Virgilio Lorenzo Jr

Next gen vehicles redefine modern mobility

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<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/173492211585720241220091216_tmr6.jpg" class="fr-fic fr-dib"/>Photo source: Toyota Motor Philippines </div>Essential for daily commuting, providing individuals with the means to travel to work, school, or business activities, vehicles in the Philippines also offers convenience for transporting goods, especially in rural areas where public transportation options may be limited. Additionally, vehicles are crucial for family trips, social events, and tourism, enabling mobility across the country&#x27;s diverse landscapes. It may also play a role in emergency response and  disaster relief efforts, especially in areas that are hard to reach by other means.<div>The next generation Tamaraw: Built for the new era</div>Toyota Motor Philippines (TMP) officially launched the Next Generation Tamaraw during an event held simultaneously in eight locations nationwide. The mobility company unveiled various forms and conversions of its new commercial vehicle, introducing a new era of transformative mobility to audiences in Makati City, Quezon City, Pasay City, Pampanga, Laguna, Cebu City, Davao City, and Cagayan de Oro City, as well as to those watching via the online livestream.The Toyota Tamaraw is an iconic nameplate known by generations of Filipinos, synonymous with reliability and durability due to its quality and versatile build. In response to the evolving needs of the Philippine market, TMP introduced the Next Generation Tamaraw, reimagined for the modern era as a multi-purpose vehicle for both business and personal use. It is manufactured locally at the Toyota Motor Philippines plant in Santa Rosa, Laguna.The Next Generation Tamaraw reflects Toyota&#x27;s commitment to people empowerment and nation-building by delivering innovations while staying true to its roots. Built on Toyota&#x27;s global IMV platform, it retains the same DNA as the Tamaraw that traveled Philippine roads in the 1990s and early 2000s. As the Philippine market continued to evolve, so did the needs of various enterprises and individuals, leading to the development of the Next Generation Toyota Tamaraw.TMP President Masando Hashimoto shared, &quot;We sat down and communicated with potential customers to ask what they look for in the Tamaraw. Hearing their comments and requests face-to-face regarding our vehicles inspired and reminded me and our team to make ever-better cars.&quot;Available in diesel and gas variants, the Next Generation Tamaraw offers multiple body styles to suit different passenger and cargo requirements. The diesel variants are powered by a fuel-efficient the top-of-the-line 2.4L 2GD-FTV engine tailored for heavy-duty tasks, while the gas variants are equipped with a reliable 2.0L 1TR-FE engine.During the grand launch, various configurations of the Next Generation Toyota Tamaraw&#x27;s original equipment variants were introduced, including the long wheelbase (LWB) Dropside and LWB Utility Van, which will be available for retail in January 2025, and the LWB Aluminum Cargo, which will have its commercial release in March. These variants were shown to address diverse uses, highlighting their customizability.Soon to arrive conversions, such as the Ambulance, Patrol Van, and Refrigerated Van, were also exhibited, demonstrating the Next Generation Tamaraw&#x27;s versatility. Other special conversions, such as the Food Truck, Mobile Service Vehicle, and Camper RV, were showcased, displaying the conversion capabilities of TMP in partnership with Toyota Mobility Solutions Philippines (TMSPH).TMP First Vice President for Vehicles Sales Operations Danny Cruz shared, &quot;As explained by Chief Engineer Jira, the Next Generation Tamaraw transforms to the body style best suited for your needs. It can convert into anything we can imagine. We made sure we truly knew our customers by going to small and medium business owners all over the country to understand their mobility challenges.&quot;In-house conversions such as the Utility Van, Dropside, and Aluminum Cargo offer features that cater to customers&#x27; everyday commercial or personal needs. The Utility Van&#x27;s spacious interior, which may be maximized by folding the seats, makes it ideal for transporting goods or people comfortably. It also has a built-in rear A/C. The Dropside&#x27;s large deck space, high panel height, and three-side panel access allow easy loading and unloading of various goods. The Aluminum Cargo is designed to carry both dry and wet goods with its aluminum interior and exterior panels.The Next Generation Toyota Tamaraw starts at P937,000 for the 2.4 Dropside DSL M/T LWB variant. TMP Chairman Alfred V. Ty disclosed during the Tamaraw Roll-off Ceremony on November 28 that TMP will later offer a gas-powered SWB variant that will start below P800,000.The 2.4 GL Dropside DSL A/T LWB variant is available at P1,075,000. It has a max output of 150/3,400 ps/rpm and a max torque of 400/1,600-2,000 Nm/rpm. It also comes with safety features such as driver and passenger airbags, Anti-lock Brake System (ABS), and Electronic Brake Distribution (EBD).The 2.4 Aluminum Cargo DSL M/T LWB and 2.4 Utility Van DSL M/T LWB are priced at P1,041,000 and P1,142,000, respectively.TMP also worked closely with Toyota Financial Services Philippines to make the customer acquisition experience for the Next Generation Toyota Tamaraw easy with multiple options such as low downpayment and flexible payment schemes, including weekly payments. Customers may look forward to customizable insurance policy fitted to their needs through TMP&#x27;s various insurance partners.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734928670194tmr3.jpg" class="fr-fic fr-dib"/>TMP offers variety with the New Era of transformative mobility. Photo source: Toyota Motor Philippines </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734928690672tmr4.jpg" class="fr-fic fr-dib"/>TMP offers variety with the New Era of transformative mobility. Photo source: Toyota Motor Philippines </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734928725295tmr5.jpg" class="fr-fic fr-dib"/>TMP offers variety with the New Era of transformative mobility. Photo source: Toyota Motor Philippines </div>Maintenance will also be easy with a fixed service discount voucher of P1,200 for every Periodic Maintenance Service (PMS) up until the 40,000 KM check-up.In addition to providing special conversions, TMSPH also provides additional solutions such as the On-Demand Shuttle System, Logistics Matching Service, and to cater to different business needs.The Next Generation Toyota Tamaraw falls under the commercial vehicle segment, which accounts for 73.64 percent of the market share, according to the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI)&#x27;s 2024 Q3 report. This segment includes vehicles used by micro, small, and medium-size enterprises (MSMEs), local government units (LGUs), logistics facilities, and more.Interested customers may already place a reservation for the Next Generation Toyota Tamaraw at any Toyota dealership nationwide. The complete list of Toyota dealers may be found on Toyota&#x27;s <a href="https://www.toyota.com.ph/dealer">website</a>.<div>An ideal partnership</div>The launch of the Next Generation Toyota Tamaraw aims to modernize the iconic vehicle to meet the evolving needs of today&#x27;s market while staying true to its roots as a goods and people mover. Coco Martin&#x27;s partnership with Toyota marks a union of two icons, both beloved for their versatility and dependability.Coco Martin, renowned for his lead roles in hit TV series and movies and as a director, embodies the same values that define the Toyota Tamaraw. Just like the Tamaraw, Coco has proven his ability to adapt and excel, earning the admiration of millions of Filipinos across generations.Martin&#x27;s journey as an actor mirrors the qualities of the Toyota Tamaraw—a companion that grows and evolves with the needs of its users. As an actor, director, and pinoy icon, Martin embodies resilience, versatility, and a deep connection to the Filipino spirit, making him an ideal representative for this legendary vehicle.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734922697221123.PNG" class="fr-fic fr-dib"/>Photo source:   Toyota Motor Philippines</div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734922785783Capture.PNG" class="fr-fic fr-dib"/>Photo source:   Toyota Motor Philippines</div>&quot;Proud na proud po ako na maging bahagi ng Toyota Motor Philippines family. Pinag-aralan po ng Toyota ang pangangailangan ng mga Pilipino. Subok sa tibay, subok sa kagwapuhan, at subok sa performance,&quot; Coco Martin shared as he was introduced as the new Bida Ambassador. &quot;Ngayong araw na ito, magsisimula tayong umahon nang sama-sama.&quot; &quot;Coco&#x27;s journey with the Toyota Tamaraw is a reminder of what is possible when passion meets purpose. We hope it inspires Filipino entrepreneurs to move forward toward excellence and fuel their dreams with creativity and innovation,&quot; Shared Elvin Luciano, TMP Vice President for Marketing Services.For the latest updates on products, services, events, and promos, follow Toyota Motor Philippines on Facebook, Instagram, and X, and join the ToyotaPH community on Viber.

Vehicles serve several important purposes for Filipinos, catering to both practical and social needs.

Vehicles serve several important purposes for Filipinos, catering to both practical and social needs.

Next gen vehicles redefine modern mobility

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Next gen vehicles redefine modern mobility

Toyota Motor Philippines

Published December 24, 2024 08:30 AM PHT

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