Cheyenne Suarez

Photos from the Facebook pages of Edward Bugia and Flipside Burgers

Article (news)

'Nasaan ang prinsipyo at ethics?' Chef calls out paid food rankings

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1776919674146combo 3.jpg" style="width:960px" class="fr-fic fr-dib" width="960" alt="Photos from the Facebook pages of Edward Bugia and Flipside Burgers"/>Photos from the Facebook pages of Edward Bugia and Flipside Burgers </div>A veteran chef has publicly slammed a food content creator for soliciting payment to feature his restaurant, stressing the importance of ethics in the industry.Chef Edward Bugia took to Facebook to share a screenshot of an exchange with an online platform that offered to include his restaurant, Flipside Burgers, in its list of &quot;Best Smash Burgers to try in Metro Manila&quot; for a fee.The content creator said the chef can secure a spot in the rankings to get the &quot;highest visibility and engagement,&quot; with the rates to be disclosed once he agrees with the arrangement.The screenshot also showed Bugia&#x27;s response, where he cited his more than two decades in the industry as he declined the &quot;unethical&quot; offer. &quot;I&#x27;m willing to feed you guys, but not anything monetary,&quot; he stressed. &quot;I&#x27;ve been in the industry for more than 20 years and I don&#x27;t think paying for a guaranteed ranking is ethical, even if I&#x27;m sure it will drive traffic towards us.&quot;While he did not disclose the identity of the content creator, Bugia said he decided to post his unpleasant exchange to remind the restaurant industry of principles and ethics. &quot;Juice colored. &#x27;Maintain credibility and real value&#x27; sabay maniningil for guaranteed ranking. &#x27;Yung napakatagal ko nang gumagawa ng burgers (The Burger Project pa) medyo useless kasi pwede naman pala magbayad,&quot; he said.&quot;Nasaan na ang prinsipyo at ethics, guys?&quot; he asked. &quot;Bakit need ko pa ito i-post? Kasi need ma-call out ang mga ganitong &#x27;creators.&#x27; Patas kayong lumaban, please.&quot;Aside from Flipside Burgers in Quezon City, Bugia&#x27;s other restaurants include Easter Coffee Club in Antipolo and Bean &amp; Yolk in Muntinlupa.Read his post below:<div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fedward.bugia%2Fposts%2Fpfbid02J3tQyS2z2i52G338QJyY6Gpk3WYb4sNU1JhNrjXSW1UHRc9VFp5DM8vs3DHnhHLcl&amp;show_text=false&amp;width=500" width="500" height="497" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div>

A veteran chef has publicly slammed a food content creator for soliciting payment to feature his restaurant, stressing the importance of ethics in the industry.

A veteran chef has publicly slammed a food content creator for soliciting payment to feature his restaurant, stressing the importance of ethics in the industry.