Cheyenne Suarez

Redefining beauty through innovation, care

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ABS-CBN News

<p>Filipinos have always had a fascination for beauty. Starting from our love of beauty pageants, where we passionately root for our favorite candidates, to our admiration for skincare routines, we even go as far as trying out different trends and makeup techniques from other nations. We love to celebrate beauty in various forms.</p><p>Our desire to present ourselves in the best way possible may stem from our ancestors, who crafted one-of-a-kind gold ornaments to adorn themselves and produced a special powder to help enhance their glow. History aside, we continue to have a strong cultural appreciation for aesthetics. In today&#x27;s society, the widespread popularity of beauty products, fashion trends, and personal grooming practices allow us to express our identity and creativity.</p><p>As we constantly seek new ways to improve and refine our sense of beauty, we remain committed to finding methods that not only enhance our physical appearance, but also boost our confidence and self-expression.</p><p>Unilever, a global consumer goods company, has ushered in a transformative era that bridges science and community-building approaches to grow its beauty business. Through its brands in the Philippines such as Cream Silk, Pond&#x27;s, Vaseline, Clear, Dove, and many more, the company is redefining how Filipinos approach beauty, leveraging advancements in science and technology to help create products and experiences that resonate deeply with its audience.</p><div><strong> Science-driven innovations</strong></div><p>Unilever has embraced a science-rooted approach with its formulations and solutions.</p><p>For instance, Cream Silk, a brand associated with Filipino hair softness and beauty, continues to push boundaries with its Hair Institute. This platform not only provides expert-led tips on achieving healthy, beautiful hair, but also leverages scientific insights to debunk myths about hair and scalp health.</p><p>Consumers may make informed choices as Cream Silk ensures its formulations are transparent and backed by science, complemented by expert advice on proper hair care to deliver results.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/173466092325320241218171256_UNI1.jpg" style="width:950px" class="fr-fic fr-dib" alt="Cream Silk showcases its product innovation and technologies at the Cream Silk Hair Institute. Photo source: Unilever Philippines "/><span class="fr-inner">Cream Silk showcases its product innovation and technologies at the Cream Silk Hair Institute.<em> Photo source: Unilever Philippines </em></span></span></span></div><div><br/></div><div><br/></div><div><br/></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734667689178CSK 2024.jpg" style="width:950px" class="fr-fic fr-dib" alt="A hair care pioneer since 1984, Cream Silk celebrates 40 years of helping Filipinas feel beautiful through their hair. Photo source: Unilever Philippines "/><span class="fr-inner">A hair care pioneer since 1984, Cream Silk celebrates 40 years of helping Filipinas feel beautiful through their hair. <em>Photo source: Unilever Philippines </em></span></span></span></div><p>In the realm of skincare, Pond&#x27;s has unveiled formulas that highlight its commitment to advanced dermatological research. The brand&#x27;s latest offering, featuring the duo of Niasorcinol™ and Hexyl-Retinol™, is designed to help address stubborn dark spots and uneven skin tone, common concerns for many Filipinos. This combination of active ingredients reflects Pond&#x27;s investment in developing targeted solutions that cater to specific skin needs, all while being proactive in global beauty trends.</p><div><br/></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734667655198Ponds 2024.jpg" style="width:950px" class="fr-fic fr-dib" alt="Unilever Beauty and Wellbeing&#x27;s Pond&#x27;s Skin Institute showcased its new ingredients with brand ambassadors Julia Baretto and Heart Evangelista, together with the media and its skin care community. Photo source: Unilever Philippines Unilever Beauty and Wellbeing&#x27;s Pond&#x27;s Skin Institute showcased its new ingredients with brand ambassadors Julia Baretto and Heart Evangelista, together with the media and its skin care community. Photo source: Unilever Philippines "/><span class="fr-inner">Unilever Beauty and Wellbeing&#x27;s Pond&#x27;s Skin Institute showcased its new ingredients with brand ambassadors Julia Baretto and Heart Evangelista, together with the media and its skin care community. <em>Photo source: Unilever Philippines </em></span></span></span></div><p>Meanwhile, Dove&#x27;s new Bio-Protein Care range introduced the Dove Care Labs—a testament to how technology and innovation may create specialized products for hair and scalp health. Dove draws on both new technologies and the biology of hair to help address specific consumer needs, offering a personalized touch that reflects the evolving expectations in hair care.</p><div><strong>Beautech: Skin and hair diagnostics at your fingertips</strong></div><p>Unilever is also taking precedence in how technology intersects with beauty. Globally and locally, the company has embraced AI-powered tools to enhance consumer experiences. For example, its many AI-driven platforms now offer ultra-personalized skincare and haircare recommendations, ensuring that each customer receives advice tailored to their specific concerns. This approach not only democratizes access to expert beauty advice, but also reinforces trust in Unilever&#x27;s brands by delivering precise, science-backed suggestions.</p><p>BeautyHub PRO leverages Unilever&#x27;s diverse portfolio of beauty brands to offer consumers a wide array of options that cater to their specific needs and preferences. By integrating products from its various beauty brands, the platform ensures that consumers have access to a selection of beauty offerings, maximizing their choices and enhancing their overall shopping experience.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/173466100181420241218171256_UNI4.jpg" style="width:950px" class="fr-fic fr-dib" alt="Unilever Beauty and Wellbeing&#x27;s BeautyHub PRO&#x27;s is an AI platform that puts consumers first, ensuring their beauty needs and preferences are prioritized every step of the way. Photo souce: Unilever Philippines "/><span class="fr-inner">Unilever Beauty and Wellbeing&#x27;s BeautyHub PRO&#x27;s is an AI platform that puts consumers first, ensuring their beauty needs and preferences are prioritized every step of the way. <em>Photo souce: Unilever Philippines </em></span></span></span></div><p>This technological edge extends to in-store and online experiences, where beauty tech tools help shoppers make good decisions. Whether through virtual consultations or diagnostic tools, Unilever empowers its consumers with the knowledge they need to select the products for their needs, creating an inclusive and forward-thinking beauty ecosystem.</p><div><br/></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:633px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734667628577Vaseline.jpg" style="width:633px" class="fr-fic fr-dib" alt="Unilever Beauty and Wellbeing highlighted science and technology behind the Vaseline Gluta-Hya Serum Lotions in an exclusive event. Attendees availed skin analyses to find the Gluta-Hya variant for their personal skin care needs. Photo source: Unilever Philippines "/><span class="fr-inner">Unilever Beauty and Wellbeing highlighted science and technology behind the Vaseline Gluta-Hya Serum Lotions in an exclusive event. Attendees availed skin analyses to find the Gluta-Hya variant for their personal skin care needs. <em>Photo source: Unilever Philippines </em></span></span></span></div><div><strong> Revolutionizing how brands connect with communities </strong></div><p>Beyond science and technology, Unilever understands the power of community in shaping the culture of beauty. Initiatives like Cream Silk&#x27;s Hair Institute double as platforms to educate and engage with Filipinos, fostering a sense of empowerment among users. By addressing common misconceptions about hair and scalp health through dermatologist-backed advice, the brand not only strengthens its credibility, but also builds connections with its audience.</p><p>Pond&#x27;s has also made strides in cultivating a community of skincare enthusiasts by focusing on solutions that resonate with the specific concerns of Filipinos. The brand&#x27;s focus on inclusivity, ensuring its innovations cater to diverse skin tones and types, reflects its dedication to making beauty accessible and relevant to all.</p><p>Meanwhile, Dove&#x27;s efforts through the Care Labs demonstrate the brand&#x27;s commitment to nurturing trust within its audience. By introducing ranges that cater to the unique needs of different hair types, Dove reaffirms its advocacy for a beauty industry that celebrates individuality while addressing universal concerns.</p><p>In 2023, Unilever Beauty and Wellbeing launched its Beauty Board, a collective of expert voices that helps guide consumers from misinformation to a panel of experts and beauty enthusiasts they may trust.</p><div><strong>The future of beauty in the Philippines </strong></div><p>Unilever&#x27;s Beauty and Wellbeing global portfolio accounts for approximately 21% of the business group&#x27;s turnover, with its Philippine business being a significant contributor to this success. The company is setting the stage for the future of beauty, one where science and community take center stage. Continuously investing in research, technology, and unique events and platforms to connect experts and communities, Unilever is evolving with the industry where beauty is accessible to all.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734680910411BW 2024 (1) new (1).jpg" style="width:950px" class="fr-fic fr-dib" alt="Behind the business: The Beauty and Wellbeing Philippines team gearing up towards a brighter future of beauty for all. Photo source: Unilever Philippines  "/><span class="fr-inner">Behind the business: The Beauty and Wellbeing Philippines team gearing up towards a brighter future of beauty for all. <em>Photo source: Unilever Philippines  </em></span></span></span></div><div><img src="" style="width:300px" class="fr-fic fr-dib"/></div><p>As we move forward, the emphasis on inclusivity, personalized solutions, and transparent practices will ensure that beauty remains accessible and relevant to all, celebrating the diversity and uniqueness of every individual. The future of beauty lies in its ability to adapt, connect, and inspire, offering a holistic and empowering experience for everyone.</p><p>The future of beauty will focus on personalized care and innovative solutions that empower individuals. As sustainability and inclusivity become central values, the industry will continue to evolve, meeting the needs of a more informed and conscious consumer. Moreover, beauty will increasingly be about self-expression, confidence, and embracing individuality.</p><p>To know more about Unilever, its products, and initiatives, visit their <a href="https://www.unilever.com.ph/" rel="noopener noreferrer" target="_blank">website</a>.</p>

<p>The beauty industry is transforming as it blends science, technology, and cultural understanding to redefine how we approach personal care.</p>

The beauty industry is transforming as it blends science, technology, and cultural understanding to redefine how we approach personal care.

Redefining beauty through innovation, care

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Redefining beauty through innovation, care

Unilever

Published December 20, 2024 12:46 PM PHT

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Updated December 20, 2024 03:49 PM PHT

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