Where to next? Get ideas from these 'instagrammable' mall dioramas

Kristine Sabillo, ABS-CBN News

<p>MANILA - The Department of Tourism (DOT) has tapped a new strategy to entice travelers -- inspired by the power of social media and traditional marketing. </p><p>DOT and SM Supermalls, through the “Juan Fun Adventure” campaign, have started displaying “immersive” travel pods in malls to “encourage the public to venture outdoors and to discover the country’s tourist attractions.”</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">Mallgoers can take photos with the travel pods, which showcase lesser known tourist destinations in the Philippines. <a href="https://twitter.com/ABSCBNNews?ref_src=twsrc%5Etfw">@ABSCBNNews</a> <a href="https://t.co/m5l8CNTuMX">pic.twitter.com/m5l8CNTuMX</a></p>— Kristine Sabillo (@kristinesabillo) <a href="https://twitter.com/kristinesabillo/status/1183992069729079301?ref_src=twsrc%5Etfw">October 15, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>With every selfie posted by a mall customer in his or her social media account, Philippine tourist destinations are also promoted.</p><p>Tourism Asec. Howie Uyking said the photo pods will also allow mallgoers to discover and take photos with lesser known tourist destinations.</p><p>“We’re hoping when they visit the mall either to work or to shop they see this diorama, this entire exhibition and somehow inspire them to travel domestically, to visit some of the lesser known destinations we’re trying to promote right now,” he said.</p><p>The dioramas will be going around SM malls starting Tuesday until April next year.</p><p>The dioramas feature destinations such as Sirao Farm in Cebu, Davao Farm and Falls in Mindanao, Calle Crisologo in Vigan, Mayon Volcano in Albay, and Puerto Princesa Underground River in Palawan.</p><p>“This has some of the destinations that a lot of us don’t know of but are equally fascinating,” Uyking said.</p><p>Tourism Sec. Bernadette Romulo-Puyat said DOT wanted to showcase the Philippines as a “uniquely beautiful country blessed with a diverse range of places to explore - from our beaches to attractions that have been worthy to be called among the wonders of the world.”</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">Sec. Romulo-Puyat talks about <a href="https://twitter.com/hashtag/juanfunadventure?src=hash&amp;ref_src=twsrc%5Etfw">#juanfunadventure</a>, an “immersive photo pod installation” that allows mallgoers to take photos with “Instagrammable” dioramas of Philippine tourist sites. <a href="https://twitter.com/ABSCBNNews?ref_src=twsrc%5Etfw">@ABSCBNNews</a> <a href="https://t.co/TQs2uM2j36">pic.twitter.com/TQs2uM2j36</a></p>— Kristine Sabillo (@kristinesabillo) <a href="https://twitter.com/kristinesabillo/status/1183983880774176768?ref_src=twsrc%5Etfw">October 15, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>Malls also remain a strategic location for tourism promotion. </p><p>“It’s because our malls in the Philippines are very experiential,” said SM Supermalls chief operating officer Steven Tan, adding that there are a lot of other activities that Filipinos do at the malls aside from shopping.</p><p>While they don’t consider malls as tourism destinations, the DOT believes that it helps boost local tourist spots.</p><p>“Shopping is now a determinant factor affecting the tourism choice,” Romulo-Puyat said. “Leisure, entertainment and shopping tourism is one of the 10 products we want to enhance in the next few years.”</p><p>“We see shopping tourism as a catalyst for economic growth,” she added, explaining that it helps generate more employment.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">SM Supermalls COO Steven Tan talks about the campaign, which aims to encourage shoppers to travel around the country. <a href="https://twitter.com/ABSCBNNews?ref_src=twsrc%5Etfw">@ABSCBNNews</a> <a href="https://t.co/2vY7aJhywy">pic.twitter.com/2vY7aJhywy</a></p>— Kristine Sabillo (@kristinesabillo) <a href="https://twitter.com/kristinesabillo/status/1183982720365428736?ref_src=twsrc%5Etfw">October 15, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>Uyking said malls are also able to “entice foreign tourists to spend more,” allowing small and medium enterprises to earn more.</p>

<p>With every selfie posted by a mall customer in his or her social media account, Philippine tourist destinations are also promoted.</p>

With every selfie posted by a mall customer in his or her social media account, Philippine tourist destinations are also promoted.

Where to next? Get ideas from these 'instagrammable' mall dioramas

Entertainment

News

Metro.Style

Lifestyle

Sports

More

Traffic

Manila

Horoscope

News

Where to next? Get ideas from these 'instagrammable' mall dioramas

Kristine Sabillo,

ABS-CBN News

Published Oct 15, 2019 07:37 PM PHT

Read More:

tourism

Department of Tourism

Philippines

travel

tourist spots

malls

shopping

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.