Camille Naredo

The Philippine National Police headquarters in Quezon City. 

The Philippine National Police headquarters in Quezon City. Mark Demayo, ABS-CBN News

Article (news)

Karen De Guzman

ABS-CBN News

MANILA -- The Philippine National Police (PNP) has relieved a police officer from his post in Talisay City, Cebu, after his viral social media video showed him conducting an online &quot;Bring Me Challenge&quot; that offered cash rewards for turning in alleged drug users and pushers.In the video, the officer was seen offering ₱2,000 for anyone who could bring him a drug user and ₱5,000 for a street-level drug pusher. In another clip, he could also be heard offering rewards for unregistered or loose firearms, with the amount depending on the firearm’s condition and caliber.<div class="twitter-tweet twitter-tweet-rendered" style="display:flex;max-width:550px;width:100%;margin-top:10px;margin-bottom:10px"><iframe id="twitter-widget-0" scrolling="no" frameBorder="0" allowtransparency="true" allowfullscreen="" title="X Post" src="https://platform.twitter.com/embed/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1985243308411793773&amp;lang=en&amp;origin=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2025-11-03T08%3A28%3A06.199720%3A0537f273-ebd0-42a5-b1c9-6be4af241d09%26action%3Dedit&amp;sessionId=36c491cfd283e9ae4161920065c9b41a7e23138b&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px" style="position:static;visibility:visible;width:550px;height:898px;display:block;flex-grow:1" data-tweet-id="1985243308411793773"></iframe></div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8"></script>PNP Acting Chief Police Lieutenant General Jose Melencio Nartatez Jr. said the officer’s actions were not in line with official police procedures.&quot;Wala &#x27;yan sa Police Operational Procedure and so the ACG [Anti-Cybercrime Group] and the DIDM [Directorate for Investigation and Detective Management] now conducts appropriate investigation for the act that he commits,&quot; said Nartatez.According to Police Brigadier General Randulf Tuaño, PNP spokesperson, the videos were posted from the officer’s personal social media account and has since been taken down upon orders of the chief of police.&quot;Ngayon, sa kautusan ng ating Chief PNP, pinag-e-explain &#x27;yung tao ngayon, pati &#x27;yung kanyang Chief of Police,&quot; Tuaño said.Although reportedly intended for personal online engagement, the video drew criticism for being &quot;inappropriate and inconsistent&quot; with professional police standards—particularly amid the PNP’s ongoing anti-illegal drugs campaign.Tuaño added the video had been preserved by the PNP-ACG for digital forensics and possible filing of charges.&quot;Magiging dire-diretso &#x27;yung kanilang digital investigation para kung ano ang karapat-dapat na ikaso doon sa ating police officer,&quot; he said. Authorities reiterated that the officer’s actions were a clear violation of the Police Operational Procedure (POP)—a document described by the PNP as the &quot;Bible&quot; for all types of police operations.&quot;Kung nais mong ipatupad, ay susundin mo &#x27;yung POP at malinaw na malinaw &#x27;yung kanyang ginawa ay wala sa POP.&quot; The PNP has launched an internal inquiry to determine the full circumstances behind the incident. The officer involved has been reassigned to an administrative post while the investigation is ongoing.The PNP reminded its personnel that all online activities—whether personal or official—must reflect the integrity and discipline expected of the service.&quot;Para sa ating mga miyembro ng Philippine National Police, ang PNP po ay may panuntunan sa pagpapalabas ng mga content. Ito ay kaugnay sa mga memorandum na paulit-ulit po na pinalalabas ng ating Directorate for Police-Community Relations,&quot; Tuaño stressed. &quot;Ito &#x27;yung guidelines upang hindi maligaw ang lahat ng miyembro ng Philippine National Police na nagco-content o nagiging pong vlogger.&quot;

In the video, the officer was seen offering ₱2,000 for anyone who could bring him a drug user and ₱5,000 for a street-level drug pusher.

In the video, the officer was seen offering ₱2,000 for anyone who could bring him a drug user and ₱5,000 for a street-level drug pusher.

PNP relieves Cebu cop over 'Bring Me Challenge' video offering cash for drug suspects

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PNP relieves Cebu cop over 'Bring Me Challenge' video offering cash for drug suspects

Karen De Guzman,

ABS-CBN News

Published November 03, 2025 04:34 PM PHT

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Philippine National Police

PNP

Cebu

Bring Me Challenge

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