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Ayumi opens a new Binondo branch

Josh Mercado

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766457444631image0 (3).jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Tony Co, Theresa Hernando, Kathy Ong, and Nori Mizoguchi bring modern lash tech to Lucky Chinatown Mall. Josh Mercado</div>When it comes to beauty, Japan has clearly established a gold standard, not only in terms of products but also in terms of how they do it — so beautifully and technologically advanced that other countries have had to catch up.One of the things Japan brought long before it was dubbed &quot;cool&quot; was cutting-edge eyelash extensions performed by Japanese specialists who had acquired years of training and used the Japanese lash technique.Influenced by Japanese technology, Theresa Hernando founded Ayumi in 2014, introducing Filipino clients to modern eyelash services.To maintain Ayumi&#x27;s Japanese-infused tradition in eyelash, DOT 1101, Japan&#x27;s largest eyelash company, provides premium products and techniques.<div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766457522531image1.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Ayumi promotes overall beauty and well-being. Josh Mercado</div>Recently, Ayumi opened a new branch at Lucky Chinatown Mall in Binondo to showcase the art of premium lash and relaxation technology, which was attended by founder Tony Co, franchise owner Kathy Ong, and the mall&#x27;s general manager Nori Mizoguchi.Their purpose in bringing Japanese aesthetics and high-quality cosmetics to Binondo is to educate consumers on the safest products, techniques, and procedures for their eyes and nails.Offering premium lash extensions, nails, and brow services, as well as a cutting-edge Jacuzzi foot spa system designed to provide unparalleled relaxation and rejuvenation, the new branch also aims to provide a serene escape from the hustle and bustle of city life, with a focus on the Filipino-Chinese community.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766457537550image2 (2).jpeg" style="width:960px" class="fr-fic fr-dib fr-dragging" width="960"/>Ayumi team boosts guest’s confidence via lash and nail care. Josh Mercado </div>For those wishing to enhance their lash game, their professional eyelash extension and lash and brow services produce stunning, long-lasting results that add volume and length. The brand&#x27;s lashes are made of soft, cruelty-free materials that are easy to maintain and designed to be comfortable. The founder and franchise owner stated that every member of the team is professionally trained by Japanese experts, assuring that the outcomes are consistent with Tokyo&#x27;s latest beauty trends.While getting their lashes, brows, and eyelashes done, clients can also enjoy nail services such as manicures and pedicures, gel polish, and elaborate nail art. With a range of styles and high-quality products, consumers can expect beautiful and durable nails that showcase the latest and prettiest nail art designs, allowing them to fully enjoy the Ayumi experience.Meanwhile, to complement the well-curated branch&#x27;s self-care moments, the foot spa system is intended to encourage well-being and stress alleviation while also giving clients with a one-of-a-kind regeneration experience.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766457612873image3 (1).jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766457639353image4.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Kathy Ong talks about new foot spa system. Josh Mercado </div>“We are thrilled to bring Ayumi’s signature beauty and relaxation experience to Lucky Chinatown Mall,&quot; said Ong, adding “Our new foot spa system, combined with our dedication to exceptional service, will offer customers a much-needed oasis in the heart of Binondo.&quot; Curating the best pampering experiences from Antipolo to the heart of Binondo, Ong is delighted to open the doors of her second Ayumi pamper room to anyone in need of a &quot;beauty nap.&quot;The celebration of beauty using Japanese techniques and Filipino craftsmanship concluded with the beauty community discussing their experiences with lash and nail care, which should be mentioned more frequently in the beauty business.

Ayumi opens a new Binondo branch, continuing its mission to bring Japanese lash techniques, premium beauty services, and holistic relaxation to Manila.

Ayumi opens a new Binondo branch, continuing its mission to bring Japanese lash techniques, premium beauty services, and holistic relaxation to Manila.

Beauty brand brings Japanese lash artistry to Binondo with new branch

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Beauty brand brings Japanese lash artistry to Binondo with new branch

Josh Mercado

Published December 23, 2025 11:51 AM PHT

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Japanese technology

beauty

Ayumi

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