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Paul Soriano named Marcos' adviser for creative communications

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Pia Gutierrez and Raffy Cabristante, ABS-CBN News

<div class="embed-wrap"><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="Filmmaker Paul Soriano (right) takes his oath before President Ferdinand Marcos Jr. as the new Presidential Adviser on Creative Communications at the Malacañang Palace on Oct. 17, 2022. Office of the Press Secretary/Facebook" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2022/news/10/17/10172022-filmmaker-paul-soriano.jpg"/><figcaption>Filmmaker Paul Soriano (right) takes his oath before President Ferdinand Marcos Jr. as the new Presidential Adviser on Creative Communications at the Malacañang Palace on Oct. 17, 2022. <em>Office of the Press Secretary/Facebook</em></figcaption></figure></div><p>MANILA (<strong>2nd UPDATE</strong>) — Filmmaker Paul Soriano will join the administration of President Ferdinand Marcos Jr. as Presidential Adviser for Creative Communications, Malacañang announced Monday.</p><p>In a statement, the Office of the Press Secretary (OPS) said Soriano agreed to take on the new post with an annual salary of only P1.</p><p>He took his oath before Marcos Jr. on Monday afternoon, together with Commission on Elections (Comelec) Chairman George Garcia and Commissioners Nelson Celis and Ernesto Maceda Jr.</p><p>His wife, TV host and actress Toni Gonzaga, witnessed his oath-taking ceremony.</p><p>As Presidential Adviser for Creative Communications, Soriano is tasked to advise Marcos and assist government departments and agencies &quot;on matters that will enhance their information dissemination programs and initiatives,&quot; the OPS said.</p><p>&quot;You know, in this day and age, you need to do it creatively, and you need to communicate so that the mission and the vision and the message of the President is clearly communicated to the Filipino people,&quot; Soriano said after he was sworn into his new position.</p><p>&quot;It&#x27;s a passion of mine to just create and communicate. It&#x27;s an absolute honor that the President has trusted me with this position,&quot; he added.</p><div><strong>WHAT EXACTLY IS SORIANO’S ROLE?</strong></div><p>Lawyer and media law and ethics professor Atty. Marichu Lambino of the University of the Philippines&#x27; College of Mass Communications raised questions on what exactly Soriano&#x27;s role is as creative communications adviser.</p><p>Speaking to Teleradyo, Lambino said the term &quot;creative communications&quot; encompasses various kinds of content, and not just videos.</p><p>&quot;So ano ‘yung magiging relasyon niya sa Office of the Press Secretary professionally, or siya ba ‘yung pinagkakatiwalaan nung presidente. ‘Yun ang importante dito, sino ‘yung pinagkakatiwalaan nung presidente kasi kung sino ‘yung pinagkakatiwalaan nung presidente, mao-overrule niya lahat ng sabihin nung sinoman sa Office of the Press Secretary,&quot; she said.</p><p>(So what will be his relationship with the Office of the Press Secretary professionally, or is he the one the president trusts. This is what&#x27;s important here, who is the one trusted by the president, because whoever the president trusts can overrule whatever the Office of the Press Secretary says.)</p><p>&quot;Mayroon din tayong tanong kung bakit ganoon ‘yung designation, ano ‘yung functions, ano ‘yung content na ike-create, ano ‘yung ugnayan nito sa Office of the Press Secretary at sino po ba ang nag-eenjoy ng trust sa mga taong ito?&quot; she added.</p><p>(We also have questions why his designation is like that, what are his functions, what content will he create, how is he connected with the Office of the Press Secretary and who enjoys the enjoys the trust of these people?)</p><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2294088" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><p>Soriano played a key role in the presidential campaign of Marcos by directing his political advertisements.</p><p>After Marcos was elected President, Soriano directed his first State of the Nation Address (SONA) last July.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/entertainment/07/19/22/paul-soriano-to-direct-marcos-traditional-first-sona">Paul Soriano to direct Marcos&#x27; &#x27;simple, traditional&#x27; first SONA</a></li></ul><p>Soriano was recently been among those Marcos considered to succeed Trixie Cruz-Angeles as Press Secretary. </p><p>He turned down the offer, saying &quot;that the position needs more qualified people to help the President&quot; and that he would &quot;be of better service behind the scenes.&quot;</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/news/10/05/22/paul-soriano-considered-for-press-secretary-post">Paul Soriano on Press Secretary offer: &#x27;l can be of better service behind the scenes&#x27;</a></li></ul><p>Soriano is a nephew of First Lady Liza Araneta Marcos.</p><p>According to the OPS, he earned his advertising and marketing communications degree from De Anza College in California, USA. </p><p>As a filmmaker, Soriano&#x27;s notable works include &quot;Siargao&quot; (2017), which won him the Best Director and Best Film awards in the Metro Manila Film Festival, and &quot;A Lullaby to the Sorrowful Mystery&quot; (2016), which won him an Alfred Bauer Award for Best Film at the Berlinale International Film Festival.</p><div><strong>—with report from Mario Dumaual, ABS-CBN News</strong></div><div><strong>FROM THE ARCHIVES:</strong></div><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/9DomB0O066Y?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div></div>

MANILA (2nd UPDATE) — Filmmaker Paul Soriano will join the administration of President Ferdinand Marcos Jr. as Presidential Adviser for Creative Communications, Malacañang announced Monday.

Paul Soriano named Marcos' adviser for creative communications

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Paul Soriano named Marcos' adviser for creative communications

Pia Gutierrez and Raffy Cabristante,

ABS-CBN News

Published October 17, 2022 01:38 PM PHT

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Updated October 17, 2022 10:12 PM PHT

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Paul Soriano

Toni Gonzaga

Ferdinand Marcos Jr.

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