5934.JPG" style="width:660px" class="fr-fic fr-dib"/></div><div><br/></div><p>The brand has also teased a new lineup anchored on its push toward renewable energy.</p><p>“Currently, we&#x27;re still studying it, but as now, especially the Philippines slowly converting into more renewable energy, we&#x27;re trying to push this product. So hopefully by early next year, we&#x27;re able to release it to the market,” he hinted.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779677339811ZAN_5998 (1).JPG" style="width:660px" class="fr-fic fr-dib"/></div><div><br/></div><p>He also shared that there is still more in store for customers.</p><p>“We&#x27;re releasing a new product lineup hopefully earlier next year.  With better energy efficiency better quality, most of these products are wall-mounted. We also have a new window type and floor-standing,” Rance added.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778826729648Gree PH.JPG" style="width:660px" class="fr-fic fr-dib"/></div><div><br/></div><p>Meanwhile, the top official also highlighted plans to strengthen customer support as the company ushers in a new management.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778826661229ZAR_0409.JPG" style="width:660px" class="fr-fic fr-dib"/></div><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778826910511ThumbTemplate.jpg" style="width:660px" class="fr-fic fr-dib"/></div><div><br/></div><p>“We have a complete change in our whole management team so we’re trying to have a different approach especially in the provinces. We’re gonna try to target and provide more support,” Rance said.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778826944648ZAN_6005.JPG" style="width:660px" class="fr-fic fr-dib"/></div><div><br/></div><p>Catch GREE’s full lineup up close at its showroom, open Monday to Saturday, 8 AM to 5 PM, at Ri-Rance Corporate Centre II, Aseana City, Parañaque.</p>

<p>Home appliance brand GREE has unveiled its flagship showroom, designed to showcase its full product lineup and technology. True to its brand, the company’s Chief Operating Officer also teased a more advanced and energy-efficient lineup set for release next year.</p>

Home appliance brand GREE has unveiled its flagship showroom, designed to showcase its full product lineup and technology. True to its brand, the company’s Chief Operating Officer also teased a more advanced and energy-efficient lineup set for release next year.

GREE Philippines unveils flagship showroom; teases new energy-efficient lineup: ‘We also focus on the quality’

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GREE Philippines unveils flagship showroom; teases new energy-efficient lineup: ‘We also focus on the quality’

GREE Philippines

Published May 29, 2026 02:14 PM PHT

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