Vlad Bunoan

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BARI: The Abandoned Princess

<p>MANILA — A new immersive attraction based on the Korean folktale “BARI: The Abandoned Princess” is now open at Ayala Malls Manila Bay, offering visitors a walk-through experience that blends storytelling, digital art, and interactive installations.</p><p>Inspired and developed by Philippine Amusement and Entertainment Corp. (PAEC), the attraction blends cinematic environments, interactive installations, and large-scale digital artistry which invites visitors to move beyond traditional entertainment and step directly into a living myth.</p><p>Riding on the Hallyu, or Korean wave, the attraction offers an interactive storytelling environment where guests shape their experience through movement and exploration as they become part of the unfolding legend.</p><p>With Filipinos’ strong interest in Korean culture, driven by K-pop, K-dramas, and the growing presence of Korean food, fashion and beauty products in the local market, “BARI” is expected to resonate with local audiences.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780357624036230526_BARI Korean Museum-JR-2.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><p>The Korean folktale “BARI: The Abandoned Princess” tells the story of a child abandoned at birth who later embarks on a journey<span style="background-color:transparent"> through towering mountains, endless seas, dreamlike landscapes, and the mysterious realm between life and death itself, guided by compassion stronger than betrayal and courage greater than destiny.</span></p><p>Every environment inside BARI is designed to feel alive. Spaces evolve dynamically as guests move through them. With shifting visuals, immersive soundscapes, responsive environments, and cinematic transitions transforming each chapter into a sensory experience.</p><p>Rather than simply viewing a story unfold, visitors travel through it. The emotional centerpiece of the experience takes place when visitors accompany Bari across mystical landscapes toward a luminous encounter with the Kkokdu, spiritual guides who exist between life and death.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780357786093230526_BARI Korean Museum-JR-7.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>Inspired by the poetic atmosphere of Seoul’s Naksan Park, this dreamlike installation explores memory, longing, and the beauty of fleeting moments across changing seasons.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780357892851230526_BARI Korean Museum-JR-19.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>As global audiences continue seeking deeper and more meaningful experiences, BARI introduces a new benchmark for immersive storytelling in the Philippines, one rooted not only in visual spectacle, but in emotional resonance and cultural storytelling.</div><p>Designed for families, creatives, travelers, and experience-seekers alike, BARI offers a rare opportunity to step into a world where mythology breathes and every moment feels cinematic.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780357929793230526_BARI Korean Museum batch 2-JR-7.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>Since its launch, BARI is quickly emerging as one of Manila’s most anticipated immersive attractions of the year. </p>

<p>“BARI: The Abandoned Princess,” an immersive Korean myth experience, has opened at Ayala Malls Manila Bay, turning an ancient folktale into a walk-through world of light, sound and interactive storytelling.</p>

“BARI: The Abandoned Princess,” an immersive Korean myth experience, has opened at Ayala Malls Manila Bay, turning an ancient folktale into a walk-through world of light, sound and interactive storytelling.

New immersive attraction brings Korean folktale ‘Bari’ to life

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New immersive attraction brings Korean folktale ‘Bari’ to life

Leony Garcia

Published June 02, 2026 03:10 PM PHT

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immersive attraction

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