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Dr. Jaycy Viologa-Olivarez with Eluvo Health Clinic staff

Article (news)

Leah C. Salterio

For most medical practitioners, opening a clinic in a high-end mall is an uncommon choice, with many opting to practice in hospitals.However, a year ago, obstetrician-gynecologist Dr. Carol Joanna Violago-Olivarez, known as Dr. Jaycy, opened Eluvo Health at Parqal Mall in Parañaque City, bringing to life a vision more than a decade in the making. The clinic was formally launched in 2024.“The dream of building a space dedicated to women’s health had been growing in me for years – long before it had a name,” Olivarez told ABS-CBN News. “I  wanted women to feel that taking care of their health was something to look forward to – not something to dread.“Hospitals, as essential as they are, can feel intimidating and transactional. I wanted Eluvo to feel like a sanctuary – accessible, beautiful and welcoming. Placing it in a lifestyle destination was a deliberate choice. Health should fit seamlessly into a woman&#x27;s life, not feel like an interruption to it.”<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1776387343339Dr Jaycy Violago-Olivarez.JPG" style="width:655px" class="fr-fic fr-dib" width="655"/>Dr. Jaycy Viologa-Olivarez</div>Eluvo Health is the first branch of Olivarez’s clinic. “We are looking to open other branches very soon,” Olivarez said. “Something for the community to look forward to as well.“Eluvo is my first venture as a founder. It was built from scratch, from vision, from personal experience as a patient and from a deep belief that women in the Philippines deserve better healthcare options. I started on this journey as a practicing OB-gynecologist which, I think, gives Eluvo a foundation that is different from businesses built purely for commercial purposes.”Eluvo Health started modestly. “What we lacked in size, we made up for in clarity of vision and quality of care,” Olivarez granted. “Today, Eluvo is growing – in team, in reach and in the number of women we are privileged to serve.“My goal is for every Filipino woman, regardless of where she is in the country, to have access to the kind of care that Eluvo represents. Premium, compassionate and comprehensive – that standard should not be a privilege reserved for a few.”Starting Eluvo Health came with many challenges. “Building a brand from scratch, assembling the right team, navigating the operational and regulatory demands of running a healthcare business, all while continuing to practice clinically,” Olivarez maintained.“There were moments of doubt and exhaustion. But I came back to the why every single time. I also learned – perhaps later than I should have – that asking for help is not weakness. Surrounding yourself with the right people makes all the difference. Every obstacle became a lesson that shaped how we operate today.”<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1776387442760Dr. Jaycy Vialogo-Olivarez with Eluvo Health Clinic Doctors.jpg" style="width:655px" class="fr-fic fr-dib"/>Dr. Jaycy Viologa-Olivarez with Eluvo Health Clinic Doctors</div>Olivarez is planning to expand the clinic, make it grow and profitable through the years. “My vision is to open more Eluvo Women&#x27;s Centers of Experience across the country – and eventually beyond,” she said. “I want to build a network of exceptional physicians who share this mission, deepen our ecosystem of care and grow Eluvo into a brand that is both financially sustainable and genuinely impactful. Growth and purpose are not mutually exclusive – in fact, for us, one fuels the other.”Through the years that she has been an OB-gynecologist, Olivarez dedicated time to relationship-building and prioritized personalized customer engagement. When she started Eluvo Health, she is aware they are important in running the business to ensure that each interaction is meaningful and memorable.“They are everything,” Olivarez insisted. “This is the art of medicine and medicine, at its core, is a relationship. When a woman walks into Eluvo, she is trusting us with something deeply personal – her body, her fears, her hopes. That trust is not given lightly and we do not take it lightly.“Every interaction is an opportunity to make her feel seen, heard and cared for. That is not just good healthcare – it is good humanity. And honestly, it is what keeps our patients coming back and sending their mothers, sisters and friends.”Eluvo Health makes the place more like a sanctuary than a clinic, where women are welcomed not just as patients, but as partners in their own care.“From the very beginning, I worked with a thoughtful and visionary design team led by JJ Acuna, to ensure that every element of the space – the light, the materials, the flow – felt intentional and calming,” Olivarez said. “I wanted women to walk in and immediately feel that this place was made for them. Because it was.“A woman who feels safe and comfortable is a woman who will open up about what she is really going through. That honesty is what allows us to give her the best care possible.”To accommodate the company’s growing client base, Eluvo Health recently went into partnership with GenPrime Fertility Manila, designed as a dedicated, end-to-end clinic where people can start with questions, access diagnostics and treatment in one continuous flow and feel supported medically and emotionally throughout .<div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1776387649284Dr. Jaycy Vialogo-Olivarez.png" style="width:655px" class="fr-fic fr-dib"/>Dr. Jaycy Viologa-Olivarez“Every partnership that expands our capacity to serve more women is meaningful to me,” said Olivarez. “Collaborations like this allow us to deliver a more seamless, end-to-end experience — from consultation to diagnostics to treatment.</div>“That continuity of care is central to the Talk-Test-Treat model that Eluvo is built on and I am proud of every step we take to make that a reality for our patients. GenPrime particularly focuses on fertility and IVF [in-vitro fertilization] services. Having them as a partner also helps us bring home global standards of healthcare.”By combining in-clinic care with telehealth support, Eluvo Health makes it easier for women to get the guidance they need, when they need it. “It came from listening,” shared Olivarez. “Women today are busy, stretched thin and often put themselves last. I wanted to remove every possible barrier between a woman and her healthcare provider.“Telehealth was a natural extension of that – it means that whether she is at home with a newborn, traveling for work or simply cannot make it to the clinic, she still has access to the care and guidance she needs. The ‘talk-test-treat’ model was designed with her real life in mind, not just her appointment slot.”Eluvo Health aims to grow into a Filipino brand with a presence beyond the country, a goal Olivarez hopes to achieve in the coming years.“I believe that the strongest global brands are those that are unapologetically local first. We are building something that reflects the strength, resilience and complexity of the women we serve,&quot; said Olivarez. “When that is done well, it resonates everywhere. My dream is for Eluvo to be the gold standard in women&#x27;s healthcare – not just in the Philippines, but across Southeast Asia and beyond.”Being a business owner has its advantages and disadvantages for Olivarez. “The hardest part is that the responsibility never fully switches off,” she said. “You carry the weight of your team, your patients, your investors and your vision – all at once. There are days that are genuinely exhausting. But the fulfillment is equally profound.“There is nothing quite like building something from the ground up and watching it take on a life of its own. Every woman who leaves Eluvo feeling better – physically, emotionally or simply because she was truly heard – reminds me exactly why I do this.”Olivarez took up BS Psychology at De La Salle University as her pre-medicine foundation. “Looking back, it was the perfect preparation for the kind of doctor I was meant to become,” she said. “Understanding the human mind and behavior before the human body gave me a depth of empathy that I carry into every patient interaction to this day.”<div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1776387483901Dr. Jaycy Vialogo-Olivarez with Eluvo Health Clinic Media Staff.jpg" style="width:655px" class="fr-fic fr-dib fr-dragging" width="655"/>Dr. Jaycy Viologa-Olivarez with Eluvo Health Clinic staff</div>She then went on to the Ateneo School of Medicine and Public Health, where she graduated as class president with a dual degree in Medicine and an MBA (Master of Business Administration). “That gave me both the clinical grounding and the business acumen to eventually build Eluvo,” Olivarez said.After her residency training, she pursued further studies at Harvard Medical School, which sharpened her thinking on leadership, innovation and the future of healthcare. “I am a firm believer that learning never truly stops – and every chapter of my education has found its purpose in what I am building now.”She always wanted to become a doctor from as far back as she can remember. “I used to play doctor as a child, fascinated by the idea that you could help someone simply by caring for them,” she said. “I was never truly sidetracked – if anything, every experience, every detour, every challenge brought me closer to the version of that dream I am living now. Eluvo is what happens when that childhood ambition grows up.”Olivarez recently gave birth to her third child. “So travelling was not easy for the past few months,” she lamented. The last destination she visited was Paris, France in 2025. “I was about 20 weeks in my pregnancy then,” she shared.She is honest that “balance” is something she works at every single day and she does not always get it right. “What I have learned is that it is less about equal time and more about full presence,” Olivarez disclosed. “When I am with my children, I try to be truly with them. When I am working, I give it everything.“I have also learned – the hard way – that asking for help is not a sign of weakness. Building the right support system, both at home and at work, has been one of the most important things I have done.”Her children are her greatest joy. “And my greatest reset,” she said. “There is something about the chaos and the laughter of family life that puts everything else in perspective. I love exploring different activities for my children to do and learn.“I enroll them in classes wherein parents are allowed to join. As a family, we spend quality time together by eating good meals together, exploring new places of adventure, and even just enjoying restful Sundays at home and just allowing ourselves to be fully present with one another.”Her husband has been her steadiest anchor through everything. “Building a company while raising a family – including going through IVF and pregnancy – is not something you do alone,” said Olivarez. “His support has made Eluvo possible in ways that will never make it into a press release, but that I carry with me every day. My children, without even knowing it, are my greatest motivation. I built Eluvo Health for them.”

Built from a vision years in the making, Eluvo Health continues to grow under OB-GYN Dr. Carol Joanna “Dr. Jaycy” Violago-Olivarez, offering women-centered care grounded in clarity of purpose and steady expansion.

Built from a vision years in the making, Eluvo Health continues to grow under OB-GYN Dr. Carol Joanna “Dr. Jaycy” Violago-Olivarez, offering women-centered care grounded in clarity of purpose and steady expansion.

How this doctor built a space dedicated to women’s health

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How this doctor built a space dedicated to women’s health

Leah C. Salterio

Published April 19, 2026 10:00 AM PHT

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