Anna Marie Lukban

ICYMI: Oktoberfest kicks off with music, fun, and celebration

Article (news)

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1763009855567San-Miguel-Oktoberfest-Photo-8.png" class="fr-fic fr-dib" style="width:500px"/></div><div><br/></div><p>Filipinos are known to be happy people, always ready to celebrate life&#x27;s moments through music, laughter, togetherness, and a good cold beer. The nights are filled with lively karaoke performances, heartfelt stories, and infectious energy that brings everyone to their feet turning the events to celebration of family, friendship, and good times. Through these moments one companion has always been with the Filipinos – San Miguel beers.</p><p>Yearly, San Miguel has opened the &#x27;ber&#x27; seasons with Oktoberfest - a nationwide celebration of beer, music, food, and unforgettable camaraderie.</p><p>This year&#x27;s San Miguel Oktoberfest kicked off at the Crystal Pavillion of Okada with a parade of colorful mascots that represents San Miguel Pale Pilsen, Red Horse Beer, San Mig Light, San Miguel Flavored Beer, Gold Eagle Beer, San Miguel Premium All-Malt Beer, San Miguel Super Dry, San Miguel Cerveza Blanca, San Miguel Cerveza Negra, and San Mig Zero.</p><div><br/><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762840166626San-Miguel-Oktoberfest-Photo-3.png" style="width:500px" class="fr-fic fr-dib"/><br/></div><p>The beer celebration was not complete without the San Miguel Draft Beer Trucks which were open for everyone. All the guests had access to free tastings of different prototype beers, making it an instant hit with fest-goers looking to sample the wide variety San Miguel had to offer.</p><p>Also featured international beer brands like Anker, Dragon, Blue Ice, and Kirin. San Miguel also showcased creative ways to enjoy drinks, such as the Half and Half - a mix of San Miguel Cerveza Blanca and San Miguel Cerveza Negra. The event also offered beer-and-chow pairings - truly something for every kind of beer lover.</p><p>Meanwhile, the San Miguel Oktoberfest music session opened with the dynamic Pinoy band Paprika. While lead vocalist Baron Guerrero, shared that San Miguel makes him feel so good and has also given the band many happy memories, so the band chose to honor what San Miguel beers have given to them by dedicating their song, &#x27;L.O.V.E&#x27;. Afterwards, DWTA also took the stage, keeping the festive spirit alive.</p><p>The multitalented DJ Chelsea, aside from playing the violin turned on the beats to keep the crowd energized and dancing.</p><p>Some world-class talent also graced the event and allowed the festgoers to play a basketball shooting game with PBA players: Mo Tuatua and Jericho Cruz. Fans were both excited and starstruck being able to share a game with their favorite athletes.</p><div><br/></div><div><strong>Part of every Filipino celebration for 135 years</strong></div><p>After 135 years with San Miguel Pale Pilsen, they say: &quot;The music is still as good and it is still as cool&quot;. San Miguel beer is part of every Filipino celebration whether it is birthdays, graduation, fiesta, and all sorts of gatherings.</p><p>To celebrate this milestone year, the opening ceremony featured a medley of San Miguel&#x27;s iconic theme songs through the years, ending with the beloved &#x27;Coconut Nut is a Giant Nut,&#x27; just before Coco Martin made a surprise appearance that sent the crowd into a frenzy. </p><div><br/><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762840250223San-Miguel-Oktoberfest-Photo-1.png" style="width:500px" class="fr-fic fr-dib"/></div><div><br/><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762840290643New Project (52).jpg" style="width:600px" class="fr-fic fr-dib"/><br/></div><p>After the eventful presentation, the festivities continued with performances from Autotelic, Brownman Revival, Sean Archer, Rico Blanco, The Juans, and to wrap up the event – Arthur Nery closed the night with a memorable finale. </p><div><br/><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762840348284New Project (53).jpg" style="width:600px" class="fr-fic fr-dib"/><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762840362102San-Miguel-Oktoberfest-Photo-4.png" style="width:500px" class="fr-fic fr-dib"/><br/></div><p>For more information visit the <a href="https://www.facebook.com/SanMiguelBeerOktoberfest/"><strong><u>San Miguel Oktoberfest Facebook page</u></strong></a>.</p><div><em><sup>This event promotes responsible drinking. Alcoholic beverages are strictly for individuals 18 years old and above. Please drink responsibly.</sup></em></div><div><em><sup></sup><sup>ASC No. S0129P102425S </sup><sup></sup></em></div>

<p><i>The countdown to the country's celebrated beer and music festival has begun, kicking off with a night of performances, surprises, and pure celebration.</i></p>

The countdown to the country's celebrated beer and music festival has begun, kicking off with a night of performances, surprises, and pure celebration.

ICYMI: Oktoberfest kicks off with music, fun, and celebration

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ICYMI: Oktoberfest kicks off with music, fun, and celebration

San Miguel Philippines

Published November 13, 2025 02:16 PM PHT

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Updated November 14, 2025 10:01 AM PHT

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San Miguel Philippines

San Miguel Oktoberfest

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