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Penshoppe

Josh Mercado

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1769474725724image0 (2).jpeg" style="width:960px" class="fr-fic fr-dib fr-dragging" width="960"/></div><p>Penshoppe is expanding its lifestyle offerings with the upcoming launch of Penshoppe Play, the brand&#x27;s newest activewear line, which will debut in March. </p><p>Designed for those who enjoy moving in their own unique style and created for those who move through their busy days in their way, Penshoppe Play takes the strain off of what being active should look like.</p><p>The brand promotes movement as a daily activity, whether it&#x27;s a brief walk, workout, weekend activity, or simply being on the go.</p><p>It has named Southeast Asian Games athletes Kira Ellis and Elijah Cole, who competed for the Philippines, as the line&#x27;s initial faces. Both are national athletes, but more significantly, they embody authenticity, discipline, and a true passion for movement.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1769474678906image2.png" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><p>Ellis, a triathlete representing the Philippines on the national scene, exemplifies balance and consistency, confidently transitioning between sport, training, and daily life.</p><p>”Penshoppe Play is about showing up as you are, and for me, it represents the freedom to live an active life without losing your sense of style,” said Ellis of the line.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1769474698503image3.png" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><p>Cole, on the other hand, a national pole vaulter, adds energy and personality to the campaign, expressing the brand&#x27;s view that movement does not have to be intimidating to be impactful.</p><p>“Movement has always been part of who I am, not just as an athlete but as a person. The line reflects that in how it’s designed for real movement in everyday life,” shared Cole.</p><p>While the new line is worn by athletes, Penshoppe is clear about its intended audience: people who like being active at any pace or in any fashion, simply because it feels good to move.</p><p>“Penshoppe Play is about removing the pressure,” said the brand’s vice president Brandon Liu. “It’s for people who want to move, explore, and have fun, without labels, benchmarks, or expectations.”</p><p>The inaugural collection of the label draws inspiration from what sportsmen wear before, after, or in between. Training when everything is calm and easy. It has athleisure that feels lived-in, rather than overly technical or completely prepared.</p><p>Liu also stated that a significant amount of time was spent behind the scenes on product development. While the company has been wishing to enter the athletic market, it wanted to do so in a way that was consistent with its brand values.</p><p>Extensive prototyping was used to emphasize ease and accessibility. With its formal premiere in March, Penshoppe Play allows everyone to see movement in a new light: lighter, freer, and more personal. Because when movement seems like play, showing up is easier.</p>

<p>Penshoppe is expanding its lifestyle offerings with the upcoming launch of Penshoppe Play, the brand's newest activewear line, which will debut in March.</p>

Penshoppe is expanding its lifestyle offerings with the upcoming launch of Penshoppe Play, the brand's newest activewear line, which will debut in March.

PH fashion brand taps athletes Kira Ellis, Elijah Cole as endorsers for new active line

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PH fashion brand taps athletes Kira Ellis, Elijah Cole as endorsers for new active line

Josh Mercado

Published January 27, 2026 12:36 PM PHT

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SEA Games

athletes

Kira Ellis

Elijah Cole

Penshoppe

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© 2026 ABS-CBN Corporation. All Rights Reserved.