Nelson Morales

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Women leading with growth, grit, impact

ABS-CBN News

<p style="line-height:1">Leading with transformation, empathy, and nurture – through the test of time, women leaders are now praised for fostering inclusivity, innovation, and boosting morale of their subordinates.</p><div style="line-height:1"> </div><p style="line-height:1">In the Jollibee Group, leadership is not defined by titles alone. It is shaped by journeys of growth, resilience, and the ability to create meaningful impact for both people and business.</p><div style="line-height:1"> </div><p style="line-height:1">Across marketing, operations, and global shared services, women leaders are helping build the future of the organization, bringing to life the company&#x27;s Choose Joy! Employer Value Proposition (EVP) through how they lead, grow teams, and deliver results.</p><div style="line-height:1"> </div><p style="line-height:1">Their stories are different in path, but united in purpose: to create environments where people may thrive, contribute, and find meaning in their work.</p><div style="line-height:1"> </div><div><strong>From the frontlines to the boardroom </strong><br/><br/></div><div><span class="fr-img-caption fr-fic fr-dib" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/177484887930520260326080344_Ana Aluyen .jpeg" style="width:960px" class="fr-fic fr-dib" width="960" alt="Ana Aluyen is now the President of Chowking Philippines. Photo source: Jollibee Group"/><span class="fr-inner" style="text-align:left">Ana Aluyen is now the President of Chowking Philippines. Photo source: Jollibee Group </span></span></span></div><div style="line-height:1"> </div><p style="line-height:1">For Ana Lourdes Limbaga Aluyen, now President of Chowking Philippines, leadership was built over three decades, starting from the restaurant floor.</p><div style="line-height:1"> </div><p style="line-height:1">Aluyen began her journey in 1995 as an Assistant Store Manager in Zamboanga City. Over the years, she took on roles across operations, leading teams in different regions, navigating crises, and driving business growth, eventually rising to lead a major brand in the Group&#x27;s portfolio.</p><div style="line-height:1"> </div><p style="line-height:1">The story of Aluyen reflects what long-term growth may look like when opportunities, mentorship, and trust come together.</p><div style="line-height:1"> </div><p style="line-height:1">&quot;I was valued as an individual… leaders challenged me and supported my growth,&quot; shared Aluyen. </p><div style="line-height:1"> </div><p style="line-height:1">Today, her leadership philosophy is grounded in accountability and empowerment, shaped by years of on-the-ground experience.</p><div style="line-height:1"> </div><p style="line-height:1">&quot;If we fail, I take the blame. If we win, celebrate the team.&quot; </p><div style="line-height:1"> </div><p style="line-height:1">It is a mindset that resonates deeply within the organization&#x27;s culture, where leaders are expected not only to deliver results, but to uplift the people behind them.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>Leading a brand that shapes everyday moments</strong></div><div style="line-height:1"><br/></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:633px;display:block" width="633"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/177484869654420260326080344_Dorothy Ching.jpeg" style="width:633px" class="fr-fic fr-dib" width="633" alt="Dorothy Ching is the current Vice President for Marketing of Jollibee Philippines. Photo source: Jollibee Group"/><span class="fr-inner" style="text-align:left">Dorothy Ching is the current Vice President for Marketing of Jollibee Philippines. Photo source: Jollibee Group </span></span></span></div><div style="line-height:1"> </div><p style="line-height:1">For Dorothy Ching, Vice President for Marketing of Jollibee Philippines, leadership begins with understanding the responsibility that comes with stewarding one of the country&#x27;s most beloved brands.</p><p style="line-height:1">Since joining the organization in 2022, she has led efforts to help keep Jollibee relevant to a new generation of Filipinos—while staying true to what has made the brand iconic.</p><div style="line-height:1"> </div><p style="line-height:1">But beyond campaigns and business growth, what struck her most was the scale of the brand&#x27;s impact.</p><p style="line-height:1">&quot;I saw how powerful the brand can be—not just as a business, but as a force for good that touches people&#x27;s lives.&quot; </p><div style="line-height:1"> </div><p style="line-height:1">For Ching, this sense of purpose shapes how she leads her team.</p><div style="line-height:1"> </div><p style="line-height:1">&quot;I would describe my leadership style as high standards with empathy… people do their best work when they feel trusted and supported.&quot; </p><div style="line-height:1"> </div><p style="line-height:1">It is this balance of performance and care that reflects how the Jollibee Group brings its EVP to life: creating a culture where excellence and joy go hand in hand.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>Building systems that power global growth</strong></div><div style="line-height:1"><br/></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:633px;display:block" width="633"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774848635122monic.jpg" style="width:633px" class="fr-fic fr-dib" width="633" alt="Monina Cacayan is the current Vice President and Head of Finances &amp; Accounting and HR Shared Services at Jollibee Worldwide Pty Ltd. Photo source: Jollibee Group"/><span class="fr-inner" style="text-align:left">Monina Cacayan is the current Vice President and Head of Finances &amp; Accounting and HR Shared Services at Jollibee Worldwide Pty Ltd. Photo source: Jollibee Group</span></span></span></div><div style="line-height:1"> </div><p style="line-height:1">While some leaders shape the brand from the frontlines, others build the systems that enable growth at scale.</p><div style="line-height:1"> </div><p style="line-height:1">For Maria Fe Monina Jayma-Cacayan, Vice President and Head of Finance &amp; Accounting and HR Shared Services at Jollibee Worldwide Pty Ltd, leadership centers on strengthening the organization&#x27;s behind-the-scenes operations, ensuring that systems, technology, processes, and people work together to support growth.</p><div style="line-height:1"> </div><p style="line-height:1">Cacayan joined the Jollibee Group in 2020—at the start of the pandemic—and quickly led complex integrations of select functions across markets and brands into shared services.</p><div style="line-height:1"> </div><p style="line-height:1">For Cacayan, fulfillment comes from enabling others to succeed. &quot;I find joy in the workplace knowing that I can make a difference. I am grateful because I am enabled and empowered.&quot;</p><div style="line-height:1"> </div><p style="line-height:1">Her perspective on leadership also reflects an inclusive and evolving workplace.</p><div style="line-height:1"> </div><p style="line-height:1">&quot;What people bring to the workplace is not about labels: gender, ethnicity, etc. Instead, it is about the individual and how they choose joy in the work that they do.&quot;  </p><div style="line-height:1"> </div><p style="line-height:1">For Cacayan, what matters is what each person brings: their strengths, their thinking, their values, and whether the environment allows these to surface.  </p><div style="line-height:1"> </div><p style="line-height:1">That belief shows up in how she leads: by creating space, not just structure.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>A culture where people may grow and thrive</strong></div><div style="line-height:1"> </div><p style="line-height:1">Across these journeys—whether leading a national brand, rising through the ranks, or transforming global operations—a common thread emerges: the Jollibee Group&#x27;s commitment to creating an environment where people can grow, lead, and find purpose.</p><div style="line-height:1"> </div><p style="line-height:1">Women now make up 53% of the company&#x27;s workforce and 48% of senior leadership roles, reflecting a workplace where opportunities are accessible and leadership is built on capability rather than gender.</p><div style="line-height:1"> </div><p style="line-height:1">More importantly, these stories highlight how the organization&#x27;s culture—grounded in care, collaboration, and trust—enables individuals to thrive.</p><div style="line-height:1"> </div><p style="line-height:1">Guided by its Choose Joy! EVP, the Jollibee Group continues to invest in its people: providing stretch opportunities, fostering mentorship, and creating spaces where leaders may develop both professionally and personally.</p><div style="line-height:1"> </div><p style="line-height:1">As the company expands its global presence, leaders like Ching, Aluyen, and Cacayan demonstrate what it means to lead with purpose—shaping not only the future of the Jollibee Group, but also the experiences of the people behind it.</p><div style="line-height:1"> </div><p style="line-height:1">For more news and announcements, visit <a href="https://www.jollibeegroup.com/" rel="noopener noreferrer" target="_blank">www.jollibeegroup.com</a>.</p>

<p>Women leaders are not just bringing joy in the workplace, but also growth, grit, and impact that benefit the entire workforce.</p>

Women leaders are not just bringing joy in the workplace, but also growth, grit, and impact that benefit the entire workforce.

Women leading with growth, grit, impact

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Women leading with growth, grit, impact

Jollibee

Published April 06, 2026 04:14 PM PHT

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