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Nicole Agcaoili

ABS-CBN News

MANILA - The Estee Lauder Group of Companies kicked off Breast Cancer Awareness Month by launching an early detection campaign at SM Aura in Taguig City on Thursday, October 3.The press event invited medical experts and breast cancer advocates who discussed the different risks of breast cancer and the importance of early detection, which are key factors in improving breast cancer outcomes in the Philippines.Dr. Helen Amo, a surgical oncologist at St. Luke’s Medical Center, said there are risk factors that cannot be controlled which contribute to the development of breast cancer such as gender and age among others.“Being a female we are of course at risk of having breast cancer and breast cancer is more common in females rather than males, but it can also occur in males,” she said.“As we grow old, we are more at risk of having this disease, and by incidence, it is more common in ages 60 years old and above,” she added.Another nonmodifiable risk factor she mentioned is having late menopause.“That’s why one of the things that we ask when we do our history check is the timing of all these. First, are you already menopause and what age did you have your menopause because that is having a late menopause is a risk factor for breast cancer,” she said.During the event, Sharyn Wong, general manager of Estee Lauder, encouraged both women and men to undergo checkups and tests for early detection.“We want to bring more awareness to women everywhere and men in general that you need to check your breast health every year in the month of October. That’s why we’re wearing the pink ribbon. The pink ribbon is really a symbol of hope and also to bring awareness that breast cancer when treated early, will save lives,” she said.“My message to women today is…health is in your own hands. Empowering women around the world with this cancer campaign is to tell the women that you need to take ownership of your own health. No one would take care of you, you need to take care of yourself. That’s why every October, we drive this awareness campaign. We want the women to take charge of their lives and take ownership of their own health,” she added.The company is also set to host “The Pink Ball,” a fundraising event for the benefit of St. Luke’s Medical Center this coming October 6.Wong aims to raise over five million pesos to operate a mobile clinic providing free breast screenings for underprivileged women throughout the Philippines.“Part of this project is also to help fund research to understand the stigma and psychology of women why they do not want to seek treatment early or why they have a particular taboo where we talk about breast cancer,” she said.A live auction of art pieces from the campaign&#x27;s donors and supporters will also take place alongside the ball.To support breast cancer awareness, several SM landmarks, such as SM Lanang Fountain and SM Seaside Cebu, were illuminated in pink, a symbol of hope and solidarity.

The Estee Lauder Group of Companies kicked off Breast Cancer Awareness Month by launching an early detection campaign at SM Aura in Taguig City on Thursday, October 3.

The Estee Lauder Group of Companies kicked off Breast Cancer Awareness Month by launching an early detection campaign at SM Aura in Taguig City on Thursday, October 3.

Breast Cancer Awareness Month kicks off with early detection campaign

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Breast Cancer Awareness Month kicks off with early detection campaign

Nicole Agcaoili,

ABS-CBN News

Published Oct 04, 2024 01:19 AM PHT

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Breast Cancer Awareness Month

early detection

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