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"Sinigang Gang" unite at the Giant Sinigang Fountain

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ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1732520291377KNORR 95).png" style="width:950px" class="fr-fic fr-dib"/></div><div style="text-align:center"><em>Photo source: Sarah Herrera, ABS-CBN News</em></div><p>Even rainy days feel warmer in the Philippines—not because of the weather itself, but because of the sense of warmth and love that permeates the air. Even during the chilly, windy rainy season, the comforting presence of family and home remains. Filipino mothers, instead of serving hot chocolate, often prepare a hearty, filling soup for the family to enjoy. It is no wonder that many of us find ourselves craving a satisfying meal whenever the rain begins to fall.</p><p>One most common meal shared by the family – whatever the weather is, is Sinigang, a soup that has the harmonious blend of salty, sour, and savory, with a very subtle hint of spice that elevates each bite. It may either be pork, beef, fish, or sometimes even chicken which is called Sinampalukan and contains ginger to remove the gamey smell of chicken. This specific soup dish may contain vegetables like gourd, water crest, string bean, and taro.</p><div><strong>The unique sourness that gives a sweet feeling of warmth</strong></div><p>The soup may be made sour in several ways using tomato, guava, or tamarind – a popular choice for Filipinos. However, it may be difficult to prepare since it sometimes is difficult to find the fruit in markets and it may take some time to prepare.</p><p>Thankfully, Knorr has made it possible to cook Sinigang in a matter of minutes, no matter what the weather.</p><p>After cutting the ingredients you may just cook your meat with onion and tomato and let it simmer, throw in your vegetables of choice, and pour in a whole packet of Knorr Sinigang mix.</p><p>Now your whole family may eat your traditional favorite rainy season meal in an instant.</p><div><strong>Celebrating the Filipino family tradition</strong></div><p>This beloved traditional meal came to life at the Giant Sinigang Fountain event, hosted by Knorr Sinigang at SM MOA By the Bay on October 31. The event brought together families, food lovers, and Filipinos for a unique celebration of Sinigang, a dish cherished especially during the rainy season. It was a fusion of flavorful food, lively music, and family-friendly fun.</p><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1732519631919e.jpg" style="width:950px" class="fr-fic fr-dib"/><em></em>A giant sinigang fountain by Knorr.<em> Photo source: Sarah Herrera, ABS-CBN News</em></div><p>The highlight of the event was the Giant Sinigang Fountain, styled as a giant bowl of pork Sinigang. Guests were thrilled to snap selfies by the fountain, donning exclusive Sinigang-themed shirts from Uniqlo, as the savory aroma of hot Sinigang filled the air. As the evening progressed, a spectacular light show illuminated the fountain, while the UP Street Dancers added to the festive atmosphere.</p><p>Hannah Banocnoc, Brand Manager at Knorr Unilever, shared the inspiration behind the event, <em>&quot;Ang nag-inspire sa amin dito ay ang rainy season. Alam namin na masarap kumain ng Sinigang tuwing tag-ulan, kaya last year, nag-partner kami with Lola Amour para gumawa ng Raining in Manila Sabaw ng Sinigang version. At ngayon, para mas mapaigting pa &#x27;yung craving, gumawa kami ng Knorr Sinigang Fountain event,&quot;</em> shared Banocnoc.</p><p>(What inspired us is the rainy season. We know that people just crave Sinigang every time it rains, which is why last year we partnered with Lola Amour to create the song Raining in Manila Sabaw ng Sinigang version. Now, to intensify the cravings we created a Knorr Sinigang Fountain event).</p><p>One of the most memorable moments was Lola Amour&#x27;s live performance of their popular song Raining in Manila, reimagined with a sabaw twist. The band performed inside a bus, capturing the cozy, rainy-season vibe. Lead singer Pio Dumayas shared how the song&#x27;s connection to the rainy season made the performance feel meaningful. &quot;When Raining in Manila first went viral, it was right in the middle of the rainy season. We are happy we could perform it again this year for Knorr; it is a good sign, I suppose,&quot; shared Dumayas. The band also treated the crowd to their new song &#x27;Saan Kakapit,&#x27; which they revealed was a response to Raining in Manila.</p><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1732519511258q.jpg" style="width:950px" class="fr-fic fr-dib"/><em>Photo source: Sarah Herrera, ABS-CBN News</em></div><p>Food vlogger and chef Ninong Ry, who was present at the event, shared his passion for Sinigang, <em>&quot;Lahat naman tayo mahilig humigop ng mainit na sabaw. Mainit man o malamig ang panahon, pero mas masarap kapag malamig, kumpleto may gulay, may karne tas ilalagay mo pa sa kanin na may patis tsaka sili. Ang sarap!&quot;</em> shared Ry.</p><p>(We all love to sip hot soup. Whether the weather is hot or cold, but it tastes better when it is cold, complete with vegetables, meat, and put it on rice with fish sauce and chili. It is delicious!&quot;</p><p>Abi Marquez, a food content creator and James Beard 2024 Media Awards nominee, also joined the fun. She spoke about the cultural significance of Sinigang: &quot;It carries cultural significance. It carries history, and one of the best things I like about it is bringing people together, especially in Filipino culture, where we gather and share a meal,&quot; shared Marquez</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17325194377992024112313110_KNORR (10).jpg" style="width:633px" class="fr-fic fr-dib"/></div><div style="text-align:center"><em>Photo source: Sarah Herrera, ABS-CBN News</em></div><p>You could not celebrate Sinigang without tasting it, of course. Over 3,000 cups of free hot pork Sinigang were served to guests, each filled with tender pork, gumbo, string beans, water crest, and that signature asim-kilig broth by Knorr Sinigang mix. Guests also had a blast singing karaoke, with Raining in Manila&#x27;s sabaw version taking center stage.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1732519176176p.jpg" style="width:950px" class="fr-fic fr-dib"/></div><div style="text-align:center"><em>Photo source: Sarah Herrera, ABS-CBN News</em></div><p>The Giant Sinigang Fountain stood as a tribute to Filipino food, culture, and the joy of coming together. Banocnoc wrapped up the event&#x27;s message. <em>&quot;Gusto namin na sa bawat tag-ulan, maramdaman ng bawat pamilya ang saya ng pagkain ng Sinigang kasama ang pamilya,&quot; </em>shared Banocnoc.</p><p>(We want that every rainy season, every family can feel the joy of eating Sinigang with the family.)</p><p>You may recreate the event&#x27;s warm feeling at home or anywhere you are as long as you have the Knorr Sinigang mix which comes in the original Sampaloc (tamarind), Sampaloc with Gabi (tamarind with taro), Sampaloc with Miso (tamarind with miso), and Sinigang Isda (fish Sinigang).</p><p>Get your Knorr Sinigang mix at any of your local grocery stores and visit <a href="https://www.facebook.com/KnorrPhilippines/">Knorr&#x27;s Facebook page</a> for more details.</p>

<p>A Giant Sinigang Fountain brought everyone together to enjoy the rainy season vibes with Lola Amour's performance and bowls of warm, comforting sinigang.</p>

A Giant Sinigang Fountain brought everyone together to enjoy the rainy season vibes with Lola Amour's performance and bowls of warm, comforting sinigang.

"Sinigang Gang" unite at the Giant Sinigang Fountain

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"Sinigang Gang" unite at the Giant Sinigang Fountain

Knorr

Published Nov 25, 2024 03:58 PM PHT

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Updated Dec 06, 2024 10:24 AM PHT

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