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IN PHOTOS: Celebrities with highest 'endorsement value' for millennials

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ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/04/17/celeb10.jpg"/></figure></div><p>&quot;Ang Probinsyano&quot; star Coco Martin holds the highest endorsement value among millennials or those aged between 23 and 38, according to a March 2019 survey by a political consulting firm. </p><p>Martin was chosen as the top endorser by 32.42 percent of 1,200 millennial respondents polled online by PUBLiCUS Asia Inc.<br/> <br/>Below are the other celebrities who emerged as top endorsers: </p><div class="media-content"><div class="slider-for"><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/04/17/celeb1.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/04/17/celeb2.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/04/17/celeb3.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/04/17/celeb4.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/04/17/celeb5.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/04/17/celeb6.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/04/17/celeb7.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/04/17/celeb8.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/04/17/celeb9.jpg"/></div></div><div class="slider-desc"><div class="item-desc"><p>&quot;It&#x27;s Showtime&quot; host Vice Ganda ranked second among celebrities with the highest endorsement power with 23.83% share.<cite> Mark Demayo, ABS-CBN News</cite></p></div><div class="item-desc"><p>Landing at the third spot is Kapamilya singer Sarah Geronimo, who was chosen as the top celebrity endorser by 12.33 percent of respondents.</p></div><div class="item-desc"><p>Miss Universe 2015 Pia Wurtzbach, with a respondent preference of 7.5 percent, is the fourth top celebrity endorser.<cite> Jonathan Cellona, ABS-CBN News</cite></p></div><div class="item-desc"><p>Maine Mendoza placed fifth in a poll of top celebrity endorsers with 5.75-percent respondent preference.<cite> Instagram: @mainedcm</cite></p></div><div class="item-desc"><p>With a 4.25-percent preference rating, actor Dingdong Dantes clinched the sixth spot in a list of top celebrity endorsers.<cite> Instagram: @dongdantes</cite></p></div><div class="item-desc"><p>Actress-host Kris Aquino had the 7th highest endorsement value among millennials in an opinion poll.<cite> Michael Bagtas, ABS-CBN News</cite></p></div><div class="item-desc"><p>Actress Marian Rivera, chosen by 2.75 percent of respondents, landed eighth on the list.<cite> Instagram: @marianrivera</cite></p></div><div class="item-desc"><p>At 9th place is actor Alden Richards, who was chosen as the top endorser by 1.33 percent of respondents.</p></div><div class="item-desc"><p>Completing the list of top endorsers is Kathryn Bernardo, who was chosen by 1 percent of respondents.<cite> Instagram: @bernardokath</cite></p></div></div></div><p>The March 7 to 16 survey was conducted using a &quot;structured questionnaire,&quot; and the 1,200 respondents were chosen by Singapore-based firm Lightspeed Research, said PUBLiCUS Asia. </p><p>It said the respondents were asked: &quot;If you were to choose, in your opinion, who among the follow celebrities have the highest endorsement value? (If they openly endorse political candidates) Please tell who your Top 3 are. You can mention names that are not in the list.&quot; </p><p>The respondents were registered voters who were active online, i.e. they had at least one social media account which they followed at least twice a week. </p><p>PUBLiCUS Asia said the survey&#x27;s online methodology did not guarantee random sampling. </p>

<p>Find out who are the top 10 celebrities with the highest "endorsement value" among Filipino millennials. </p>

Find out who are the top 10 celebrities with the highest "endorsement value" among Filipino millennials.