LIXIL, the maker of pioneering water and housing products, is pleasedto announce the launch of the American Standard Design Award (ASDA) 2023. Organized throughAmerican Standard, the ASDA 2023 competition focuses on multi-generational living with the theme ‘AHome to Love, A Space for Everyone’. The ASDA 2023 is calling for innovative user-centric designsthat are purposeful and practical from the next generation of designers across the Asia Pacific (APAC).

Multi-generational living continues to be popular across Asia. Prior to COVID-19, almost half of Asians(45%) were living with their extended families in one household.1 The pandemic accelerated this trend; asfamilies made space for older relatives, young adults moved back home, and households accommodatedmore family members to pool their living and financial resources. As families adjusted to longer term co-living in the same space, designers are met with a unique set of challenges around privacy, comfort andaccessibility.

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The ASDA competition aims to reflect the relevance of multi-generational living with a design approachthat balances hygiene, ergonomics, safety and convenience for users of different age groups - fromchildren to parents to grandparents.

“For over 140 years, American Standard has continuously raised the bar in delivering bathroom solutionsthat combines purposeful designs and pioneering technologies. With our deep industry and designexpertise, we are delighted to collaborate with leading architects and designers to launch ASDA 2023.American Standard has been trusted for generations for its progressive and dependable products, and wechose this year’s ASDA theme to inspire student designers to create an inviting multi-generationalbathroom space in the home that every generation will love, whilst competing against their peers acrossthe APAC region.” said Antoine Besseyre Des Horts, Leader, LIXIL Global Design, Asia.

Hospitality bathroom, ASDA Winner, 2022. Courtesy of American Standard Design Awards

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Last year’s inaugural ASDA received an overwhelming response of nearly 3,000 entries hailing from sevencountries: Australia, Cambodia, India, the Philippines, Singapore, Thailand, and Vietnam.

“The ASDA provides a great platform for design enthusiasts to apply our knowledge and learnings intoreal-world scenarios. The opportunity to present our ideas to industry’s top professionals was highlymotivating and offered valuable insight into crafting thoughtful and unique designs,” said Lê Đức Thinh,ASDA 2022 Residential Bathroom Space Design Grand Prize Winner.

This year, the ASDA is inviting entries for the category of Residential Bathroom Space Design,emphasizing the importance of bathroom aesthetics for urbanites living in high-mass housing. With limitedliving area shared by a mix of age groups, designers will have to optimize and create multi-functionalhomes that strike a balance between private and shared spaces. The competition will push the envelopeon design, challenging students to create a safe, hygienic and comfortable bathroom that is loved byeveryone in the family.

The ASDA 2023 is open to Year 2 and above tertiary design school students from ten countries across theAsia Pacific – Australia, Cambodia, India, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand,and Vietnam. The competition will accept entry submissions from August 24th, 2022 until January 15th,2023. Entries will be judged through to May 2023, when the Asia Pacific Grand Prize winner will beannounced.

The entries will be judged at two levels – National Level and APAC Level. At the national level, a nationaljudging panel made up of architecture and design luminaries from each country will evaluate entriesreceived from local participants.

Residential Bathroom, ASDA 2022 Winner. Courtesy of American Standard Design Awards

First prize winners from each country will then proceed to the APAC competition round and will be judgedby a regional judging panel for the Grand Prize. In addition, the Grand Prize winner will also have theopportunity to join the award ceremony in Singapore and visit the LIXIL Design Centre for an opportunityto interact with the LIXIL global design team.

For more information about the design competition and a way to be part of an impactful movement thatcan make a difference to consumers’ lives, please visit the ASDA website.