Jaehwa Bernardo

South Korean singer-actor Choi Bo-min features in a new campaign by Ever Bilena. Handout photo

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Korean star Choi Bomin headlines PH beauty brand campaign

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761624443180Ever Bilena_Choi Bomin stars in Ever Bilenas New Pillow Pop Multi Pot campaign_photo.png" style="width:633px" class="fr-fic fr-dib"/>South Korean singer-actor Choi Bo-min features in a new campaign by Ever Bilena. Handout photo</div>South Korean singer-actor Choi Bo-min has been tapped to lead the latest campaign of Filipino cosmetics brand Ever Bilena.The 25-year-old star, who rose to fame as a member of the boy band Golden Child, has been introduced as the brand ambassador for Pillow Pop Multi Pot, a multi-use color pot designed for Gen Z beauty enthusiasts.&quot;Bo-min brings a unique mix of freshness, fun, and sophistication, qualities that mirror what the Pillow Pop Multi Pot stands for,&quot; Ever Bilena Brand Manager Rafeea Custodio said in a statement.&quot;This campaign is all about showing that makeup can be light, effortless, and exciting, while still allowing people to express themselves fully,&quot; Custodio added.The Pillow Pop Multi Pot is formulated with an ultra-lightweight, airy texture that glides smoothly on the skin and blends effortlessly, according to a press release.The product comes in nine shades: Glitzy Gold, a funky shimmery gold; Glitzy Champagne, a subtle frosted champagne; Dreamy Sakura, a shimmery nudish pink; Dreamy Dahlia, a milky rosy almond; Dreamy Coral, a toasted coral; Dreamy Punch, a deep berry; Dreamy Rose, a pure reddish pink; Toasted Pecan, a perfect cool brown; and Toasted Oak, a neutral deep brown.The campaign visuals capture Bo-min&#x27;s playful side, featuring photos of him inside a bouncy castle — a nod to the product&#x27;s airy and bouncy experience.Bo-min initially gained recognition as a member of <a href="https://www.abs-cbn.com/entertainment/08/28/21/k-pop-group-golden-child-continues-to-aim-higher">Golden Child</a>, which debuted in 2017. He departed the group in 2024 following the conclusion of his contract with its label Woollim Entertainment.Bo-min has also ventured into acting, starring in series such as &quot;A-Teen 2&quot; and &quot;18 Again.&quot;Earlier this year, he appeared in the local drama &quot;Beauty Empire&quot; alongside Barbie Forteza.He is set to star in the youth romance series &quot;Spirit Fingers,&quot; alongside &quot;All Of Us Are Dead&quot; lead Park Ji-hu, &quot;Crushology 101&quot; actor Cho Jun-young, and &quot;True Beauty&quot; star Park Yoo-na. The series is scheduled to premiere on October 29.<div>FROM THE ARCHIVES</div><div><iframe width="640" height="360" src="https://www.youtube.com/embed/2huKbGvQxAU?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe> </div>

South Korean singer-actor Choi Bo-min has been tapped to lead the latest campaign of Filipino cosmetics brand Ever Bilena.

South Korean singer-actor Choi Bo-min has been tapped to lead the latest campaign of Filipino cosmetics brand Ever Bilena.

Korean star Choi Bo-min headlines PH beauty brand campaign

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Korean star Choi Bo-min headlines PH beauty brand campaign

Jaehwa Bernardo,

ABS-CBN News

Published October 28, 2025 12:33 PM PHT

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Updated October 28, 2025 12:43 PM PHT

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Korean celebrities

Choi Bomin

Ever Bilena

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