Nelson Morales

'Trentahins' are sharing EDSA ads online, here's why

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ABS-CBN News

<div style="line-height:1;text-align:left"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1772440592418GUADALUPE THUMB.jpg" style="width:960px" class="fr-fic fr-dib" width="960" alt="Trentahins stare outside their window during commute and see a relatable billboard that says &quot;Manhid ka pa ba?&quot; Photo source: Chester Ivan Cruz, Las Pinas"/><span class="fr-inner" style="text-align:left">Trentahins stare outside their window during commute and see a relatable billboard that says &quot;Manhid ka pa ba?&quot; Photo source: Chester Ivan Cruz, Las Pinas </span></span></span></div><div style="line-height:1;text-align:left"><br/></div><p style="line-height:1">For many Filipinos in their 30s a.k.a. &quot;trentahin&quot; era find themselves staring at the billboards along EDSA; you see these ads daily, but something about them feels personal now. Like these ads are talking to you directly? You may also want to take a snap of these ads and post it on your story as it speaks to you. You may even write a cute caption on it saying &quot;ako ba &#x27;to?&quot; (Is this me?). </p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1772440708778CUBAO - Landscape_Article.jpg" style="width:960px;display:block;height:auto" class="fr-fic fr-dib" width="960" alt="Do you think you are &#x27;manhid&#x27; from all the worries of being a trentahin? Photo source: Emmanuel Galit, San Jose Del Monte"/><span class="fr-inner" style="text-align:left">Do you think you are &#x27;manhid&#x27; from all the worries of being a trentahin? Photo source: Emmanuel Galit, San Jose Del Monte </span></span></span></div><div style="line-height:1"><br/></div><p style="line-height:1"> It is because in your youth and early 20s, you repeat songs, quotes, and even movie lines, but now as a trentahin, you actually feel everything deep to your soul.</p><div style="line-height:1"> </div><p style="line-height:1">Now, during a slow crawl through EDSA, you catch your reflection on the window and start to realize where you are now in life, how far you have come, and how far you still want to go. There is so much happening in your life, but you feel &quot;manhid&quot; (numb) because you have been so focused on your goal that you forgot to actually take care of yourself and slow down.</p><div style="line-height:1"> </div><p style="line-height:1">There is a specific kind of exhaustion that arrives in your thirties. You have been repeatedly pushing yourself hard every single day. Work feels different now, you no longer chase titles for validation. Stability, health, and peace becomes a priority because the constant pushing and thriving has left you feel empty and manhid.</p><div style="line-height:1"> </div><p style="line-height:1">Some are starting families. Others are reaching career milestones, buying their first cars, or finally moving into long-awaited condos. Many are collecting passport stamps and exploring the world while opportunities allow. </p><div style="line-height:1"> </div><p style="line-height:1">These milestones rarely happen by chance. They require a &quot;kayod&quot; or toiling mindset and the determination to push through setbacks.</p><div style="line-height:1"> </div><p style="line-height:1">You feel it all too well, but you brush your emotions aside to get to the life that you want. Deadlines arrive faster than expected. Emails flood your inbox, but you respond calmly, even when pressure builds. Telling yourself that &quot;Okay lang maging manhid&quot; (It is okay to be numb). Not realizing that promotions matter, but so does experiencing joy. Success is measured in paid bills, renewed contracts, and the ability to support yourself without hesitation.</p><div style="line-height:1"> </div><p style="line-height:1">Even the way you love has changed.</p><div style="line-height:1"> </div><p style="line-height:1">More than words, you expect the same effort and consistency as you give. Conversations shift from late-night emotions to real-life plans. Time feels valuable, so you choose carefully. You learn to recognize what brings peace and what brings confusion.</p><div style="line-height:1"> </div><p style="line-height:1">Heartbreak does not stop your routine. You carry it quietly. You continue moving forward. </p><div style="line-height:1"> </div><p style="line-height:1">Traffic becomes part of your daily rhythm.</p><div style="line-height:1"> </div><p style="line-height:1">You spend hours along EDSA, watching the same buildings, the same overpasses, the same billboards, which led you to feeling manhid, but this specific ad has woken you up reminding you of who you are now.</p><div style="line-height:1"> </div><p style="line-height:1">Some days, you arrive home already tired and feeling manhid, even before the evening begins.</p><div style="line-height:1"> </div><p style="line-height:1">Still, you continue.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1772440751315OOH BUS 2.jpg" style="width:960px;display:block" class="fr-fic fr-dib" width="960" alt="Stuck in traffic? A billboard calls out the busyness of trentahins with a line that says &quot;Manhid ka pa rin ba?&quot; Photo source: Chanel Ramos, Angono"/><span class="fr-inner" style="text-align:left">Stuck in traffic? A billboard calls out the busyness of trentahins with a line that says &quot;Manhid ka pa rin ba?&quot; Photo source: Chanel Ramos, Angono </span></span></span></div><div style="line-height:1"><br/></div><p style="line-height:1">However, finally you want to be able to say &quot;No!&quot; when asked &quot;Manhid ka pa rin ba?&quot;</p><div style="line-height:1"> </div><p style="line-height:1">You used to wake up early. You show up to work. You make political decisions. Now, you want to learn to appreciate small moments of ease. A fast commute. A quiet evening. A message that makes you smile. Life in your thirties may not slow down, but it teaches you to move with intention. Every day becomes part of something you are steadily building.</p><div style="line-height:1"> </div><p style="line-height:1">Can you also relate to the viral EDSA billboards? Do you have a trentahin story to share? Post it and help create a space where trentahins may thrive to realize their current life status and prepare for the next level.</p>

<p>Trentahins relate so much more to ads in EDSA that they are sharing it online.</p>

'Trentahins' are sharing EDSA ads online, here's why

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'Trentahins' are sharing EDSA ads online, here's why

Brand News

Published March 02, 2026 04:40 PM PHT

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Updated March 02, 2026 04:43 PM PHT

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