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Customers line up to order from Mr. Pares restaurant on Timog Avenue in Quezon City, March 15, 2024. ABS-CBN News

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RESTAURANT-FOOD

Patricia Nicole Caasi

<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/171107146349920240315-mister-pares-FSJ-5819.jpg" style="width:950px" class="fr-fic fr-dib" alt="Customers line up to order from Mr. Pares restaurant on Timog Avenue in Quezon City, March 15, 2024. ABS-CBN News"/><span class="fr-inner" style="text-align:left"><span id="isPasted" style="color:rgb(51, 51, 51);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">Customers line up to order from Mr. Pares restaurant on Timog Avenue in Quezon City, March 15, 2024.<em> ABS-CBN News</em></span></span></span></span></div><div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="color:#000000;background-color:transparent;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Viral videos of “Mister Pares” show its hungry customers gobbling chunks of braised beef covered with rich, steaming broth. </span><br/><br/><span style="color:#000000;background-color:transparent;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Lured by one of these videos, </span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Steven Salire traveled from Cavite to Quezon City and lined up for half an hour just for a taste of the viral pares. </span><br/><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span><br/><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">“Quality yung [pagkain sa] price niya, kumbaga hindi ka manghihinayang sa binayad mo. Kasi lahat may package na eh, may drinks, ta’s may rice pa,” said Salire, who went on the food trip with his mother. </span><br/><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span><br/><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">(The food is of good quality for its price, you won’t regret the money you paid because it comes in a package with drinks and rice.)</span></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><br/></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/171107177795620240314-mr-pares-qc-MD-10.jpg" style="width:950px" class="fr-fic fr-dib" alt="Recently-opened dining place Mr. Pares serves customers in Quezon City on March 14, 2024. Mark Demayo, ABS-CBN News"/><span class="fr-inner" style="text-align:left">Recently-opened dining place Mr. Pares serves customers in Quezon City on March 14, 2024. <em>Mark Demayo, ABS-CBN News</em></span></span></span></span></div><dl style="margin:0px;flex-shrink:0;padding:0px;order:1;line-height:26px;box-sizing:border-box;color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><span style="color:#000000;background-color:transparent;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Owned by Mindoro natives </span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Keith Dela Peña and Jude Cruz, Mister Pares opened at Timog Avenue last January. Long lines of customers typically snake around the restaurant that runs 24/7.</span><br/><br/><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">“Dito sa Timog, maraming kainan pero medyo may kamahalan. Kami, bilang nagnenegosyo, gusto namin magbigay ng pagkain para sa mga tao na abot-kaya lang ang budget at nakakabusog,” Dela Peña told ABS-CBN News. </span><br/><br/><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">(Here in Timog, there are a lot of food establishments that are quite expensive. As businessmen, we wanted to offer people affordable food that is filling.)</span></dl><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><br/></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/171107187257820240314-mr-pares-qc-MD-9.jpg" style="width:950px" class="fr-fic fr-dib" alt="Recently-opened dining place Mr. Pares serves customers in Quezon City on March 14, 2024. Mark Demayo, ABS-CBN News"/><span class="fr-inner" style="text-align:left">Recently-opened dining place Mr. Pares serves customers in Quezon City on March 14, 2024. <em>Mark Demayo, ABS-CBN News</em></span></span></span></span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><br/></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">The pares house uses around 800 kilos of ingredients daily, such as beef chunks, bagnet, chicharon bulaklak, and bone marrow. </span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div id="isPasted" style="box-sizing:border-box"><div style="margin:1em 0px;white-space:pre-wrap;color:rgb(51, 51, 51);line-height:26px;box-sizing:border-box"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Its crowd favorite Mr. Overload includes all the topping options and comes with unlimited rice and soup with a soft drink for P250.</span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div style="margin:1em 0px;white-space:pre-wrap;color:rgb(51, 51, 51);line-height:26px;box-sizing:border-box"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">“Ang nagpapa-espesyal sa pares namin ay yung kalinisan namin at yung karne namin na niluluto namin sa tamang lambot at sabaw na malasa po,” Dela Peña said. </span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div style="margin:1em 0px;white-space:pre-wrap;color:rgb(51, 51, 51);line-height:26px;box-sizing:border-box"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">(What makes our pares special is our cleanliness and how we cook the meat at the right amount of tenderness and with a flavorful soup.) </span></div></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><br/></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"><strong>POWER OF SOCIAL MEDIA</strong></span></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div><ivs-player data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-spid="3001339" data-ivs-vid="2993826"></ivs-player></div><script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Lines at Mister Pares are usually longest at dinner time, when its customers come in with their friends and families.</span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><br/></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">“Na-curious kami ba’t nga ba mahaba ang pila, so pumunta kami ngayon and ini-try namin,” said Maffy Talamayan, who dined with her workmates from neighboring Barangay Holy Spirit. </span></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><br/></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">“Ako, I personally saw it on TikTok na social media platform, and then sinabi ko sa mga classmates ko na i-try namin dito for our lunch break,” said another customer, Sky Cornelio. </span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><br/></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Cornelio, a student from Saint Paul University, said their 10-minute wait in the line was worth the quality of the food they got. </span></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">“They use real beef, kasi sa other pares they have like scrap meat lang. But here they used the real meat talaga,” she said.</span></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><br/></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/171107220069520240314-mr-pares-qc-MD-16 (1).jpg" style="width:950px" class="fr-fic fr-dib" alt="Recently-opened dining place Mr. Pares serves customers in Quezon City on March 14, 2024. Mark Demayo, ABS-CBN News"/><span class="fr-inner" style="text-align:left">Recently-opened dining place Mr. Pares serves customers in Quezon City on March 14, 2024. <em>Mark Demayo, ABS-CBN News</em></span></span></span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><br/></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Stickers left by food vloggers who visited Mister Pares line its counter.  </span></div><div id="isPasted" style="box-sizing:border-box"><div style="margin:1em 0px;white-space:pre-wrap;color:rgb(51, 51, 51);line-height:26px;box-sizing:border-box"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Its owner, Dela Peña, acknowledged the huge role of social media in their success. </span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div style="margin:1em 0px;white-space:pre-wrap;color:rgb(51, 51, 51);line-height:26px;box-sizing:border-box"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">“Hindi namin ine-expect yung ganito kadaming tao. Ngayon, sa dami ng vloggers na nagpunta na na-video kami, masaya kami na ganun karami yung tumatangkilik at bumabalik-balik dito sa paresan namin,” Dela Peña said.</span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div style="margin:1em 0px;white-space:pre-wrap;color:rgb(51, 51, 51);line-height:26px;box-sizing:border-box"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">(We didn’t expect this volume of people. After various vloggers documented their experience here, we’re happy that a lot of people appreciated our food and come back again.) </span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div style="margin:1em 0px;white-space:pre-wrap;color:rgb(51, 51, 51);line-height:26px;box-sizing:border-box"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">“Malaki yung naibigay [na tulong] ng social media, unang-una yung mga taong hindi taga-rito sa Timog na nakita [lang] nila sa social media na may ganito pala na paresan na mura, malinis, [at] nakakabusog,” he added.</span></div></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><br/></div><div dir="ltr" style="line-height:1.38;text-align:justify;margin-top:0pt;margin-bottom:0pt"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/171107242189220240314-mr-pares-qc-MD-14.jpg" style="width:950px" class="fr-fic fr-dib" alt="Recently-opened dining place Mr. Pares serves customers in Quezon City on March 14, 2024. Mark Demayo, ABS-CBN News"/><span class="fr-inner" style="text-align:left">Recently-opened dining place Mr. Pares serves customers in Quezon City on March 14, 2024. <em>Mark Demayo, ABS-CBN News</em></span></span></span></span></div><div id="isPasted" style="box-sizing:border-box"><div style="margin:1em 0px;white-space:pre-wrap;color:rgb(51, 51, 51);line-height:26px;box-sizing:border-box"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">When the online hype for Mr. Pares fades, its owners are banking on the quality of their food to keep their patrons.  </span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div style="margin:1em 0px;white-space:pre-wrap;color:rgb(51, 51, 51);line-height:26px;box-sizing:border-box"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">“Kapag nawala ang social media [hype], ibigay lang natin yung best, yung pang masang luto, ibigay namin na mapagtulung-tulungan namin na ma-sustain yung lasang nakasanayan,” Dela Pena said. </span><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"></span></div><div style="margin:1em 0px;white-space:pre-wrap;color:rgb(51, 51, 51);line-height:26px;box-sizing:border-box"><span style="color:#050505;background-color:#ffffff;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">(When the social media hype is gone, we will still give our best to our customers, we will work together to offer them the food they’ve grown to like.) </span></div></div><div> </div><div><br/></div><div><br/></div>

<p>Long lines of customers typically snake around <i>Mister Pares in Quezon City. What is the pares house's recipe for success? </i></p>

Long lines of customers typically snake around Mister Pares in Quezon City. What is the pares house's recipe for success?

Online fame, low prices: A viral pares house’s recipe for success

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Online fame, low prices: A viral pares house’s recipe for success

Patricia Nicole Caasi

Published March 22, 2024 03:07 PM PHT

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Updated March 22, 2024 03:25 PM PHT

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Mister Pares

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