Benise Balaoing

Dancers perform as part of a procession commemorating the Immaculate Concepcion as they visit the Malolos Cathedral (Immaculate Conception Parish Cathedral & Minor Basilica) (Diocese of Malolos) in Malolos Bulacan on December 14, 2024. Jonathan Cellona, ABS-CBN News

Article (news)

Tourism in Malolos

Jervis Manahan

ABS-CBN News

<div><br/></div><p>MANILA<strong> (UPDATE) </strong>— President Ferdinand Marcos, Jr. on Monday led the awarding of loan packages from the tourism department’s “Turismo Asenso Loans,” which sought to boost Micro, Small and Medium Enterprises (MSMEs) in the tourism sector.</p><p>In Monday’s event, 9 beneficiaries qualified for loan assistance ranging from P150,000 to P1 million.</p><p>According to the Department of Tourism, this was approved by the Small Business Corporation (SCorp) and in partnership with the Department of Trade and Industry (DTI).</p><div><br/></div><div class="twitter-tweet twitter-tweet-rendered" style="display:flex;max-width:560px;width:100%;margin-top:10px;margin-bottom:10px"><iframe id="twitter-widget-0" scrolling="no" frameBorder="0" allowtransparency="true" allowfullscreen="" title="X Post" src="https://platform.twitter.com/embed/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1962357909779800288&amp;lang=en&amp;maxWidth=560px&amp;origin=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2025-09-01T05%3A10%3A38.712560%3Abbd59078-47d5-4fc0-b0ea-a26f5f419d52%26action%3Dedit&amp;sessionId=6b01760a73a29462f9faf65e33820f0c96cd2143&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px" style="position:static;visibility:visible;width:506px;height:285px;display:block;flex-grow:1" data-tweet-id="1962357909779800288"></iframe></div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8"></script><div><br/></div><p>These Turismo Asenso Loans aims to give tourism MSMEs funds to expand their business and improve service quality.</p><p>In a statement, Tourism Secretary Christina Frasco said these loan packages would help businesses to expand their operations and provide more jobs to tourism industries across the Philippines.</p><p>“By empowering our MSMEs, we are fostering economic stability, generating sustainable employment opportunities, and strengthening the fabric of our communities,” Frasco said.</p><p>“When tourism and trade flourish, so do the livelihood of our fellow Filipinos, creating a ripple effect of prosperity and growth that will be felt across the nation,&quot; she said.</p><div><br/></div><div><strong>MORE PROGRAMS</strong></div><div><br/></div><p>For Marcos, the loans will greatly help boost tourism businesses, which in turn promote Filipino culture and service.</p><p>“Kayo ang bumubuhay sa industriya ng turismo at tumutulong sa paglago ng ating komunidad… Patuloy ang pamahalan sa pagsulong sa mga programang tumutulong sa inyo,” said Marcos.</p><p>“Layunin ng programang ito na gawing mas abot kamay ang MSMEs sa turismo. Sa pamamagitan ng loan na ito, matutulungan natin ang MSMEs na mapalago ang kanilang negosyo… upang mapakita ang tatak ng Filipino hospitality,” he added.</p><div><br/></div><div class="twitter-tweet twitter-tweet-rendered" style="display:flex;max-width:560px;width:100%;margin-top:10px;margin-bottom:10px"><iframe id="twitter-widget-1" scrolling="no" frameBorder="0" allowtransparency="true" allowfullscreen="" title="X Post" src="https://platform.twitter.com/embed/Tweet.html?dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1962362357201658020&amp;lang=en&amp;maxWidth=560px&amp;origin=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2025-09-01T05%3A10%3A38.712560%3Abbd59078-47d5-4fc0-b0ea-a26f5f419d52%26action%3Dedit&amp;sessionId=6b01760a73a29462f9faf65e33820f0c96cd2143&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px" style="position:static;visibility:visible;width:506px;height:285px;display:block;flex-grow:1" data-tweet-id="1962362357201658020"></iframe></div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8"></script><div><br/></div><p>The President vowed more programs to promote local products and support entrepreneurs under the tourism sector, directing the DOT to boost information drive regarding this.</p><p>He also said the country is gearing towards “experiential tourism,” which the Philippines proudly has.</p><p>“Kailangan meron silang pinupuntahan, may nakikita silang bagong kultura, mga lugar na hindi nila nakikita sa ibang lugar. Ang pinakamahalaga na maramdaman nila at maranasan nila ay hospitality ng mga Pilipino,” the President said.</p><div><br/></div><div><strong>AID TO TOURISM WORKERS</strong></div><div><br/></div><p>Marcos on Monday also led the distribution of training and financial assistance to calamity-affected tourism workers of Baler, Aurora.</p><p>More than a thousand tourism workers, including tour guides, resort owners, and surf instructors, received emergency cash transfer worth P11,250, under the program dubbed as Bayanihan sa Bukas na may Pag-asa para sa Turismo (BBMT).</p><div><br/></div><div class="twitter-tweet twitter-tweet-rendered" style="display:flex;max-width:560px;width:100%;margin-top:10px;margin-bottom:10px"><iframe id="twitter-widget-2" scrolling="no" frameBorder="0" allowtransparency="true" allowfullscreen="" title="X Post" src="https://platform.twitter.com/embed/Tweet.html?dnt=false&amp;embedId=twitter-widget-2&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1962379930655948890&amp;lang=en&amp;maxWidth=560px&amp;origin=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2025-09-01T05%3A10%3A38.712560%3Abbd59078-47d5-4fc0-b0ea-a26f5f419d52%26action%3Dedit&amp;sessionId=6b01760a73a29462f9faf65e33820f0c96cd2143&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px" style="position:static;visibility:visible;width:506px;height:285px;display:block;flex-grow:1" data-tweet-id="1962379930655948890"></iframe></div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8"></script><div><br/></div><p>Aurora was badly-hit by Pepito in late 2024, as the coastal area sustained heavy damage.</p><p>&quot;Nakakatakot, sobra. Nagbagsakan mga salamin, nasira ang mga bubong,&quot; said Marianne De Vera, a small resort owner.</p><p>(It was frightening that time. The glasses and the roof of our small resort got damaged.)</p><p>Marcos said the cash will be used to restart affected livelihood, especially that a large part of the population in Aurora depend on tourism-related activities as their main source of income.</p><p>&quot;Nauunawaan namin na napakahalaga ng turismo dito sa Aurora,&quot; Marcos said.</p><p>(We understand that tourism is very important here in Aurora.)</p><p>Aside from cash assistance, the Department of Tourism will also conduct training to help workers adapt to climate change.</p><div><br/></div><div><strong>RELATED VIDEO</strong></div><div><br/></div><div><strong><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/nk_wrL6F-nE?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span></strong><br/></div>

<p>The government is offering loans to small businesses in the tourism industry.</p>

9 MSMEs in tourism sector receive 'Turismo Asenso Loans'

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9 MSMEs in tourism sector receive 'Turismo Asenso Loans'

Jervis Manahan,

ABS-CBN News

Published September 01, 2025 12:48 PM PHT

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Updated September 01, 2025 03:42 PM PHT

Read More:

tourism

Turismo Asenso loans

Department of Tourism

MSMEs

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