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Pagsasara ng ABS-CBN broadcast, malaki ang epekto sa industriya ng advertising: eksperto

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Michael Joe Delizo, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2020/life/02/24/20200224-elj-abs-cbn-colors-ac-203509.jpg"/><figcaption>The Eugenio Lopez Junior Communications Center in the ABS-CBN compound in Quezon City is draped in the network’s colors, Feb. 24, 2020. Alec Corpuz, ABS-CBN News</figcaption></figure></div>MAYNILA – Malaki ang epektong nakikita sa industriya ng advertising sa paghinto ng broadcast operations ng ABS-CBN Corp, sabi ng dating chairman ng 2 samahan ng mga advertisers sa bansa.Maraming kumpanya sa industriya ng advertising ang nagpa-panic ngayon kung paano maaabot ang kanilang target consumer market, sabi ni Dan Villa, dating chairman ng Advertising Board of the Philippines at ng Association of Accredited Advertising Agencies-Philippines. “It is panic time. At best, solutions now are mere palliatives with no immediate long-range plan in sight,” ani Villa, na kasalukuyang chairman ng advertising agency na CreatiVilla, Bukod sa kawalan ng hanapbuhay ng 11,000 empleyado ng ABS-CBN, damay din ang marketing at advertising industry sa pagsasara ng network, aniya.“ABS-CBN, being the largest broadcast network, also has the greatest marketing reach in the country,&quot; sabi ni Villa.&quot;The king of TV—ABS CBN—goes to the grave with the most reach. A key factor for a media buy to be most cost-effective now goes down to the grave with its departure. This means too that the selection of an array of proven efficacy and reach becomes too narrow and ineffective,&quot; sabi ni Villa. Paliwanag ni Villa, maraming advertising company ang nakasandal sa ABS-CBN ang advertising exposure, tulad ng consumer goods manufacturers, herbal medicine producers, ganon din ang mga kumpanya ng food and beverage.Dumadami na rin aniya ang mga small-to-medium players na nag-i-invest at sumasali sa TV spending bilang bahagi ng kanilang marketing plans. Tumigil sa pagbo-broadcast ang ABS-CBN sa Channel 2 at sa DZMM 630 noong Martes ng gabi, matapos ipatigil ng National Telecommunications Commission (NTC) ang operasyon ng kumpaniya dahil nag-expire na ang lisensya nito noong May 4, 2020.Nauna nang inabisuhan ng Kongreso ang NTC na maaari pa ring magbroadcast ang ABS-CBN habang dinidinig pa sa Kamara ang bagong prangkisa ng network. Sa ilalim ng batas, Kongreso lamang ang maaaring magbigay o bumawi ng mga prankisa para sa mga network sa bansa.<ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/news/05/07/20/senators-urge-ntc-to-reconsider-abs-cbn-halt-order-cite-automatic-extension-policy">Senators urge NTC to &#x27;reconsider&#x27; ABS-CBN halt order, cite &#x27;automatic extension&#x27; policy</a></li></ul>

MAYNILA – Malaki ang epektong nakikita sa industriya ng advertising sa paghinto ng broadcast operations ng ABS-CBN Corp, sabi ng dating chairman ng 2 samahan ng mga advertisers sa bansa.

MAYNILA – Malaki ang epektong nakikita sa industriya ng advertising sa paghinto ng broadcast operations ng ABS-CBN Corp, sabi ng dating chairman ng 2 samahan ng mga advertisers sa bansa.

Pagsasara ng ABS-CBN broadcast, malaki ang epekto sa industriya ng advertising: eksperto

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Pagsasara ng ABS-CBN broadcast, malaki ang epekto sa industriya ng advertising: eksperto

Michael Joe Delizo,

ABS-CBN News

Published May 08, 2020 10:19 AM PHT

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Terms of Service

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Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.