Jaehwa Bernardo

Pieces from the 'Neon Genesis Evangelion' of Japanese clothing and lifestyle brand Niko and …, which will be available at its SM Mall of Asia store beginning December 12. Handout photo

Article (news)

Niko and … brings limited edition 'Evangelion' collection to Manila

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1765339334941Evangelion Collection photos (4).jpg" style="width:960px" class="fr-fic fr-dib" alt="Pieces from the &#x27;Neon Genesis Evangelion&#x27; of Japanese clothing and lifestyle brand Niko and …, which will be available at its SM Mall of Asia store beginning December 12. Handout photo"/><span class="fr-inner" style="text-align:left">Pieces from the &#x27;Neon Genesis Evangelion&#x27; of Japanese clothing and lifestyle brand Niko and …, which will be available at its SM Mall of Asia store beginning December 12.<em> Handout photo</em></span></span></span></div><p>Heads up, anime fans! Japanese lifestyle brand Niko and … has announced it was bringing a limited-edition collection inspired by &quot;Neon Genesis Evangelion&quot; to Manila.</p><p>Landing at SM Mall of Asia on December 12, the collaboration between the clothing brand and &quot;Evangelion&quot; arrives just in time for the anime’s 30th anniversary, offering a range of exclusive pieces.</p><p>The collection reinterprets key elements from the series through subtle graphics and everyday-wearable designs, according to a press release.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1765339485484Store Facade.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1765339394103Evangelion Collection photos (5).jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1765339443942Evangelion Collection photos.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1765339472383Evangelion Collection photos (3).jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>The &quot;Evangelion&quot; launch also marks the beginning of a &quot;broader Philippines strategy built on expansion and creative experiences&quot; by ADASTRIA, the parent company of niko and ….</p><p>ADASTRIA is also looking at introducing more of its brands to the country.</p><p>&quot;We see strong interest in Japanese culture and the ideas behind it. This collaboration is our way of celebrating Evangelion&#x27;s legacy while showing what we hope to build here,&quot; said ADASTRIA CEO Daisuke Fujii.</p><p>&quot;We want to grow with the market and bring more of our brands and experiences to the Philippines,&quot; Fujii added.</p><p>As part of the collection&#x27;s launch, the SM Mall of Asia store of niko and… will be transformed into a space themed after &quot;Evangelion.&quot; The setup includes curated displays, visual cues from the series and anniversary elements that reflect the anime&#x27;s legacy.</p>

<p>Heads up, anime fans! Japanese lifestyle brand Niko and … has announced it was bringing a limited-edition collection inspired by 'Neon Genesis Evangelion' to Manila.</p>

Heads up, anime fans! Japanese lifestyle brand Niko and … has announced it was bringing a limited-edition collection inspired by 'Neon Genesis Evangelion' to Manila.