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Heart Evangelista attends Max Mara’s fashion show in Shanghai, China. Facebook

Article (news)

Josh Mercado

Global style icon Heart Evangelista has returned to the Philippines after attending the 75th anniversary of the luxury fashion house Max Mara in Shanghai, China.Evangelista attended the renowned event alongside international stars Katie Holmes and Michelle Yeoh. On June 16, they appeared together in the front row of the Max Mara Resort 2027 collection fashion presentation at the Long Museum.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1782347887852image4.jpeg" style="width:655px" class="fr-fic fr-dib" width="655"/>Heart Evangelista attends Max Mara’s fashion show in Shanghai, China. Facebook</div>Other well-known personalities who attended the gathering included Maude Apatow, Eileen Gu, Nicky Hilton, her parents Rick and Kathy Hilton, Tina Leung, and other fashion superstars from around the world.Given Evangelista&#x27;s influence, it&#x27;s no wonder that she was invited to the event. For decades, Max Mara has been known for skillfully keeping up with trends while remaining faithful to its own brand character.Max Mara was founded in 1951 by visionary entrepreneur Achille Maramotti in Reggio Emilia, Italy, and has become a symbol of ageless elegance, creativity, and contemporary sophistication.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1782347912155image5.jpeg" style="width:655px" class="fr-fic fr-dib" width="655"/>Heart Evangelista attends Max Mara’s fashion show in Shanghai, China. Facebook</div>The brand also praised the Pinay fashion influencer as a true “fashion visionary.” In the fashion industry, a &quot;fashion visionary&quot; is someone who can chart a &quot;style trajectory&quot; and identify trends before they become popular. Their influence extends beyond apparel and into the greater cultural debate.Despite the quickly changing fashion world, Evangelista’s style stays sophisticated and current, similar to Max Mara&#x27;s. She doesn&#x27;t simply follow trends. She frequently gets ahead of them.“She does not simply wear beautiful clothes and expensive jewelry. She also actively participates in the creative process, creating her own jewelry pieces with various gemstones. These collections do well and sell out swiftly in the market,” the brand said.“Another reason she continues to be liked is her willingness to try new brands. She does not limit herself to luxury labels,” they added.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1782347951713image6.jpeg" style="width:655px" class="fr-fic fr-dib" width="655"/>Heart Evangelista brings star power to Max Mara’s anniversary in Shanghai. Facebook</div>While in Shanghai, Evangelista shared on social media some of her stylish finds from lesser-known brands that she spotted while touring after her events.Whether in fashion or on television, Evangelista definitely does not follow trends. She is one of those influencers who helps shape the next trend, which is something any fashion visionary should be proud of.

Style icon Heart Evangelista has returned to the Philippines after attending the 75th anniversary of the luxury fashion house Max Mara in Shanghai, China.

Style icon Heart Evangelista has returned to the Philippines after attending the 75th anniversary of the luxury fashion house Max Mara in Shanghai, China.

Heart Evangelista brings star power to Max Mara’s anniversary in Shanghai

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Heart Evangelista brings star power to Max Mara’s anniversary in Shanghai

Josh Mercado

Published June 25, 2026 12:05 PM PHT

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Heart Evangelista

Max Mara

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