Ched Rick Gatchalian

Philippine government's P20/kg rice project in Kadiwa stores. Department of Agriculture

Article (news)

During Marcos' birthday, P20/kg rice available to all Filipinos on Kadiwa stores: DA

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:960px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1757672884318Benteng-Bigas-Meron-Na-Kadiwa-ng-Pangulo.jpg-1.jpg" style="width:960px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">The Philippine government&#x27;s P20/kg rice project in Kadiwa stores. <em>Department of Agriculture </em></span></span></span></div><p>MANILA —  Filipinos can avail of rice priced at P20 per kilo in select Kadiwa sites — including those outside the vulnerable sector — during President Ferdinand Marcos Jr.’s 68th birthday on Saturday, September 13.</p><p>The Department of Agriculture (DA) announced this on Friday, a few hours after <a href="https://www.abs-cbn.com/news/nation/2025/9/12/malaca-ang-opens-grounds-to-nearby-communities-ahead-of-marcos-68th-birthday-1434">Malacañang opened its Kalayaan Grounds</a> to several communities.</p><p>The one-day program, dubbed Handog ng Pangulo, will be held in 100 select Kadiwa ng Pangulo (KNP) sites and accredited stores from 8 a.m. to 5 p.m.</p><p>“On Saturday, the P20 per kilo rice will be available to everyone in select Kadiwa sites in a number of cities and provinces. This is President Marcos’ birthday gift to the Filipino people,” Agriculture Secretary Francisco Tiu Laurel Jr. said.</p><p>Filipinos who want to buy rice at the cheaper price only need to present a valid ID. Purchases will be capped at 10 kilograms.</p><p>Around 88,000 households — or about 352,000 individuals — are projected to benefit from the special rice sale, according to the DA’s Agribusiness and Marketing Assistance Service (AMAS) and Food Terminal Inc.</p><p>It can be recalled that the P20-per-kilo rice was Marcos’ crucial campaign promise during the 2022 elections, which the Presidential Communications Office (PCO) declared &quot;successful&quot; in July 2025 after launching outlets in parts of the country.</p><p>The program has so far prioritized vulnerable sectors, including indigents, senior citizens, solo parents, persons with disabilities, and minimum wage workers.</p><p>But while it may be helpful to consumers, some farmers are getting affected as traders have been using the P20 rice as an <a href="https://www.abs-cbn.com/news/nation/2025/7/27/p20-kilo-rice-a-fulfilled-campaign-promise-or-a-costly-compromise-1742">excuse to push palay prices lower</a>. Malacañang had called out the scheme, saying traders cannot use the government&#x27;s cheap rice program to justify buying palay at lower prices.</p><div><br/></div><div><strong>EXPANDED CHEAPER RICE PROGRAM</strong></div><p>DA said Marcos’ birthday rice sale will now act as a “logical test” for a possible nationwide rollout.</p><div><a href="https://www.abs-cbn.com/news/business/2025/7/28/p20-rice-is-possible-to-be-further-expanded-with-p113-billion-budget-1640">Marcos: P20 rice program to be expanded nationwide</a></div><p>“President Marcos has ordered the Department of Agriculture to expand the ‘BBM Na!’ program to reach 15 million households—or roughly 60 million Filipinos—by 2025, with a commitment to sustain it through 2028,” the department said. </p><p>Starting next week, the DA stressed the project will also extend to public transport workers, DepEd teaching and non-teaching staff, and beneficiaries of the Department of Social Welfare and Development’s &quot;Walang Gutom&quot; program.</p><div><br/></div><div><strong>RELATED VIDEOS:</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/GnHKJB8LGp4?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/bQbyCSPR7y0?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>In celebration of President Ferdinand Marcos Jr.'s birthday on Saturday, the government will launch a one-day program offering rice at P20 per kilo in select Kadiwa sites for all Filipinos — even those who are not part of the vulnerable sector.</p>

In celebration of President Ferdinand Marcos Jr.'s birthday on Saturday, the government will launch a one-day program offering rice at P20 per kilo in select Kadiwa sites for all Filipinos — even those who are not part of the vulnerable sector.

During Marcos' birthday, P20/kg rice available to all Filipinos in Kadiwa stores: DA

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During Marcos' birthday, P20/kg rice available to all Filipinos in Kadiwa stores: DA

Ched Rick Gatchalian,

ABS-CBN News

Published Sep 12, 2025 06:52 PM PHT

Read More:

Ferdinand Marcos Jr.

Rice program

Department of Agriculture

Rice

Rice prices

Palay

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