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Canva x Kween Yasmin

ABS-CBN News Digital Intern

<p>Filipino netizens unleashed humor-laced creativity with the new All-purpose Kween assets as online design platform Canva Philippines introduced its new “eyndorser,” social media icon Yasmin Marie Asistido, famously known as Kween Yasmin.</p><p>The pack includes the viral Kween Sans, dubbed as the &quot;All-Purpose Font,” that has been flooding social media. It entails photos of Kween Yasmin in different formations that would make up letters.</p><p>“SULIT ANG PAG YOGA SA CANVA FAM. 💙,” she wrote on social media.</p><p>Along with the font are five photo libraries named after references to her: Kween of Signs, (Wet) Marketing, Bite or Flight, Stock at Home, and Eso Fashown.</p><p>Creatives can utilize the Kweemojis as well, which is an emoji package customized in Kween Yasmin’s signature style — rocking a bob with a flower crown.</p><div><br/></div><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FCanvaPhilippines%2Fposts%2Fpfbid02grn2AdiawVx97SkLst3AfqnVpfovKSZRkaj6pkmM7bNxUVHYe8uGkiStJrxbkJv8l&amp;show_text=false&amp;width=500" width="500" height="560" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><p>Through the #CanvaAllPurpose campaign, the collaboration introduces Canva Pro as a tool businesses can use in “creating ads, content, and brand assets with AI-powered tools.”</p><p>In line with the Philippine SME Business Expo 2025, Canva has set up the “All-Purpose Studio” at the World Trade Center, Pasay City on November 28 to 29.</p><p>“I’m believe, reading is key. Communication is key. Key to your business. Key to the gate,” Kween Yasmin remarked in a promotional video.</p><div><br/></div><div><strong>Pinoys hop on the craze</strong></div><p>Netizens and enterprises were quick to post their entries to the trend, turning Kween Yasmin as the face of several brands.</p><p>Footwear designer Jojo Bragais wittingly wrote, “A true queen doesn’t need words. Kween Yasmin’s body language does all the talking.”</p><div><br/></div><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fjojobragaisofficial%2Fposts%2Fpfbid06ioFxFdfCFpg97VdcmKzqiifXgbKiK9VfCA3ChUJ4e3kihjbFcxDNrxkYewNyquUl&amp;show_text=false&amp;width=500" width="500" height="514" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><p>Tech page ASUS Republic of Gamers even integrated the social media sensation in their logo.</p><div><br/></div><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fasusrogph%2Fposts%2Fpfbid0s9wQp3WQhQAZZ6Qrpx4UxY2GrBxeW7w12GGGqvVqvZw33th48nz6xPn9NRtAFfxYl&amp;show_text=false&amp;width=500" width="500" height="498" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><p>Ad agency GIGIL poked fun in its call for creative interns with a minimal and straightforward “We are hiring” in Kween Yasmin font.</p><div><br/></div><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FGIGILGroup%2Fposts%2Fpfbid025XffAjzA6t5i11iKibzreWCjTwEdP3ZMQcM1D9E8DwWtUzMz6GHzeRbbz3H5RD5El&amp;show_text=false&amp;width=500" width="500" height="498" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><p>Like other user-generated content, Senator Bam Aquino also used the font to forward calls, which the Kween reposted.</p><div><br/></div><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fwww.facebookyasminasistido.090%2Fposts%2Fpfbid027iTec3EVwPiARAga4jZ9VhMYYjkr83UeWM8vVAPEZG4RcgsXhrRLJdcfP51f8YA1l&amp;show_text=true&amp;width=500" width="500" height="417" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><p>Government agencies, such as the Comelec and Intellectual Property Office of the Philippines, also did not miss the trend as they grabbed the opportunity to capture the netizens’ attention to its public service advisories.</p><div><br/></div><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fcomelec.ph%2Fposts%2Fpfbid0KtqE47kx4uWjSbLMskVYe2zKfo4RGVYz8c5qEHQBptu66SxuNMWWcvXcusRU3RHzl&amp;show_text=false&amp;width=500" width="500" height="262" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FIPOPHL%2Fposts%2Fpfbid02pgSCuHFHYnh4X9FFej6mA75vdQhw3hYSrBtedm2wvEferytGDsQrAgcHqYxPqjqwl&amp;show_text=false&amp;width=500" width="500" height="498" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><p>BPI also advised the public not to share their OTPs.</p><div><br/></div><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fbpi%2Fposts%2Fpfbid04hqLyCK2ueqpHsTcE4Fg41mBB8Wz46eeMdKEK8h3S4hUiL1aMBKtPvCBUm84dbaSl&amp;show_text=false&amp;width=500" width="500" height="498" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><p>And amid the craze, KitKat reminded the Kween not to forget taking a break.</p><div><br/></div><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fkitkat.ph%2Fposts%2Fpfbid02wv8V28hBGikiX8u3ZrQLtPQ75egizrAErMyMWGtVUiMNJG74TQ5kdnMneqTptPoml&amp;show_text=false&amp;width=500" width="500" height="419" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><p>Asistido propelled to internet stardom in 2018 after posting a cover of the Ex Batallion hit “Hayaan Mo Sila” online after her senior high school field trip.</p><p>She proceeded to do more song and dance covers, parodied scenes from films, and even taekwondo and karate, therefore earning the moniker “All-Purpose Kween.”</p><p>Currently, she runs a mango graham business which she referenced in the Canva promotional video.</p><p>“Like a first honor, honored ako maging mowdel. Habang kumakain ng mango graham, nagpapaganda for mahal asawa ko, at girl na bossing. All-in yan!”</p><p>Canva users can access the All-purpose Kween pack <a href="https://public.canva.site/allpurposekween">here</a>.</p>

<p>Sans, sans, sans. Habang tayo ay nag-eedit, s’yempre ‘di dapat malimutan gumamit ng Kween Yasmin pack, ey.</p>

Sans, sans, sans. Habang tayo ay nag-eedit, s’yempre ‘di dapat malimutan gumamit ng Kween Yasmin pack, ey.

Netizens hop on Canva x Kween Yasmin’s #AllPurposeKween creative packs

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Netizens hop on Canva x Kween Yasmin’s #AllPurposeKween creative packs

ABS-CBN News Digital Intern,

Mary Rose Maligmat

Published November 28, 2025 05:12 PM PHT

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Updated November 28, 2025 05:34 PM PHT

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Canva

Kween Yasmin

All-Purpose Font

emojis

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