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Century Tuna has launched a new fitness community platform

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ABS-CBN Lifestyle

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1782524153314Century Tuna Superbod Life 5.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>Handout</div>Century Tuna has launched a new fitness community platform after more than 58,000 Filipinos joined its first Superbod Era Strava Challenge, signaling growing interest in organized fitness activities and online wellness communities.The initiative comes as the brand marks the 20th year of its Century Tuna Superbods campaign, one of the country&#x27;s longest-running fitness-oriented programs.The new Superbod Life Community aims to provide members with access to fitness and nutrition advice, workout resources, wellness content and community events designed for both beginners and experienced fitness enthusiasts.To introduce the platform, Century Tuna recently staged its first Superbod Life community run in partnership with Megaworld. The event was attended by brand ambassadors Atasha Muhlach and Emilio Daez.According to Century Pacific Food Inc., the online challenge attracted more than 58,000 participants from different age groups and fitness levels, encouraging the company to expand its fitness advocacy beyond the annual Superbods search.&quot;We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel that fitness is complicated or inaccessible,&quot; said Carlo Endaya, vice president, general manager and group business head of Century Pacific Food Inc.The community is organized around three focus areas: physical activity, nutrition and overall wellness. Members can access fitness-related content, meal-planning ideas and lifestyle resources through the platform.The launch also comes ahead of the Century Tuna Superbods 2026 casting call. Interested applicants may register online or attend the on-ground screening at Space at One Ayala in Makati City on June 27 and 28.Century Tuna said the new community initiative is part of its efforts to encourage healthier lifestyles among Filipinos through both digital and on-ground activities.

Century Tuna has launched a new fitness community platform after more than 58,000 Filipinos joined its first Superbod Era Strava Challenge, signaling growing interest in organized fitness activities and online wellness communities.

Century Tuna has launched a new fitness community platform after more than 58,000 Filipinos joined its first Superbod Era Strava Challenge, signaling growing interest in organized fitness activities and online wellness communities.

New fitness community launches after 58,000 join Strava challenge

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New fitness community launches after 58,000 join Strava challenge

ABS-CBN Lifestyle

Published June 27, 2026 09:45 AM PHT

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