Geolette Marie Esguerra

Heritage in Flight: Weaving Our Nation’s Heritage, Juan Flight At A Time

Article (news)

<p>On January 8, 2025, at the Balmori Tent, Rockwell, Makati City, the <strong>Department of Tourism (DOT)</strong> joined <strong>Cebu Pacific </strong>in celebrating the collaboration of travel and culture through <strong>“Heritage in Flight: Weaving Our Nation’s Heritage, Juan Flight At A Time”</strong>. Cebu Pacific aims to honor and showcase Philippine Textiles and promote the community of weavers.</p><div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1737290823260Metro.Style Cebu Pacific.jpg" style="width:594px" class="fr-fic fr-dib"/></div><div><br/></div><p><strong></strong>DOT secretary, <strong>Christina Garcia Frasco</strong> also graced the event with her speech lauding the airline&#x27;s efforts in connecting the country. She thanked Cebu Pacific with, “With Cebu Pacific providing much of this connectivity across our islands, please accept our heartfelt gratitude for this rampage that we have managed to reach because of the opportunities for our travelers to visit our destinations through your flights”.</p><p>Ms. Christina is grateful for Cebu Pacific’s contribution to enriching travel and tourism in the country, “this investment of Cebu Pacific, speaks to their confidence in the Philippines and their confidence in Philippine tourism. This confidence translates to jobs, livelihood, and of course, more travels to and around the country.”, she shares,&quot; citing the airline&#x27;s fleet expansion plans.</p><div><img data-fr-image-pasted="true" src="https://od2-image-api.abs-cbn.com/prod/editorImage/1737291662908Metro%20Cebu%20Pacific%203.jpg" style="box-sizing:border-box;height:auto;border:0px;max-width:100%;cursor:pointer;padding:0px 1px;color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:545px" id="isPasted" class="fr-fic fr-dib"/><br/></div><div><strong>Every weave is a community&#x27;s cultural footprint</strong></div><p>Among the speakers at the event is <strong>Candice Iyog</strong>, Vice President of Marketing and Distribution, Cebu Pacific. In her speech, she highlighted the commitment of Cebu Pacific to support domestic tourism and improve its connection to the land and culture. </p><p>She explains, “Because by expanding our network and creating new routes, we also create more jobs, and not just in Manila, but across the archipelago. So now that we are preparing for our next phase of growth, we believe that we have this opportunity to use business as a platform for inclusive and sustainable growth.” </p><p>Further, she discussed that Philippine textiles greatly contribute to the nation’s traditions, stories, and heritage. She continued, “Every weave is a community&#x27;s cultural fingerprint with a story to tell, just as every destination has a unique offering and experience. And by supporting local artisans, we ensure that these traditions will continue to thrive. And at Cebu Pacific, we are privileged to be part of your journey, and we remain committed to making it easier for you to discover, appreciate, and support these traditions so that our cultural heritage endures for generations to come.”</p><div><strong>Weave circularity</strong></div><p>Another speaker, <strong>Dr. Julius Leaño Jr</strong>. of <strong>DOST-Philippine Textile Research Institute </strong>emphasized the importance of Philippine textiles for the country. He said, “We push the boundaries, we speed innovations and we weave opportunities and this year very particularly we weave circularity”. </p><p>Dr. Leaño also showcased the greatness of Philippine weavers particularly <strong>Magdalena Gamayo</strong>, a 100-year-old weaver in Ilocos Norte. He proudly told Magdalena’s story that even at that age, she continued to weave. </p><p>Dr. Leaño also mentioned the great weavers of the men in Ilocos and in Aklan who were able to fly to Cagayan De Oro City to attend the National Hand-Hill Weaving Conference. He also highlighted their mission to make textiles readily available on the digital platform, a platform that is highly used by today&#x27;s generation. </p><p>He shares, “with this program, without getting into the details of it, allows every single weaver to be mapped and be placed in that platform. No weaver will ever be obscured or anonymous again because they can actually be part of the survey that makes them part of the digital registry. The weavers will also be digitalized.”</p><div><img data-fr-image-pasted="true" src="https://od2-image-api.abs-cbn.com/prod/editorImage/1737291635705Metro%20Cebu%20Pacific%2012.jpg" style="box-sizing:border-box;height:auto;border:0px;max-width:100%;cursor:pointer;padding:0px 1px;color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:558px" id="isPasted" class="fr-fic fr-dib"/><br/></div><div><strong>Weavers present at the event<br/></strong></div><p>On the same note, Ms. Michelle Eve De Guzman, Marketing Director of Cebu Pacific Air acknowledged the presence of the weavers and their crafts present at the event. She named Hanunuo Mangyan tribe weavers with their Ramit, Hablon weaves from Iloilo, the craft of the Baraclayan Weavers Association, Patadyong from Antique, and finally the patterns of the Yakan from Zamboonga. Each of which highly contributes to their land’s rich culture and heritage.</p><p>Part of the event was the cover launch of Metro which showcased the Tennun or the Yakan weave, which was created by the Oriental Weaves group, through the help of the Mariano Marcos State University. The weave was modeled by Metro cover girl Isabela Galeria, who wore it alongside pieces from local designers and retailers.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1737292077098Metro Cebu Pacific 9.jpg" style="width:563px" class="fr-fic fr-dib"/></div><div><br/></div><p>Finally, one highlight of the event also was the 10 lucky winners to receive free domestic flights from Cebu Pacific.</p><p>Heritage In Flight: Weaving Our Nation’s Heritage, Juan Flight At A Time is an event that celebrates not just the weaving community in the country but also the weavers, their story, and culture. It is a call for the nation to support its own and love its own, Philippine textiles.</p><div><br/></div><p>[[PHOTOS]]</p>

<p>Department of Tourism joined Cebu Pacific in celebrating the collaboration of travel and culture through “Heritage in Flight: Weaving Our Nation’s Heritage, Juan Flight At A Time”. Cebu Pacific aims to honor and showcase Philippine Textiles and promote the community of weavers.</p>

Department of Tourism joined Cebu Pacific in celebrating the collaboration of travel and culture through “Heritage in Flight: Weaving Our Nation’s Heritage, Juan Flight At A Time”. Cebu Pacific aims to honor and showcase Philippine Textiles and promote the community of weavers.

Heritage in Flight: Weaving Our Nation’s Heritage, Juan Flight At A Time

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Traffic

Manila

Horoscope

Travel

Heritage in Flight: Weaving Our Nation’s Heritage, Juan Flight At A Time

Tricia Matias

Published Jan 19, 2025 09:08 PM PHT

Read More:

cebu pacific

air travel

location

destinations

seat sale

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.