Marcos approves 5-year plan to make Philippines a 'tourism powerhouse': DOT

Job Manahan and Katrina Domingo, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="Foreign tourists from the Silver Spirit cruise ship are given a Philippine Fiesta-themed welcome as they arrive at the Eva Macapagal Super Terminal in Manila on Feb. 15, 2023. The event marks the restart of cruise tourism in the country after a 3-year hiatus due to the COVID-19 pandemic, according to the Department of Tourism. Mark Demayo, ABS-CBN News" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2023/life/05/16/20230215-cruise-tourists-dot-1md_0981-md.jpg"/><figcaption>Foreign tourists from the Silver Spirit cruise ship are given a Philippine Fiesta-themed welcome as they arrive at the Eva Macapagal Super Terminal in Manila on Feb. 15, 2023. The event marks the restart of cruise tourism in the country after a 3-year hiatus due to the COVID-19 pandemic, according to the Department of Tourism. <em>Mark Demayo, ABS-CBN News</em></figcaption></figure></div><h2>PH to launch new slogan soon: Frasco </h2><p>MANILA — President Ferdinand Marcos, Jr. has approved a 5-year plan to give the Philippines a &quot;fighting chance&quot; to become a &quot;tourism powerhouse&quot;, the tourism department said on Tuesday. </p><p>Tourism Secretary Christina Frasco said the National Tourism Development Plan 2023-2028, approved during the President&#x27;s Cabinet meeting earlier in the day, would focus on products, connectivity, infrastructure development, and promotions. </p><p>This will be launched &quot;in a few, short weeks,&quot; as the country ushers in more domestic and international tourists, she said. </p><p>&quot;[This] lays down the... objectives of the Department of Tourism that focuses on the essential pillars of development which in our view would give the Philippines a fighting chance at becoming a tourism powerhouse,&quot; Frasco told Palace reporters. </p><p>The plan will also focus on overall tourist experience and strengthening tourism governance especially in the regions, she added. </p><p>&quot;What our fellow Filipinos can expect is mabibigyan ng pagkakataon ang ating mga kababayan ng pagkakataon ng tourism employment sa pamamagitan ng pag-develop natin ng tourism circuits and continue to push for tourism in across our regions and provinces,&quot; she said. </p><p>Frasco said the &quot;main change&quot; on the campaign would be to highlight the &quot;heart and soul of the Filipino that is evident to the Filipinos&quot; such as festivals, food, and cultural heritage. </p><p>An &quot;enhanced&quot; tourism slogan would be released in the &quot;next few weeks&quot; after the agency&#x27;s consultation with various stakeholders, she added.</p><p>&quot;I’ll assure you, you will love it,&quot; said Frasco. </p><p>The change in strategy comes as the Philippines ranks 6th in the list of top tourism magnets in Southeast Asia.</p><p>Frasco declined to say how much the project would cost, saying numbers have yet to be finalized.</p><p>“We have submitted an overall proposed financial consideration to the President,” she said.</p><p>“We are recalibrating that number and we&#x27;ll be releasing once we’ve obtained approval from the President,” she added, noting that the Philippines would soon mount tourism events.</p><p>The Philippine tourism industry made P1.74 trillion from domestic and foreign tourist receipts, and generated 5.2 million jobs for Filipinos in 2022 alone, according to data from the DOT.</p><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2617712" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><div style="text-align:center"><strong> Video from RTVM</strong></div>

President Marcos has approved a 5-year plan to give the Philippines a 'fighting chance' to become a 'tourism powerhouse', the tourism department said.

Marcos approves 5-year plan to make Philippines a 'tourism powerhouse': DOT | ABS-CBN

Entertainment

News

Metro.Style

Sports

More

News

Marcos approves 5-year plan to make Philippines a 'tourism powerhouse': DOT

Marcos approves 5-year plan to make Philippines a 'tourism powerhouse': DOT

Job Manahan and Katrina Domingo,

ABS-CBN News

Published May 16, 2023 01:59 PM PHT

|

Updated May 16, 2023 02:44 PM PHT

Read More:

Christina Frasco

Department of Tourism

DOT

tourism brand

Philippines tourism

tourism

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

Terms of Service

Advertise with Us

© 2024 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Advertise with Us

Privacy Policy

Terms of Service

© 2024 ABS-CBN Corporation. All Rights Reserved.