Virgilio Lorenzo Jr

Tourism Promotions Board thanks media, content creators

Article (news)

Job Manahan

ABS-CBN News

<p>MANILA –The Tourism Promotions Board (TPB) thanked the media, celebrities, and content creators for their help in elevating the country’s culture and heritage.</p><p>TPB said they were able to generate some P11.3 billion worth of sales leads in 2024, increasing by 44.8 percent compared to the previous year.</p><p>Strategic partnerships with ABS-CBN, Bloomberg, CNN, Euronews, GMA and other media organizations added around P1.44 billion in media value, according to the agency.</p><p>The agency also attributed their success to a community-based tourism marketing enhancement program which “empowered local communities to highlight their unique cultural and natural assets.”</p><p>“Through workshops and training sessions in Bicol and Calabarzon in late 2024, grassroots stakeholders developed strategies to attract travelers while safeguarding their heritage,” TPB said.</p><p>“This initiative has not only boosted visitor engagement in these destinations but also fostered sustainable economic opportunities, ensuring that tourism directly benefits the local communities,” the releae added.</p><p>TPB said the agency is preparing for World Expo Osaka slated on April 13. This event, she said, will help show the country’s rich tourism offerings and attract sustainable developments.</p><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/nHp4dwMjnqg?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>The Tourism Promotions Board (TPB) on Monday celebrated the successful tourism campaigns for the Philippines, just as it thanked the media, celebrities, and content creators for their help in elevating the country’s culture and heritage.</p>

The Tourism Promotions Board (TPB) on Monday celebrated the successful tourism campaigns for the Philippines, just as it thanked the media, celebrities, and content creators for their help in elevating the country’s culture and heritage.

Tourism Promotions Board thanks media, content creators for successful campaigns

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Traffic

Manila

Horoscope

Business

Tourism Promotions Board thanks media, content creators for successful campaigns

Job Manahan,

ABS-CBN News

Published Jan 28, 2025 03:43 PM PHT

Read More:

Tourism Promotions Board

Philippine tourism

tourism

Department of Tourism

ANC promo

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.