Grace Libero

How to help in Save From Extinction efforts

Article (news)

Save From Extinction

<div><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1735218400156DENR SM Group unite to protect Philippine biodiversity.jpg" style="width:1080px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false">From left: SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, BDO 1st Vice President and Head of Strategic Marketing Ivan Pua,  Forest Foundation Philippines Executive Director Jose Andres Canivel, World Wide Fund for Nature - Philippines Head of Resource Generation Cloda Urquico, Zoological Society of London - Philippines Country Director Edwina Garchitorena, DENR Secretary Maria Antonia “Toni” Yulo Loyzaga, SM Supermalls Assistant Vice President for Special Events and Tenant Marketing Hanna Carinna Sy, D’Aboville Foundation President Hubert D’Aboville, D’Aboville Foundation Program Director Emmanuel Schutz, Philippine Eagle Foundation Conservation Education and Development Manager Khizia Madrona, and SM Supermalls Vice President for Corporate Marketing Grace Magno.</span></span></span> <strong></strong></div><div><br/></div><p>In a speech by the Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo Loyzaga during a media event, which focused on the collaboration between DENR and the SM Group in protecting Philippine biodiversity, she began by sharing a phrase from the Department of Health Secretary Ted Herbosa: &quot;Save from extinction, as we save them, we save ourselves... if we don&#x27;t protect these species, we will also be extinct.&quot;</p><p>The event opened conversations about the ongoing efforts to save from extinction six umbrella species: The Tamaraw, Cockatoo, Philippine Pangolin, Marine Turtle, Philippine Eagle, and Dugong.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1735218597516SFE tamaraw.jpg" style="width:1080px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false">The Tamaraw is a species of buffalo found only on the island of Mindoro. According to DENR Secretary Loyzaga, &quot;From an estimated population of 10,000 upon its discovery in 1896, their current population now ranges from 574 to 610 individuals. It is now confined to a few isolated locations and threatened by illegal hunting.&quot;<br/><br style="text-align:center"/></span></span></span></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1735222828295SFE palawan-cockatoo.jpg" style="width:1080px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false">The Philippine Cockatoo is from the family of parrots. Its population now ranges from 650 to 1,120 individuals. It&#x27;s facing the threat of extinction due to a long history of illegal trapping and trade and the destruction of lowland forest habitats. <br/><br/></span></span></span></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1735223084773SFE pangolin.jpg" style="width:1080px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false">The Palawan (Philippine) Pangolin is a small, unique mammal heavily trafficked for its scales and meat. It faces an uncertain future due to poaching and habitat destruction.</span></span></span></div><div style="text-align:left"><br/></div><p>Loyzaga talked about the Philippines being one of the 17 megadiverse countries and a biodiversity hotspot. &quot;Our islands are home to thousands of species. I should say we are home to about 52,000 species and about half of those are endemic and about 2,000 of those are actually ranging from vulnerable to critically endangered. So many of these species are, in fact, found nowhere else in the world... without action, we risk losing not just the species, but the essential services they provide—services that are vital for our own survival and to the web of life.&quot;</p><p>This season of giving, you can help save wildlife from extinction through DENR&#x27;s partnership with SM Supermalls, BDO Unibank, Kultura, the Forest Foundation Philippines, Katala Foundation, Philippine Eagle Foundation, World Wide Fund for Nature–Philippines,  D’Aboville Foundation, and the Zoological Society of London–Philippines. This collaboration makes it possible for the public to support the preservation of endangered species in the country through its Save from Extinction fundraising campaign, which aims to drive financial support for six animals on the brink of extinction.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1735223222714SFE pawikan.jpg" style="width:1080px" class="fr-fic fr-dib"/><span class="fr-inner">Marine Turtles, including the critically endangered Hawksbill Turtle, have long been threatened by encroachment to their nesting sites, the collection of eggs, and more recently, contamination and pollution. &quot;In Turle Islands Wildlife Sanctuary in Tawi-Tawi alone, egg laying has reportedly decreased by 80% in the 1980s by unregulated egg collection,&quot; shared Loyzaga. </span></span></span></div><div style="text-align:left"><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1735223751182SFE philippine_eagle.jpg" style="width:1080px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false">The Philippine Eagle (or &quot;Haring Ibon&quot;), the symbol of our country&#x27;s natural heritage, is now critically endangered with fewer than 400 pairs remaining in the wild. &quot;Illegal hunting and other types of activities are driving this species to its extinction,&quot; Loyzaga explained.<br/><br style="text-align:center"/></span></span></span></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1735225241863SFE dugong.jpg" style="width:1080px" class="fr-fic fr-dib"/><span class="fr-inner">Dugong, a gentle marine mammal related to the manatee, plays an important role in maintaining healthy seagrass ecosystems. Loyzaga expounded, &quot;Due to hunting and loss of these habitats, with only half the original seagrass cover remaining in the country, Dugong populations have dwindled, and they are at risk of being locally extinct.&quot; </span></span></span></div><div><br/></div><p>It&#x27;s great to know that it&#x27;s easy to contribute to this cause. By simply purchasing T-shirts and tote bags from SM Retail brand Kultura—featuring the Philippine Eagle, Pawikan, Tamaraw, Cockatoo, Dugong, and the Philippine Pangolin—you are contributing to a greater cause that impacts the environment, wildlife, and future generations. These shirts carry beautiful designs of the six endangered species, serving as a reminder of the urgent need to protect our natural heritage. </p><p>Another way to join the cause to help save endangered animals in the country from extinction is through donation boxes in the Save From Extinction kiosks or donating through BDO ATMs, online banking, and over-the-counter in BDO branches nationwide. </p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17352258806752 Visit the Save From Extinction kiosks at SM Megamall, SM Mall of Asia, SM North EDSA, SM Aura, and SM Makati until December 31, 2024..jpg" style="width:1080px" class="fr-fic fr-dib"/><span class="fr-inner">Visit the Save From Extinction kiosks at SM Megamall, SM Mall of Asia, SM North EDSA, SM Aura, and SM Makati until December 31, 2024. After December, Save From Extinction merchandise will remain available at select Kultura branches.</span></span></span></div><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17352261840583 Support conservation efforts for the Dugong, Pawikan, Philippine Eagle, Cockataoo, Tamaraw, and Philippine Pangolin by purchasing merchandise from Kultura’s special Save From Extinction collection..jpg" style="width:1080px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false">Support conservation efforts for the Dugong, Pawikan, Philippine Eagle, Cockatoo, Tamaraw, and Philippine Pangolin by purchasing merchandise from Kultura’s special Save From Extinction collection.</span></span></span></div><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17352262293381 Choose from a selection of canvas tote bags and t-shirts featuring each of the six Philippine animals..jpg" style="width:1080px" class="fr-fic fr-dib"/><span class="fr-inner">Choose from a selection of canvas tote bags and T-shirts featuring each of the six Philippine animals.</span></span></span></div><div><br/></div><p>Funds raised through the campaign will directly support conservation efforts led by the World Wide Fund for Nature Philippines, Philippine Eagle Foundation, Zoological Society of London, D’Aboville Foundation, and Katala Foundation—DENR’s trusted non-government organization (NGO) partners, ensuring that these animals are given the best chance to survive. </p><div><br/></div><div><strong><em>For more information about the campaign, visit <a data-fr-linked="true" href="//www.smsupermalls.com/save-from-extinction">www.smsupermalls.com/save-from-extinction</a>.</em></strong></div><div><br/></div><p><strong><em></em></strong><em></em><em></em>Photos from SM Group<em></em><em></em><strong><em></em></strong><br/></p>

<p>Here are easy ways to join the Save from Extinction fundraising campaign, which aims to drive financial support for six animals on the brink of extinction.</p>

Here are easy ways to join the Save from Extinction fundraising campaign, which aims to drive financial support for six animals on the brink of extinction.

Here's How You Can Help Save Wildlife From Extinction

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Sudoku

Word of the Day

Lotto

Horoscope

Culture

Here's How You Can Help Save Wildlife From Extinction

Metro.Style

Published December 26, 2024 10:00 AM PHT

|

Updated December 27, 2024 09:23 AM PHT

Read More:

Save From Extinction

DENR

SM Group

Kultura

Wildlife Protection

Philippine Eagle

Cockatoo

Marine Turtles

Dugong

Philippine Pangolin

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.