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'Don't you agree?' Tourism chief defends 'We Give the World our Best' slogan

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ABS-CBN News

MANILA (UPDATED) — Following mixed reactions, Tourism chief Christina Frasco on Thursday defended the controversial slogan &quot;We Give the World our Best,&quot; saying it is different from the Philippines&#x27; tourism brand. &quot;There is a sea of opinions about this. But I would like to remind our fellow Filipinos that the statement &#x27;We give the world our best&#x27; is a statement of fact. Do you not agree?&quot; Frasco said of the tagline, which was first seen in advertisements on a double-deck bus in London, United Kingdom.It featured Filipina-British nurse May Parsons, who administered the world&#x27;s first COVID-19 vaccine.&quot;Is it not true that our Filipino workers all over the world have shown nothing less than a devotion to duty, commitment to responsibility, a willingness to go the extra mile, to serve with love and compassion? We are Filipinos. We give the world our best.&quot;Frasco clarified that the &quot;We Give the World our Best&quot; slogan, which she called &quot;country branding&quot; and &quot;a rallying call,&quot; is different from the Philippines&#x27; &quot;tourism brand.&quot;The Department of Tourism (DOT), she said, will soon come out with a tourism brand aligned with the country brand.The country brand — not a replacement for DOT&#x27;s long-time slogan &quot;It’s More Fun in the Philippines&quot; — was coined by the Office of the Presidential Adviser on Creative Communications (OPACC) headed by film director-producer Paul Soriano, Malacañang previously said.In a separate statement, Soriano said the &quot;We Give the World our Best&quot; campaign is &quot;a long-term country branding initiative&quot; in a bid &quot;to uplift the Filipino name and reputation in and around the world.&quot;He lamented how the ad was &quot;misconstrued&quot; as part of the Philippines&#x27; tourism promotion. &quot;OPACC wants to clear the confusion and clarify that it was not meant, in any way, to promote the country&#x27;s tourist destinations,&quot; said Soriano.<ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/news/05/10/23/we-give-the-world-our-best-new-ph-brand-seen-in-uk-ad">&#x27;We give the world our best&#x27;: Philippines&#x27; latest &#x27;country brand&#x27; seen in UK ad</a></li></ul><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/bJ_EEjAhERY?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div>

''We give the world our best' is a statement of fact. Do you not agree?' the Tourism chief said.