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President Ferdinand R. Marcos Jr. presides over the 16th NEDA board meeting in Kalayaan Hall, Malacañang Palace on Wednesday, May 15, 2024.

KJ Rosales, PPA pool

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MARCOS

Annie Perez

<div><br/></div><p>LAPU LAPU CITY — President Ferdinand Marcos, Jr. visited Cebu on Friday to grace the opening of the 36th Joint Meeting of the United Nations (UN) Tourism Commission for East Asia and the Pacific and the UN Tourism Commission for South Asia (CAP-CSA).</p><div><a href="https://news.abs-cbn.com/lifestyle/2024/6/26/un-gastronomy-tourism-cebu-1658">• IN PHOTOS: Eating through the Philippines in first UN Regional Tourism Forum on Gastronomy Tourism</a></div><p>Marcos took time to look at the different booths on display that showcased the different products of the region.</p><div><ivs-player data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-spid="3001339" data-ivs-vid="3059818"></ivs-player></div><script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script><p>In his speech before over 600 delegates from UN member states, Marcos said the joint meeting in Cebu was a “tremendous chance for exposure” for the Philippine tourism.</p><div><a href="https://news.abs-cbn.com/business/2024/4/29/philippines-aims-to-attract-more-tourists-from-us-this-year-1236">• Philippines aims to attract more tourists from US this year</a></div><p>“We are one of the world’s leading tourist destinations,” he said.</p><p>He explained that there are two matters that boost the country’s tourism: education and product development.</p><div> </div><div><strong>PRESERVING CULTURE AND ECOLOGY THROUGH TOURISM</strong></div><div> </div><p>Marcos said that he will make sure that the tourism industry would not destroy local culture and ecology.</p><p>“Sustainability, we need to adopt,” he added.</p><p>He highlighted the need to go green in tourism products and set directions that also address climate change.</p><p>“The greener you are, the better your tourism experience will be,” he further said.</p><p>Hw promised to improve tourism in the Philippines by easing visa access and improving hubs such as airports and seaports.</p><div> </div><div><strong>STATE OF TOURISM</strong></div><div> </div><p>Marcos also applauded current Tourism Secretary Christina Frasco, who hails from Cebu, for boosting the number of tourist arrivals this year at more than 5 million.</p><div><a href="https://news.abs-cbn.com/business/2024/4/25/more-than-2-million-tourist-arrivals-in-ph-in-2024-receipts-hit-almost-p158-billion-1152">• More than 2 million tourist arrivals in PH in 2024; receipts hit almost P158 billion</a></div><p>“It exceeded our target,” he said.</p><p>The tourism industry in 2023 accounted for 8.6 percent of the country’s gross domestic product or P2.09 trillion. This is the highest the tourism industry has contributed since 2000.</p><p>International arrivals are also at almost 3 million.</p><div> </div><div><strong>UN TOURISM ACADEMY</strong></div><div> </div><p>For their part, UN Tourism Secretary-General Zurab Pololikashvili revealed the plan to put up a UN Tourism Academy in the Philippines.</p><div><a href="https://news.abs-cbn.com/lifestyle/2024/6/10/cebu-food-and-wine-festival-2024-off-to-a-grand-start-1615">• Cebu Food and Wine Festival 2024 off to a grand start</a></div><p>“Like a center of excellence,” Pololikashvili said.</p><p>He added that the Philippines is the best place for this as it exhibits two main components in tourism: peace and love.</p><p>“We hope for more international presence and international projects.&quot;</p><p>Frasco, on the other hand, welcomes this by also envisioning more investments and economic growth.</p><p>“We are the tourism powerhouse in Asia,” she said.</p><p>The delegates are set to discuss best practices of each nation in preparation for world tourism day.</p><p>In the past days, they held a forum on gastronomy tourism which resulted in a greater call this improve this aspect across the region. </p><div><br/></div><div><strong>RELATED VIDEO: </strong></div><div><ivs-player data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-spid="3001339" data-ivs-vid="3059397"></ivs-player></div><script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script>

<p>President Marcos said that he would make sure that the tourism industry would not destroy local culture and ecology.</p>

President Marcos said that he would make sure that the tourism industry would not destroy local culture and ecology.

Marcos highlights sustainable tourism at UN regional meet in Cebu

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Marcos highlights sustainable tourism at UN regional meet in Cebu

Annie Perez

Published Jun 28, 2024 01:00 PM PHT

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