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Whisky And Ski Fashion Join Forces In This Johnnie Walker Luxury Collab

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<p>In a groundbreaking fusion of fine whisky and high-fashion skiwear, <strong>Johnnie Walker Blue Label</strong> partners with luxury brand<strong> <a href="https://www.instagram.com/perfectmomentsports/?hl=en" rel="noopener noreferrer" target="_blank">Perfect Moment </a></strong>to unveil the <strong>Johnnie Walker Blue Label Ice Chalet</strong>. This collaboration is more than just a celebration of whisky; it’s an invitation to experience the elusive ‘Blue Hour’—that mesmerizing twilight moment in the Alps—through a sensory and style-driven journey.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17425450100661.png" style="width:1000px" class="fr-fic fr-dib"/></div><p>Bringing together the expertise of Johnnie Walker’s Master Blender, Emma Walker, and the signature aesthetic of Perfect Moment, this limited-edition release redefines après ski luxury. The Johnnie Walker Blue Label Ice Chalet isn’t just another fine whisky—it’s an experience, a statement, and a collector’s piece all in one.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17425450277455.png" style="width:1000px" class="fr-fic fr-dib"/> </div><p>Elevating this partnership further is <strong>Priyanka Chopra Jonas</strong>, Johnnie Walker Blue Label ambassador and shareholder of Perfect Moment, who embodies the seamless blend of whisky craftsmanship and high-fashion allure. “A Perfect Moment of mine has always been the Après Ski, a moment that brings together fashion and socializing, best complemented by a great drink and a chic outfit,” says Chopra Jonas. “Johnnie Walker Blue Label Ice Chalet offers everyone a little slice of that—no matter where they are.”</p><p>Master Blender Emma Walker has meticulously crafted a whisky that mirrors the magic of the Alpine landscape. Each sip begins with cinnamon-spiced apple, unfolds into warm cloves and spices, and lingers with a delicate whisper of Alpine smoke. This velvety-smooth blend is a result of an extraordinary cask selection process, with only one in 10,000 casks meeting the Blue Label standard.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17425451912654.png" style="width:1000px" class="fr-fic fr-dib"/> </div><p>In a nod to Perfect Moment’s iconic aesthetic, the Johnnie Walker Blue Label Ice Chalet bottle features the brand’s signature North Star and houndstooth print, encased in a stunning, reversible blue-and-white bottle bag. This chic addition isn’t just packaging—it transforms into a stylish crossbody bag, making it the perfect companion for a night out or an après ski lounge moment. By blending heritage with contemporary style, the Ice Chalet launch is a fun collaboration, offering whisky connoisseurs and fashion aficionados alike a taste of something new.</p><div><br/></div><div><em>Photos courtesy of Johnnie Walker PH</em></div>

Whisky And Ski Fashion Join Forces In This New Johnnie Walker Luxury Collab

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Whisky And Ski Fashion Join Forces In This New Johnnie Walker Luxury Collab

Metro.Style

Published March 21, 2025 04:21 PM PHT

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Johnnie Walker

Perfect Moment

Priyanka Chopra

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